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United States Fund for UNICEF
Also known as UNICEF USA
United States Fund for UNICEF reported $835.2 million in revenue and $594.1 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $83.09 went to program services, $3.27 to management and general costs and $13.64 to fundraising. Its largest source of revenue was contributions and grants: 99.4% of the total. The highest compensation it reported for one person was $976,864 (Director/President/CEO). 164 people received more than $100,000 in reportable compensation. Revenue rose 46% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $594MFor context, the median across 469 covered international, foreign affairs & national security charities: $89.04 programs, $8.28 management, $2.68 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $835MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 83.1% | 86.1% |
| Management & general Part IX 25(C) ÷ 25(A) | 3.3% | 8.0% |
| Fundraising Part IX 25(D) ÷ 25(A) | 13.6% | 2.6% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.10 | $0.03 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 99.4% | 96.6% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 0.0% |
| Highest reported compensation Part VII-A, columns D–F | $976,864 | $341,362 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.16% | 1.06% |
| People paid over $100,000 Part VII, line 2 | 164 | 10 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 8.9 | 7.5 |
| Independent voting board members Part VI 1a–1b | 17 of 18 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseGrants to UNICEF and other non-governmental organizations: the national board of directors of the United States Fund for UNICEF (UNICEF USA) has authorized grants to the united nations children's fund (UNICEF) and other non-governmental organizations (ngos) from contributions and in-kind gifts received by UNICEF USA. These grants were approved by the national board of directors and used by UNICEF and other ngos for programs in more than 190 countries and territories. Unicef USA's grants support work to deliver the essentials that give every child an equitable chance in life: health care and…
Public information: UNICEF USA has rallied the american public to support the world's most vulnerable children, reaching hundreds of thousands of supporters through issue-oriented videos, television and public radio service announcements, a variety of press and publications, the internet via our website (www.unicefusa.org) and other mobile and social platforms. The UNICEF USA communications team works relentlessly to educate the public about the challenges facing the world's children. This year, children and adults added meaning to their halloween-ing by supporting our trademark fundraiser…
Advocacy: UNICEF USA engages in education and advocacy related to child rights, both domestic and international, international development, and humanitarian assistance with the objective of ensuring every child is healthy, educated, protected, and respected. Unicef USA also works with partners, volunteers, influencers, coalitions, and other stakeholders to rally the american public to support UNICEF's global work and public policy priorities. Finally, UNICEF USA works with U.S. Policymakers to advance federal and state policies that positively impact children and to secure funding from the…
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| Director/President/CEO Director/trustee, officer, 54.0 hrs/week | $928,033 | $0 | $48,831 | $976,864 |
| Chief Strategy Officer & Pres. of IF4C Officer, 20.0 hrs/week | $486,743 | $0 | $47,530 | $534,273 |
| EVP, Asst. Secretary Officer, 54.0 hrs/week | $456,704 | $0 | $42,880 | $499,584 |
| CLOGC-Chief Legal Officer and General Counsel Officer, 52.0 hrs/week | $437,968 | $0 | $39,071 | $477,039 |
| Chief Marketing Officer Key employee, 50.0 hrs/week | $363,578 | $0 | $37,403 | $400,981 |
| Chief People & Operations Officer Key employee, 50.0 hrs/week | $362,856 | $0 | $36,882 | $399,738 |
| CFO/Assistant Treasurer Officer, 54.0 hrs/week | $362,022 | $0 | $30,406 | $392,428 |
| Chief Program Officer Key employee, 50.0 hrs/week | $332,914 | $0 | $42,496 | $375,410 |
164 people received more than $100,000 in reportable compensation from United States Fund for UNICEF (Part VII, line 2). Compensation of current officers, directors and key employees totaled $3.8M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b18 · 17 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18Yes
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 5379
- Volunteers Part I, line 624,268
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| MARKETEAM Direct mail fundraising | $21,326,096 |
| DELVE PARTNERS LLC Advertising and promotion | $16,795,032 |
| GOOGLE LLC Advertising | $6,018,348 |
| META PLATFORMS INC (FORMERLY FACEBOOK) Advertising | $3,095,676 |
| BLUE STATE DIGITAL Digital marketing services | $2,152,000 |
Individuals listed as contractors are left out. 56 contractors were paid more than $100,000 in all.
Private foundation grants it received
120 private foundations reported grants to United States Fund for UNICEF totaling $229M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from United States Fund for UNICEF's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for United States Fund for UNICEF, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 United States Fund for UNICEF spent in FY2025, $83.09 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Cooperative for Assistance and Relief EverywhereAtlanta, GA · revenue $833M · programs 89.8% · FY2025
- Save The Children FederationFairfield, CT · revenue $920M · programs 83.2% · 2024
- Plan InternationalNew York, NY · revenue $779M · programs 92.7% · FY2025
- International Rescue CommitteeNew York, NY · revenue $1.31B · programs 86.8% · FY2025
- Medecins Sans Frontieres USANew York, NY · revenue $777M · programs 83.5% · 2024
All international, foreign affairs & national security charities · Largest charities in New York
Questions people ask
How much of United States Fund for UNICEF's spending goes to programs?
In the fiscal year ending June 30, 2025, United States Fund for UNICEF reported that 83.1% of its $594.1 million in expenses went to program services, 3.3% to management and general and 13.6% to fundraising (Form 990, Part IX).
How much does United States Fund for UNICEF pay its top executive?
The largest total compensation United States Fund for UNICEF reported for one person in the fiscal year ending June 30, 2025 was $976,864, for the role of Director/President/CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does United States Fund for UNICEF get its money?
Of $835.2 million in revenue in the fiscal year ending June 30, 2025, 99.4% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).
Is United States Fund for UNICEF a registered charity?
The IRS lists EIN 13-1760110 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202630309349300223 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202510859349300926 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202431169349300238 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202321099349300912 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202201339349309320 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202111759349301306 · read the filing
All filings for EIN 13-1760110: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.