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Good Plus Foundation

New York, NY · EIN 31-1777082 · 501(c)(3) · Publicly supported organization (170(b)(1)(A)(vi))
Latest filing: Form 990 for calendar year 2024 (tax year 2024) · View the filing · Correct or respond

Good Plus Foundation reported $16.1 million in revenue and $18.6 million in expenses for calendar year 2024. Of every $100 it spent, $89.31 went to program services, $5.88 to management and general costs and $4.81 to fundraising. Its largest source of revenue was contributions and grants: 98.1% of the total. The highest compensation it reported for one person was $343,582 (CEO (THRU 11/1/24)). 7 people received more than $100,000 in reportable compensation. Revenue rose 56% between 2019 and 2024. Source: Form 990, 2024.

Where $100 of spending went

Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $19M

For context, the median across 3,614 covered human services charities: $88.27 programs, $11.52 management, $0.21 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2024 · Form 990, Part VIII · total revenue $16M

The 990 scorecard · same measures for every charity, no grades

2024 filing. Median across 3,614 covered charities in this category, from their latest filings.
Measure2024Median
Program services
Part IX 25(B) ÷ 25(A)
89.3%87.2%
Management & general
Part IX 25(C) ÷ 25(A)
5.9%11.4%
Fundraising
Part IX 25(D) ÷ 25(A)
4.8%0.2%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.06$0.02
Contributions & grants share of revenue
Part VIII 1h ÷ 12
98.1%20.6%
Government grants share of revenue
Part VIII 1e ÷ 12
0.1%2.4%
Program service revenue share
Part VIII 2g ÷ 12
0.8%70.8%
Highest reported compensation
Part VII-A, columns D–F
$343,582$274,992
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
1.84%1.18%
People paid over $100,000
Part VII, line 2
76
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
3.26.9
Independent voting board members
Part VI 1a–1b
18 of 18100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2024 · Form 990, Part III · the three largest programs by expense
$6.0M expenses · 35.8% of program spending · grants $5.0M

Fatherhood/dads - the good+ fatherhood initiative aims to improve the economic self-sufficiency of fathers, create a community of support for low-income, custodial and non-custodial fathers, and promote father engagement strategies that incorporate fathers and father figures in child development and parenting. Program partners have access to in-kind donations, technical support through the training academy, and family cash grants. In 2024, good+ trained 5,799 social workers, nurse home visitors, caseworkers, and administrators in 16 states beyond ny and ca (az, co, ct, dc, fl, nh, nj, oh, or…

$5.0M expenses · 30.3% of program spending · grants $4.3M

Mothers - good+foundation invests in quality motherhood programs aimed at improving the economic self-sufficiency of the family, provide positive parenting support and training, improve prenatal and perinatal health, and create a community of support for low-income mothers. Good+ donated 1,897,918 items worth over $12 million dollars to our grantee partners in 2024. Diapers continued to be an essential need and good+ donated 1,005,018 diapers in 2024, bringing a total of 36,937,633 diapers donated to families since its inception. Good+ met 99.6% (compared to 97.7% in 2023) of its partners'…

$3.5M expenses · 21.3% of program spending · grants $3.1M · revenue $128K

Crisis intervention - good+ continued to donate essential children's products to programs that provided services for children and families living in poverty and facing challenging circumstances. In 2024, good+ granted out $325,800 through its family cash grant program to help families pay for groceries, rent, holiday gifts, medicine, and childcare

Highest reported compensation

2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
CEO (THRU 11/1/24)
Officer, 40.0 hrs/week
$309,170$0$34,412$343,582
INTERIM CEO (AS OF 11/1/24)
Officer, 40.0 hrs/week
$217,720$0$38,671$256,391
VP OF FINANCE & ADM
Officer, 40.0 hrs/week
$173,836$0$13,813$187,649
VP OF ADVANCEMENT
Key employee, 40.0 hrs/week
$165,663$0$6,347$172,010
VP OF NATIONAL PROGRAMS & OPERATIONS
Highest compensated employee, 40.0 hrs/week
$108,432$0$23,523$131,955
SR DIR OF LEARNING/CAPACITY
Highest compensated employee, 40.0 hrs/week
$109,726$0$12,646$122,372
DIRECTOR OF INSTITUTIONAL GIVING
Highest compensated employee, 40.0 hrs/week
$103,355$0$9,984$113,339

7 people received more than $100,000 in reportable compensation from Good Plus Foundation (Part VII, line 2). Compensation of current officers, directors and key employees totaled $960K (Part IX, line 5).

6 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$10M$20M$30M$40M201920202021202220232024$16M$19M
FilingRevenueExpensesProgramsNet assetsTop pay
2024 ⓘ$16M$19M89.3%$4.9M$343,582
2023 ⓘ$22M$21M91.6%$7.4M$319,774
2022 ⓘ$17M$16M91.7%$6.8M$313,223
2021 ⓘ$14M$14M91.8%$5.8M$294,554
2020 ⓘ$14M$14M92.5%$5.7M$277,020
2019 ⓘ$10M$9.0M89.5%$6.2M$219,968

Governance answers, as filed

2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b18 · 18 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 530
  • Volunteers Part I, line 63,696

Largest outside contractors

2024 · Form 990, Part VII, Section B · businesses only
SADI COHEN
Rent/lease payment
$171,146
KORN FERRY (US)
Recruitment services
$110,000

Individuals listed as contractors are left out. 2 contractors were paid more than $100,000 in all.

Private foundation grants it received

16 private foundations reported grants to Good Plus Foundation totaling $406K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from Good Plus Foundation's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Good Plus Foundation, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All human services charities · Largest charities in New York

Questions people ask

How much of Good Plus Foundation's spending goes to programs?

In calendar year 2024, Good Plus Foundation reported that 89.3% of its $18.6 million in expenses went to program services, 5.9% to management and general and 4.8% to fundraising (Form 990, Part IX).

How much does Good Plus Foundation pay its top executive?

The largest total compensation Good Plus Foundation reported for one person in calendar year 2024 was $343,582, for the role of CEO (THRU 11/1/24) (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Good Plus Foundation get its money?

Of $16.1 million in revenue in calendar year 2024, 98.1% came from contributions and grants (including 0.1% from government grants) and 0.8% from program service revenue (Form 990, Part VIII).

Is Good Plus Foundation a registered charity?

The IRS lists EIN 31-1777082 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2024: Form 990 for calendar year 2024, object 202542329349301904 · read the filing · XML
  • 2023: Form 990 for calendar year 2023, object 202422019349300312 · read the filing
  • 2022: Form 990 for calendar year 2022, object 202302029349300225 · read the filing
  • 2021: Form 990 for calendar year 2021, object 202242379349300319 · read the filing
  • 2020: Form 990 for calendar year 2020, object 202112529349301646 · read the filing
  • 2019: Form 990 for calendar year 2019, object 202012309349300521 · read the filing

All filings for EIN 31-1777082: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.