Times Square District Management Association
Also known as Times Square Alliance
Times Square District Management Association reported $29.1 million in revenue and $29.3 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $82.73 went to program services, $16.52 to management and general costs and $0.75 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 71.1% of the total. The highest compensation it reported for one person was $573,284 (PRESIDENT). 12 people received more than $100,000 in reportable compensation. Revenue rose 33% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $29MFor context, the median across 2,433 covered unclassified charities: $88.27 programs, $11.68 management, $0.05 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $29MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 82.7% | 86.7% |
| Management & general Part IX 25(C) ÷ 25(A) | 16.5% | 11.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.7% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.03 | $0.01 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 26.0% | 29.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.5% | 3.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 71.1% | 58.9% |
| Highest reported compensation Part VII-A, columns D–F | $573,284 | $301,601 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.96% | 1.38% |
| People paid over $100,000 Part VII, line 2 | 12 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 6.4 | 6.8 |
| Independent voting board members Part VI 1a–1b | 39 of 50 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseSanitation - maintaining clean streets/curbs and garbage removal
Events and programming - creating special events and distinctive programming to promote the district to residents and tourists
Public safety - providing increased public security through a combination of uniformed guards and a working relationship with the new york city police department
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT Officer, 40.00 hrs/week | $562,934 | $0 | $10,350 | $573,284 |
| V.P. SALES Key employee, 40.00 hrs/week | $344,667 | $0 | $41,181 | $385,848 |
| CHIEF FINANCIAL OFFICER Officer, 40.00 hrs/week | $242,840 | $0 | $40,935 | $283,775 |
| S.V.P. DEVELOPMENT & POLICY Highest compensated employee, 40.00 hrs/week | $207,148 | $0 | $66,269 | $273,417 |
| V.P. STAKEHOLDER SERVICES & SIGNATURES EVENTS Key employee, 40.00 hrs/week | $204,144 | $0 | $57,090 | $261,234 |
| S.V.P. & CHIEF OF STAFF Key employee, 40.00 hrs/week | $213,890 | $0 | $22,595 | $236,485 |
| S.V.P. PEOPLE & CULTURE Highest compensated employee, 40.00 hrs/week | $210,642 | $0 | $22,714 | $233,356 |
| V.P. PARTNERSHIP AND MARKETING Highest compensated employee, 40.00 hrs/week | $196,639 | $0 | $35,609 | $232,248 |
12 people received more than $100,000 in reportable compensation from Times Square District Management Association (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.8M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b50 · 39 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aNo
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5190
- Volunteers Part I, line 639
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| KENT GORDIS PRODUCTIONS INC Event production | $1,082,469 |
| THEATRICAL RESOURCES Event production | $523,899 |
| EXODUS TRANSITIONAL COMMUNITY INC Contract workers | $386,385 |
| INTERSECTION MEDIA LLC Contractor | $284,230 |
| LIVE X INC Event production | $277,706 |
Individuals listed as contractors are left out. 29 contractors were paid more than $100,000 in all.
Private foundation grants it received
2 private foundations reported grants to Times Square District Management Association totaling $25,062 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Times Square District Management Association's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Times Square District Management Association, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Times Square District Management Association spent in FY2025, $82.73 went to programs. The full breakdown, from its IRS Form 990:
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Questions people ask
How much of Times Square District Management Association's spending goes to programs?
In the fiscal year ending June 30, 2025, Times Square District Management Association reported that 82.7% of its $29.3 million in expenses went to program services, 16.5% to management and general and 0.7% to fundraising (Form 990, Part IX).
How much does Times Square District Management Association pay its top executive?
The largest total compensation Times Square District Management Association reported for one person in the fiscal year ending June 30, 2025 was $573,284, for the role of PRESIDENT (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Times Square District Management Association get its money?
Of $29.1 million in revenue in the fiscal year ending June 30, 2025, 26.0% came from contributions and grants (including 0.5% from government grants) and 71.1% from program service revenue (Form 990, Part VIII).
Is Times Square District Management Association a registered charity?
The IRS lists EIN 13-3627527 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202630399349300108 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202500299349300930 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202400389349301010 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202310379349301201 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202230399349300818 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202140259349300804 · read the filing
All filings for EIN 13-3627527: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.