Rainforest Alliance
Rainforest Alliance reported $100.2 million in revenue and $107.2 million in expenses for calendar year 2024. Of every $100 it spent, $84.29 went to program services, $12.14 to management and general costs and $3.57 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 70.7% of the total. Government grants made up 20.1%. The highest compensation it reported for one person was $542,926 (CHIEF EXECUTIVE OFFICER). 34 people received more than $100,000 in reportable compensation. Revenue rose 115% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $107MFor context, the median across 2,433 covered unclassified charities: $88.27 programs, $11.68 management, $0.05 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $100MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 84.3% | 86.7% |
| Management & general Part IX 25(C) ÷ 25(A) | 12.1% | 11.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 3.6% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.14 | $0.01 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 27.4% | 29.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 20.1% | 3.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 70.7% | 58.9% |
| Highest reported compensation Part VII-A, columns D–F | $542,926 | $301,601 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.51% | 1.38% |
| People paid over $100,000 Part VII, line 2 | 34 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 6.2 | 6.8 |
| Independent voting board members Part VI 1a–1b | 21 of 21 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseHighest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUTIVE OFFICER Officer, 40.0 hrs/week | $464,962 | $0 | $77,964 | $542,926 |
| CHIEF FINANCIAL OFFICER Officer, 40.0 hrs/week | $312,222 | $0 | $32,838 | $345,060 |
| Chief Development Officer Key employee, 40.0 hrs/week | $306,354 | $0 | $11,477 | $317,831 |
| CPO Key employee, 40.0 hrs/week | $279,480 | $0 | $0 | $279,480 |
| GENERAL COUNSEL Officer, 40.0 hrs/week | $226,658 | $0 | $42,628 | $269,286 |
| CHIEF DATA & TECHNOLOGY OFFICE Key employee, 40.0 hrs/week | $202,605 | $0 | $0 | $202,605 |
| Director of global accounting Highest compensated employee, 40.0 hrs/week | $163,717 | $0 | $21,100 | $184,817 |
| Controller Highest compensated employee, 40.0 hrs/week | $154,573 | $0 | $17,460 | $172,033 |
34 people received more than $100,000 in reportable compensation from Rainforest Alliance (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.7M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b21 · 21 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 5116
- Volunteers Part I, line 621
Private foundation grants it received
47 private foundations reported grants to Rainforest Alliance totaling $2.2M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Rainforest Alliance's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Rainforest Alliance, you can publish a response that is linked from this page.
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Of every $100 Rainforest Alliance spent in 2024, $84.29 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Mercy Health ServicesBaltimore, MD · revenue $100M · programs 92.1% · FY2025
- Cantigny FoundationWheaton, IL · revenue $100M · programs 76.5% · 2024
- Mercy Health Southwest Missourikansas CommunitiesJoplin, MO · revenue $100M · programs 88.6% · FY2025
- Catholic Charities Community Services Archdiocese of New YorkNew York, NY · revenue $100M · programs 85.8% · FY2025
- New England Organ BankWaltham, MA · revenue $99M · programs 83.2% · 2024
Questions people ask
How much of Rainforest Alliance's spending goes to programs?
In calendar year 2024, Rainforest Alliance reported that 84.3% of its $107.2 million in expenses went to program services, 12.1% to management and general and 3.6% to fundraising (Form 990, Part IX).
How much does Rainforest Alliance pay its top executive?
The largest total compensation Rainforest Alliance reported for one person in calendar year 2024 was $542,926, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Rainforest Alliance get its money?
Of $100.2 million in revenue in calendar year 2024, 27.4% came from contributions and grants (including 20.1% from government grants) and 70.7% from program service revenue (Form 990, Part VIII).
Is Rainforest Alliance a registered charity?
The IRS lists EIN 13-3377893 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202533189349313743 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202433199349314343 · read the filing
- 2022: Form 990 for calendar year 2022, object 202313199349331806 · read the filing
- 2021: Form 990 for calendar year 2021, object 202213199349306421 · read the filing
- 2020: Form 990 for calendar year 2020, object 202133239349301808 · read the filing
- 2019: Form 990 for calendar year 2019, object 202042969349300749 · read the filing
All filings for EIN 13-3377893: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.