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National Football Museum
Also known as Pro Football Hall of Fame
National Football Museum reported $35.3 million in revenue and $26.4 million in expenses for calendar year 2024. Of every $100 it spent, $56.66 went to program services, $41.95 to management and general costs and $1.39 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 60.1% of the total. The highest compensation it reported for one person was $603,075 (PRESIDENT). 8 people received more than $100,000 in reportable compensation. Revenue rose 18% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $26MFor context, the median across 876 covered arts, culture & humanities charities: $79.98 programs, $13.89 management, $6.13 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $35MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 56.7% | 78.5% |
| Management & general Part IX 25(C) ÷ 25(A) | 41.9% | 13.6% |
| Fundraising Part IX 25(D) ÷ 25(A) | 1.4% | 6.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.04 | $0.10 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 27.9% | 57.5% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.7% |
| Program service revenue share Part VIII 2g ÷ 12 | 60.1% | 20.8% |
| Highest reported compensation Part VII-A, columns D–F | $603,075 | $385,706 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.28% | 2.03% |
| People paid over $100,000 Part VII, line 2 | 8 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 22.4 | 36.6 |
| Independent voting board members Part VI 1a–1b | 30 of 30 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseMuseum & archives - the hall of fame pays tribute to the talents and triumphs of pro football's greatest start. Chronicled within the walls of the hall of fame are the stories and circumstances of play that bring to life the courage, dedication, vision, fair play, and skill of professional football. These historic documents and artifacts are preserved and displayed for others to learn and relive the experiences of some of football's greatest moments
Hall of fame weekend - the weekend helps to honor the current year's inductees, as well as, prior year's enshrinees thourgh a weekend celebration that includes the first game of the NFL's pre-season. The events help to promote some of the greatest players to ever play the game of football and honor their outstanding contributions
Education program - the thrust of the program, which is available to any school, is an attempt to integrate the pro Football and Museum experience with classroom studies while encouraging the use of critical thinking skills. The programs have grown over the past two decades to incorporate many education initiatives such as educational field trips, distance learning, black history programs, art contests, and teacher enrichment days
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT Officer, 40.00 hrs/week | $565,876 | $0 | $37,199 | $603,075 |
| TRUSTEE & CHIEF FOOTBALL R Director/trustee, 40.00 hrs/week | $483,906 | $0 | $0 | $483,906 |
| EXECUTIVE VP OF SPONSORSHI Highest compensated employee, 40.00 hrs/week | $254,874 | $0 | $17,186 | $272,060 |
| CHIEF RELATIONSHIP OFFICER Highest compensated employee, 40.00 hrs/week | $248,038 | $0 | $23,573 | $271,611 |
| CHIEF ENGAGEMENT & DEVELOPMENT OFFICER Highest compensated employee, 1.00 hrs/week | $218,955 | $0 | $14,855 | $233,810 |
| CHIEF OF COMMUNICATIONS Highest compensated employee, 40.00 hrs/week | $175,712 | $0 | $20,170 | $195,882 |
| VP OF FINANCE Officer, 40.00 hrs/week | $146,132 | $0 | $26,356 | $172,488 |
| CHIEF OPERATIONS & PROJECT OFFICER Highest compensated employee, 1.00 hrs/week | $151,851 | $0 | $6,071 | $157,922 |
8 people received more than $100,000 in reportable compensation from National Football Museum (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.3M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b30 · 30 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5184
- Volunteers Part I, line 6114
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| BEAVER CONSTRUCTORS INC Construction | $926,370 |
| AVI FOODSYSTEMS INC Catering/food service | $848,483 |
| DLR GROUP INC Construction | $437,253 |
| FREEMAN AUDIO VISUAL SOLUTIONS Production services | $350,538 |
Individuals listed as contractors are left out. 5 contractors were paid more than $100,000 in all.
Private foundation grants it received
1 private foundation reported grants to National Football Museum totaling $28 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from National Football Museum's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for National Football Museum, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 National Football Museum spent in 2024, $56.66 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Cox Science Center and AquariumWest Palm Beach, FL · revenue $35M · programs 66.2% · FY2025
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All arts, culture & humanities charities · Largest charities in Ohio
Questions people ask
How much of National Football Museum's spending goes to programs?
In calendar year 2024, National Football Museum reported that 56.7% of its $26.4 million in expenses went to program services, 41.9% to management and general and 1.4% to fundraising (Form 990, Part IX).
How much does National Football Museum pay its top executive?
The largest total compensation National Football Museum reported for one person in calendar year 2024 was $603,075, for the role of PRESIDENT (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does National Football Museum get its money?
Of $35.3 million in revenue in calendar year 2024, 27.9% came from contributions and grants and 60.1% from program service revenue (Form 990, Part VIII).
Is National Football Museum a registered charity?
The IRS lists EIN 34-0898576 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202503219349307745 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202423209349315187 · read the filing
- 2022: Form 990 for calendar year 2022, object 202303199349316275 · read the filing
- 2021: Form 990 for calendar year 2021, object 202223159349305817 · read the filing
- 2020: Form 990 for calendar year 2020, object 202123169349302047 · read the filing
- 2019: Form 990 for calendar year 2019, object 202013219349309571 · read the filing
All filings for EIN 34-0898576: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.