The Enrollment Management Association
The Enrollment Management Association reported $18.4 million in revenue and $18.3 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $71.77 went to program services, $28.23 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 97.3% of the total. The highest compensation it reported for one person was $598,942 (EXECUTIVE DIRECTOR & CEO). 35 people received more than $100,000 in reportable compensation. Revenue rose 8% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $18MFor context, the median across 5,499 covered education charities: $85.56 programs, $13.59 management, $0.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $18MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 71.8% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 28.2% | 13.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | Not reported | $0.04 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 0.2% | 19.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.1% |
| Program service revenue share Part VIII 2g ÷ 12 | 97.3% | 69.9% |
| Highest reported compensation Part VII-A, columns D–F | $598,942 | $331,578 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 3.26% | 1.28% |
| People paid over $100,000 Part VII, line 2 | 35 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 6.8 | 13.3 |
| Independent voting board members Part VI 1a–1b | 17 of 17 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseTesting activities: the wide variability nature of academic programs and standards that exist within school programs limits the opportunities to compare basic academic ability of applicants to other schools or programs. The ssat is intended to provide a common measure for evaluating the abilities of students seeking admission to private schools, from whatever background or experience, and to assess the possible success of these students. Designed to enhance access to private and independent schools for students of all socioeconomic backgrounds, ema provides fee waivers each year to thousands…
Service to members:ema provides an impressive array of professional enrollment and assessment resources to schools. Blogs, podcasts, webinars, print magazines/special reports, and a library of professional resources keep members current on the wide breadth of ema services as well as industry news, trends, and practices. Ema helps schools fill late openings by facilitating a referral network. The ema standard application online is accepted by hundreds of member schools and helps connect schools with potential applicants
Annual conference:the ema annual conference draws over 1,000 independent school professionals each year. The annual conference is focused exclusively on the information and resource needs of independent school enrollment professionals. The admission training institute and the admission directors institute are two-day programs delivered in advance of the annual conference, providing essential training each year to approximately 200 people
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| EXECUTIVE DIRECTOR & CEO Officer, 40.00 hrs/week | $476,718 | $0 | $122,224 | $598,942 |
| CHIEF FINANCIAL OFFICER Officer, 40.00 hrs/week | $266,655 | $0 | $68,645 | $335,300 |
| VP PSYCHOMETRICS AND ASSESSMENT Key employee, 40.00 hrs/week | $271,181 | $0 | $42,250 | $313,431 |
| VP OF PRODUCT STRATEGY Key employee, 40.00 hrs/week | $227,611 | $0 | $64,267 | $291,878 |
| DIRECTOR SW ARCH & ENGINEERING Highest compensated employee, 40.00 hrs/week | $226,637 | $0 | $64,648 | $291,285 |
| SR. DIRECTOR SOFTWARE ARCHITECTURE Highest compensated employee, 40.00 hrs/week | $257,167 | $0 | $30,315 | $287,482 |
| VP OF MEMBER RELATIONS Key employee, 40.00 hrs/week | $244,946 | $0 | $39,582 | $284,528 |
| SENIOR FULL STACK DEVELOPER Highest compensated employee, 40.00 hrs/week | $191,392 | $0 | $57,712 | $249,104 |
35 people received more than $100,000 in reportable compensation from The Enrollment Management Association (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.7M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b17 · 17 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 548
- Volunteers Part I, line 617
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| NPC INC Test processing services | $818,440 |
| PROMETRIC Proctor services | $653,624 |
| DATA LISTING SERVICES LLC Customer service | $418,055 |
| FEDERAL EXPRESS Shipping services | $350,737 |
| CDW GOVERNMENT It services | $286,809 |
Individuals listed as contractors are left out. 13 contractors were paid more than $100,000 in all.
Private foundation grants it received
1 private foundation reported grants to The Enrollment Management Association totaling $29 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from The Enrollment Management Association's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for The Enrollment Management Association, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 The Enrollment Management Association spent in FY2025, $71.77 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Phoenix AcademyHigh Point, NC · revenue $18M · programs 42.5% · FY2025
- St Petersburg College FoundationSaint Petersburg, FL · revenue $18M · programs 80.5% · FY2025
- Atlanta Jewish AcademyAtlanta, GA · revenue $18M · programs 80.8% · FY2025
- Westside Community Schools FoundationOmaha, NE · revenue $18M · programs 97.7% · FY2025
- NmcLos Alamos, NM · revenue $18M · programs 90.7% · FY2025
Questions people ask
How much of The Enrollment Management Association's spending goes to programs?
In the fiscal year ending June 30, 2025, The Enrollment Management Association reported that 71.8% of its $18.3 million in expenses went to program services, 28.2% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does The Enrollment Management Association pay its top executive?
The largest total compensation The Enrollment Management Association reported for one person in the fiscal year ending June 30, 2025 was $598,942, for the role of EXECUTIVE DIRECTOR & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does The Enrollment Management Association get its money?
Of $18.4 million in revenue in the fiscal year ending June 30, 2025, 0.2% came from contributions and grants and 97.3% from program service revenue (Form 990, Part VIII).
Is The Enrollment Management Association a registered charity?
The IRS lists EIN 06-6011774 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202641149349301859 · read the filing
- FY2024: Form 990 for the fiscal year ending July 31, 2024, object 202531339349300528 · read the filing
- FY2023: Form 990 for the fiscal year ending July 31, 2023, object 202401699349301320 · read the filing
- FY2022: Form 990 for the fiscal year ending July 31, 2022, object 202321669349301617 · read the filing
- FY2021: Form 990 for the fiscal year ending July 31, 2021, object 202231669349302003 · read the filing
- FY2020: Form 990 for the fiscal year ending July 31, 2020, object 202111659349300796 · read the filing
All filings for EIN 06-6011774: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.