National Association for College Admission Counseling
National Association for College Admission Counseling reported $18.1 million in revenue and $19.4 million in expenses for calendar year 2024. Of every $100 it spent, $63.92 went to program services, $26.58 to management and general costs and $9.50 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 84.4% of the total. The highest compensation it reported for one person was $577,266 (CHIEF EXECUTIVE OFFICER). 13 people received more than $100,000 in reportable compensation. Revenue rose 2% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $19MFor context, the median across 5,499 covered education charities: $85.56 programs, $13.59 management, $0.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $18MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 63.9% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 26.6% | 13.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 9.5% | 0.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.88 | $0.04 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 11.6% | 19.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.1% |
| Program service revenue share Part VIII 2g ÷ 12 | 84.4% | 69.9% |
| Highest reported compensation Part VII-A, columns D–F | $577,266 | $331,578 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.98% | 1.28% |
| People paid over $100,000 Part VII, line 2 | 13 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 7.8 | 13.3 |
| Independent voting board members Part VI 1a–1b | 17 of 17 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseNational College fairs: secondary institutions. Nacac works with local volunteers at each event to ensure attendance by students from all social, economic, ethnic, and non-traditional backgrounds, including transfer students and veterans. In 2024, fairs expanded globally including planned events in the united kingdom and china
National conference: the national conference provides a forum for counseling and admission professionals to network, receive continuing education, and exchange information to enhance and inspire one's professional practice and advance the counseling and admission professions
Education & training: nacac offers professional development in the form of webinars, certificate programs, and on-demand courses tailored to the needs of college admission counseling professionals
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUTIVE OFFICER Officer, 35.00 hrs/week | $530,878 | $0 | $46,388 | $577,266 |
| CHIEF EXPERIENCE OFFICER Key employee, 35.00 hrs/week | $223,660 | $0 | $36,265 | $259,925 |
| CHIEF EDUCATION & POLICY OFFICER Key employee, 35.00 hrs/week | $224,244 | $0 | $27,298 | $251,542 |
| CHIEF OPERATING OFFICER Key employee, 35.00 hrs/week | $205,691 | $0 | $44,772 | $250,463 |
| DATABASE MGMTT & INTEGRATIONS DIR. Highest compensated employee, 35.00 hrs/week | $159,771 | $0 | $55,830 | $215,601 |
| DIRECTOR, EVENTS & MEETINGS Highest compensated employee, 35.00 hrs/week | $178,742 | $0 | $27,337 | $206,079 |
| CHIEF COMMUNICATIONS OFFICER Key employee, 35.00 hrs/week | $190,089 | $0 | $15,127 | $205,216 |
| DIR. OF INFORMATION & TECH. SVCS Highest compensated employee, 35.00 hrs/week | $174,230 | $0 | $21,882 | $196,112 |
13 people received more than $100,000 in reportable compensation from National Association for College Admission Counseling (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.6M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b17 · 17 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 556
- Volunteers Part I, line 6200
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| SHEPARD AV LLC Audio visual services | $913,550 |
| GOTOCOLLEGEFAIRS Mobilescan app | $682,358 |
| LEVY RESTAURANT AT LA CONV Food and beverage services | $613,853 |
| CHERRY BEKAERT ADVISORY LLC Accounting services | $560,138 |
| THE EXPO GROUP LLC Event services | $542,737 |
Individuals listed as contractors are left out. 22 contractors were paid more than $100,000 in all.
Private foundation grants it received
5 private foundations reported grants to National Association for College Admission Counseling totaling $570K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from National Association for College Admission Counseling's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for National Association for College Admission Counseling, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 National Association for College Admission Counseling spent in 2024, $63.92 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- The Catherine Cook SchoolChicago, IL · revenue $18M · programs 76.8% · FY2024
- Linwood CenterEllicott City, MD · revenue $18M · programs 94.3% · FY2025
- Kummer Missouri S&T FoundationRolla, MO · revenue $18M · programs 98.8% · 2025
- Vail Mountain SchoolVail, CO · revenue $18M · programs 81.4% · FY2025
- Anova Education & Behavior ConsultationSanta Rosa, CA · revenue $18M · programs 79.2% · FY2025
Questions people ask
How much of National Association for College Admission Counseling's spending goes to programs?
In calendar year 2024, National Association for College Admission Counseling reported that 63.9% of its $19.4 million in expenses went to program services, 26.6% to management and general and 9.5% to fundraising (Form 990, Part IX).
How much does National Association for College Admission Counseling pay its top executive?
The largest total compensation National Association for College Admission Counseling reported for one person in calendar year 2024 was $577,266, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does National Association for College Admission Counseling get its money?
Of $18.1 million in revenue in calendar year 2024, 11.6% came from contributions and grants and 84.4% from program service revenue (Form 990, Part VIII).
Is National Association for College Admission Counseling a registered charity?
The IRS lists EIN 26-1909449 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202503049349300135 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202403209349307920 · read the filing
- 2022: Form 990 for calendar year 2022, object 202322589349300632 · read the filing
- 2021: Form 990 for calendar year 2021, object 202223199349316997 · read the filing
- 2020: Form 990 for calendar year 2020, object 202113159349305551 · read the filing
- 2019: Form 990 for calendar year 2019, object 202022979349300442 · read the filing
All filings for EIN 26-1909449: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.