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Atlanta Hall Management
Atlanta Hall Management reported $10.8 million in revenue and $11.7 million in expenses for the fiscal year ending March 31, 2025. Of every $100 it spent, $85.38 went to program services, $10.38 to management and general costs and $4.24 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 56.6% of the total. The highest compensation it reported for one person was $309,350 (PRESIDENT & CEO, SECRETARY). 6 people received more than $100,000 in reportable compensation. Revenue rose 40% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending March 31, 2025 · Form 990, Part IX, line 25 · total expenses $12MFor context, the median across 876 covered arts, culture & humanities charities: $79.98 programs, $13.89 management, $6.13 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending March 31, 2025 · Form 990, Part VIII · total revenue $11MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 85.4% | 78.5% |
| Management & general Part IX 25(C) ÷ 25(A) | 10.4% | 13.6% |
| Fundraising Part IX 25(D) ÷ 25(A) | 4.2% | 6.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.12 | $0.10 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 38.6% | 57.5% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.7% |
| Program service revenue share Part VIII 2g ÷ 12 | 56.6% | 20.8% |
| Highest reported compensation Part VII-A, columns D–F | $309,350 | $385,706 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.64% | 2.03% |
| People paid over $100,000 Part VII, line 2 | 6 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 49.0 | 36.6 |
| Independent voting board members Part VI 1a–1b | 29 of 29 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseAtlanta Hall Management's mission is to inspire and entertain by celebrating the passion and traditions of college football and its greatest players and coaches. The college football hall of fame includes state-of-the-art technology and interactive displays while celebrating the history and energy behind one of america's favorite sports. The hall is designed to be an integrated and seamless exhibit experience that will entertain, educate, and engage their guests. Guests are able to interact with over 1,000 hall of famers in a unique way while celebrating college football traditions from…
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO, SECRETARY Officer, 40.00 hrs/week | $289,708 | $0 | $19,642 | $309,350 |
| TREASURER, VP FINANCE & ADMIN Officer, 40.00 hrs/week | $211,455 | $0 | $17,311 | $228,766 |
| VP OPERATIONS & INFRASTRUCTURE Highest compensated employee, 40.00 hrs/week | $179,484 | $0 | $16,919 | $196,403 |
| VP MARKETING & COMMUNICATION Highest compensated employee, 40.00 hrs/week | $178,516 | $0 | $16,649 | $195,165 |
| VP OF INFORMATION TECHNOLOGY Highest compensated employee, 40.00 hrs/week | $157,857 | $0 | $15,324 | $173,181 |
| VP BUSINESS DEVELOPMENT Highest compensated employee, 40.00 hrs/week | $148,000 | $0 | $11,759 | $159,759 |
6 people received more than $100,000 in reportable compensation from Atlanta Hall Management (Part VII, line 2). Compensation of current officers, directors and key employees totaled $544K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b29 · 29 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aNo
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 598
- Volunteers Part I, line 629
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| THE PRODUCERS GROUP LLC Ai project installation | $4,614,765 |
| THE OMNI HOTEL Catering revenue share | $3,906,778 |
| MARKSMAN SECURITY CORPORATION Security services | $455,049 |
| GEORGIA POWER PAYMENTS Electricity costs | $294,191 |
Individuals listed as contractors are left out. 15 contractors were paid more than $100,000 in all.
Private foundation grants it received
1 private foundation reported grants to Atlanta Hall Management totaling $5,000 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Atlanta Hall Management's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Atlanta Hall Management, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Atlanta Hall Management spent in FY2025, $85.38 went to programs. The full breakdown, from its IRS Form 990:
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All arts, culture & humanities charities · Largest charities in Georgia
Questions people ask
How much of Atlanta Hall Management's spending goes to programs?
In the fiscal year ending March 31, 2025, Atlanta Hall Management reported that 85.4% of its $11.7 million in expenses went to program services, 10.4% to management and general and 4.2% to fundraising (Form 990, Part IX).
How much does Atlanta Hall Management pay its top executive?
The largest total compensation Atlanta Hall Management reported for one person in the fiscal year ending March 31, 2025 was $309,350, for the role of PRESIDENT & CEO, SECRETARY (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Atlanta Hall Management get its money?
Of $10.8 million in revenue in the fiscal year ending March 31, 2025, 38.6% came from contributions and grants and 56.6% from program service revenue (Form 990, Part VIII).
Is Atlanta Hall Management a registered charity?
The IRS lists EIN 27-1874712 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending March 31, 2025, object 202620439349301807 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending March 31, 2024, object 202500389349301305 · read the filing
- FY2023: Form 990 for the fiscal year ending March 31, 2023, object 202312699349301471 · read the filing
- FY2022: Form 990 for the fiscal year ending March 31, 2022, object 202202519349301710 · read the filing
- FY2021: Form 990 for the fiscal year ending March 31, 2021, object 202142789349301509 · read the filing
- FY2020: Form 990 for the fiscal year ending March 31, 2020, object 202140369349301314 · read the filing
All filings for EIN 27-1874712: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.