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Philadelphia Visitor Center Corporation
Philadelphia Visitor Center Corporation reported $14.8 million in revenue and $13.1 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $87.19 went to program services, $12.81 to management and general costs and $0.00 to fundraising. Its largest source of revenue was contributions and grants: 75.2% of the total. Government grants made up 44.9%. The highest compensation it reported for one person was $385,681 (PRESIDENT & CEO). 3 people received more than $100,000 in reportable compensation. Revenue rose 224% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $13MFor context, the median across 479 covered community improvement & capacity building charities: $90.45 programs, $9.31 management, $0.24 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $15MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 87.2% | 89.1% |
| Management & general Part IX 25(C) ÷ 25(A) | 12.8% | 9.2% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.2% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 75.2% | 80.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 44.9% | 14.9% |
| Program service revenue share Part VIII 2g ÷ 12 | 21.1% | 11.9% |
| Highest reported compensation Part VII-A, columns D–F | $385,681 | $291,103 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.95% | 1.49% |
| People paid over $100,000 Part VII, line 2 | 3 | 5 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 6.4 | 9.2 |
| Independent voting board members Part VI 1a–1b | 19 of 19 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseIn fiscal year 2025, the Philadelphia Visitor Center Corporation (pvcc) launched the phambassador program, with an ambitious goal of recruiting 10,000 phambassadors by the end of 2026 - to date over 6,000 passionate phambassadors have joined the movement. Pvcc has also taken on leadership of phl250 which is now a program within our organization. The program is tasked with uplifting and celebrating philadelphia neighborhoods, cultures, and small businesses through a coordinated series of economic and cultural investments. Partnering with visit philly and more than 32 philadelphia arts…
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Officer, 60.0 hrs/week | $357,100 | $0 | $28,581 | $385,681 |
| VP & GM Highest compensated employee, 50.0 hrs/week | $166,906 | $0 | $21,850 | $188,756 |
| CHIEF FINANCIAL OFFICER Officer, 55.0 hrs/week | $152,916 | $0 | $30,376 | $183,292 |
3 people received more than $100,000 in reportable compensation from Philadelphia Visitor Center Corporation (Part VII, line 2). Compensation of current officers, directors and key employees totaled $621K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b19 · 19 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 593
- Volunteers Part I, line 650
Correct a figure or respond
Every number above is copied from Philadelphia Visitor Center Corporation's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Philadelphia Visitor Center Corporation, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Philadelphia Visitor Center Corporation spent in FY2025, $87.19 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Forest ForwardDallas, TX · revenue $15M · programs 45.6% · 2024
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- Eva's VillagePaterson, NJ · revenue $15M · programs 90.0% · FY2025
- North Central Indiana Regional Planning CouncilPeru, IN · revenue $15M · programs 99.6% · 2024
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All community improvement & capacity building charities · Largest charities in Pennsylvania
Questions people ask
How much of Philadelphia Visitor Center Corporation's spending goes to programs?
In the fiscal year ending June 30, 2025, Philadelphia Visitor Center Corporation reported that 87.2% of its $13.1 million in expenses went to program services, 12.8% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Philadelphia Visitor Center Corporation pay its top executive?
The largest total compensation Philadelphia Visitor Center Corporation reported for one person in the fiscal year ending June 30, 2025 was $385,681, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Philadelphia Visitor Center Corporation get its money?
Of $14.8 million in revenue in the fiscal year ending June 30, 2025, 75.2% came from contributions and grants (including 44.9% from government grants) and 21.1% from program service revenue (Form 990, Part VIII).
Is Philadelphia Visitor Center Corporation a registered charity?
The IRS lists EIN 23-2952488 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202621019349300727 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202500969349300305 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202430899349300803 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202340559349300414 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202221049349301387 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202140419349300514 · read the filing
All filings for EIN 23-2952488: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.