Glaad
Glaad reported $12.4 million in revenue and $20.4 million in expenses for the fiscal year ending September 30, 2025. Of every $100 it spent, $66.26 went to program services, $6.10 to management and general costs and $27.64 to fundraising. Its largest source of revenue was contributions and grants: 92.9% of the total. The highest compensation it reported for one person was $687,966 (CEO & PRESIDENT). 35 people received more than $100,000 in reportable compensation. Revenue fell 28% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending September 30, 2025 · Form 990, Part IX, line 25 · total expenses $20MFor context, the median across 2,433 covered unclassified charities: $88.27 programs, $11.68 management, $0.05 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending September 30, 2025 · Form 990, Part VIII · total revenue $12M- Contributions & grants (non-government)$78.94 $11M
- Program service revenue$14.63 $2.1M
- Investment income$6.43 $936K
Other revenue was negative: −$2.2M. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 66.3% | 86.7% |
| Management & general Part IX 25(C) ÷ 25(A) | 6.1% | 11.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 27.6% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.49 | $0.01 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 92.9% | 29.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 3.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 17.2% | 58.9% |
| Highest reported compensation Part VII-A, columns D–F | $687,966 | $301,601 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 3.37% | 1.38% |
| People paid over $100,000 Part VII, line 2 | 35 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 20.9 | 6.8 |
| Independent voting board members Part VI 1a–1b | 23 of 25 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseMedia advocacy glaad's media advocacy programs play a pivotal role in combating misinformation and telling diverse stories that reach mainstream audiences with fair and accurate information about community members and issues. As part of glaad's media advocacy, the glaad media awards recognize fair, accurate and inclusive media representations of LGBTQ people and issues. With over 30 english and spanish-language categories that span entertainment, news, and new media, the awards raise the bar for representation across media industries
Education and trainingglaad's education and training programs teach individual advocates, as well as national and local organizations, through briefings and media training. The glaad media institute (gmi) also briefs industry leaders on current LGBTQ issues. By using the best practices perfected by glaad for 40 years of media advocacy, we equip new advocates to accelerate acceptance and visibility
Research and reportsglaad's research and reports provide data and thought leadership to measure representation and public sentiment. The gmi currently produces seven annual reports across industries including film, tv, gaming, social media, advertising, and news. The gmi also produces annual public opinion polls that measure public sentiment of LGBTQ people and topics such as HIV. Data informs glaad's advocacy, outreach, and messaging
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CEO & PRESIDENT Director/trustee, officer, 40.00 hrs/week | $619,563 | $0 | $68,403 | $687,966 |
| DEPUTY PRESIDENT & COO Officer, 40.00 hrs/week | $327,203 | $0 | $13,254 | $340,457 |
| EVP OF GMI Key employee, 40.00 hrs/week | $260,908 | $0 | $29,408 | $290,316 |
| CHIEF COMMUNICATIONS OFFICER Key employee, 40.00 hrs/week | $252,948 | $0 | $25,893 | $278,841 |
| VP COMM. & CAMPAIGNS Highest compensated employee, 40.00 hrs/week | $189,467 | $0 | $26,951 | $216,418 |
| VP OF COMM. AND TALENT Highest compensated employee, 40.00 hrs/week | $193,583 | $0 | $22,415 | $215,998 |
| HEAD OF RESEARCH & REPORTS Highest compensated employee, 40.00 hrs/week | $188,869 | $0 | $21,978 | $210,847 |
| DIR. OF TRANSGENDER REPRESENTATION Highest compensated employee, 40.00 hrs/week | $173,699 | $0 | $21,602 | $195,301 |
35 people received more than $100,000 in reportable compensation from Glaad (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.7M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b25 · 23 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18Yes
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 586
- Volunteers Part I, line 6100
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| COMMUNITY COUNSELING SERVICE LLC Communication services & strategy | $610,211 |
| BDO USA PA Digital initiatives | $314,001 |
| FREEMAN PHILANTHROPIC SERVICES LLC Recruitment and consulting svcs | $255,714 |
| SANKY COMMUNICATIONS INC Professional fundraising counsel | $162,491 |
Individuals listed as contractors are left out. 15 contractors were paid more than $100,000 in all.
Private foundation grants it received
30 private foundations reported grants to Glaad totaling $2.2M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Glaad's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Glaad, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Glaad spent in FY2025, $66.26 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Odd Fellows Home of MassachusettsWorcester, MA · revenue $12M · programs 85.4% · 2024
- Center for Mental HealthGreat Falls, MT · revenue $12M · programs 95.0% · FY2025
- Maharishi Foundation USAFairfield, IA · revenue $12M · programs 89.1% · 2024
- St Ann's HomeGrand Rapids, MI · revenue $12M · programs 80.4% · 2025
- Tulsa Performing Arts Center TrustTulsa, OK · revenue $12M · programs 79.0% · FY2025
Questions people ask
How much of Glaad's spending goes to programs?
In the fiscal year ending September 30, 2025, Glaad reported that 66.3% of its $20.4 million in expenses went to program services, 6.1% to management and general and 27.6% to fundraising (Form 990, Part IX).
How much does Glaad pay its top executive?
The largest total compensation Glaad reported for one person in the fiscal year ending September 30, 2025 was $687,966, for the role of CEO & PRESIDENT (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Glaad get its money?
Of $12.4 million in revenue in the fiscal year ending September 30, 2025, 92.9% came from contributions and grants and 17.2% from program service revenue (Form 990, Part VIII).
Is Glaad a registered charity?
The IRS lists EIN 13-3384027 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending September 30, 2025, object 202601759349301230 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending September 30, 2024, object 202511929349301416 · read the filing
- FY2023: Form 990 for the fiscal year ending September 30, 2023, object 202442289349303929 · read the filing
- FY2022: Form 990 for the fiscal year ending September 30, 2022 (amended), object 202313269349300326 · read the filing
- FY2021: Form 990 for the fiscal year ending September 30, 2021, object 202232189349300803 · read the filing
- FY2020: Form 990 for the fiscal year ending September 30, 2020, object 202101939349300435 · read the filing
All filings for EIN 13-3384027: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.