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Friends of PBS Wisconsin

Madison, WI · EIN 23-7300462 · 501(c)(3) · Publicly supported organization (509(a)(2))
Latest filing: Form 990 for the fiscal year ending June 30, 2025 (tax year 2024) · View the filing · Correct or respond

Friends of PBS Wisconsin reported $19.7 million in revenue and $17.9 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $74.06 went to program services, $4.15 to management and general costs and $21.79 to fundraising. Its largest source of revenue was contributions and grants: 94.7% of the total. The highest compensation it reported for one person was $91,852 (EXECUTIVE DIRECTOR). Revenue rose 24% between FY2021 and FY2025. Source: Form 990, FY2025.

Where $100 of spending went

The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $18M

For context, the median across 876 covered arts, culture & humanities charities: $79.98 programs, $13.89 management, $6.13 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $20M

The 990 scorecard · same measures for every charity, no grades

FY2025 filing. Median across 876 covered charities in this category, from their latest filings.
MeasureFY2025Median
Program services
Part IX 25(B) ÷ 25(A)
74.1%78.5%
Management & general
Part IX 25(C) ÷ 25(A)
4.2%13.6%
Fundraising
Part IX 25(D) ÷ 25(A)
21.8%6.0%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.21$0.10
Contributions & grants share of revenue
Part VIII 1h ÷ 12
94.7%57.5%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%1.7%
Program service revenue share
Part VIII 2g ÷ 12
0.0%20.8%
Highest reported compensation
Part VII-A, columns D–F
$91,852$385,706
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
0.51%2.03%
People paid over $100,000
Part VII, line 2
08
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
23.036.6
Independent voting board members
Part VI 1a–1b
17 of 17100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

FY2025 · Form 990, Part III · the three largest programs by expense
$13M expenses · 100.0% of program spending · grants $13M

Support of educational, cultural and community broadcasting services of Pbs Wisconsin. Production and printing of Pbs Wisconsin program guides

Highest reported compensation

FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
EXECUTIVE DIRECTOR
Officer, 40.00 hrs/week
$67,493$0$24,359$91,852

0 people received more than $100,000 in reportable compensation from Friends of PBS Wisconsin (Part VII, line 2). Compensation of current officers, directors and key employees totaled $84,866 (Part IX, line 5).

5 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$5.0M$10M$15M$20MFY2021FY2022FY2023FY2024FY2025$20M$18M
FilingRevenueExpensesProgramsNet assetsTop pay
FY2025 ⓘ$20M$18M74.1%$34M$91,852
FY2024 ⓘ$17M$17M74.3%$30M$91,558
FY2023 ⓘ$15M$15M71.0%$27M$80,523
FY2022 ⓘ$16M$13M70.2%$25M$74,224
FY2021 ⓘ$16M$11M69.9%$26M$72,034

Governance answers, as filed

FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b17 · 17 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aNo
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4Yes
  • Over $15,000 of professional fundraising services Part IV 18Yes
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 50
  • Volunteers Part I, line 6783

Largest outside contractors

FY2025 · Form 990, Part VII, Section B · businesses only
REINDL PRINTING INC
Mailing and printing services
$376,799
JHL DIGITAL DIRECT
Mailing and printing services
$271,180
DONOR DEVELOPMENT STRATEGIES LLC
Door to door canvassing
$197,598
FOREST INCENTIVES LTD
Mailing & warehousing services
$173,667
ROBERT HALF
Staffing solutions
$132,705

Individuals listed as contractors are left out. 6 contractors were paid more than $100,000 in all.

Private foundation grants it received

30 private foundations reported grants to Friends of PBS Wisconsin totaling $136K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from Friends of PBS Wisconsin's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Friends of PBS Wisconsin, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All arts, culture & humanities charities · Largest charities in Wisconsin

Questions people ask

How much of Friends of PBS Wisconsin's spending goes to programs?

In the fiscal year ending June 30, 2025, Friends of PBS Wisconsin reported that 74.1% of its $17.9 million in expenses went to program services, 4.2% to management and general and 21.8% to fundraising (Form 990, Part IX).

How much does Friends of PBS Wisconsin pay its top executive?

The largest total compensation Friends of PBS Wisconsin reported for one person in the fiscal year ending June 30, 2025 was $91,852, for the role of EXECUTIVE DIRECTOR (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Friends of PBS Wisconsin get its money?

Of $19.7 million in revenue in the fiscal year ending June 30, 2025, 94.7% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).

Is Friends of PBS Wisconsin a registered charity?

The IRS lists EIN 23-7300462 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202610919349301556 · read the filing · XML
  • FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202520789349300517 · read the filing
  • FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202410179349301016 · read the filing
  • FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202203369349301105 · read the filing
  • FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202113559349300811 · read the filing

All filings for EIN 23-7300462: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.