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EdChoice

Indianapolis, IN · EIN 35-1978359 · 501(c)(3) · Publicly supported organization (170(b)(1)(A)(vi))
Latest filing: Form 990 for calendar year 2025 (tax year 2025) · View the filing · Correct or respond

EdChoice reported $11.7 million in revenue and $11.3 million in expenses for calendar year 2025. Of every $100 it spent, $87.11 went to program services, $4.04 to management and general costs and $8.85 to fundraising. Its largest source of revenue was contributions and grants: 91.2% of the total. The highest compensation it reported for one person was $433,270 (PRESIDENT & CEO). 16 people received more than $100,000 in reportable compensation. Revenue rose 28% between 2019 and 2025. Source: Form 990, 2025.

Where $100 of spending went

Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $11M

For context, the median across 5,499 covered education charities: $85.56 programs, $13.59 management, $0.85 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2025 · Form 990, Part VIII · total revenue $12M

The 990 scorecard · same measures for every charity, no grades

2025 filing. Median across 5,499 covered charities in this category, from their latest filings.
Measure2025Median
Program services
Part IX 25(B) ÷ 25(A)
87.1%84.4%
Management & general
Part IX 25(C) ÷ 25(A)
4.0%13.4%
Fundraising
Part IX 25(D) ÷ 25(A)
8.9%0.8%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.09$0.04
Contributions & grants share of revenue
Part VIII 1h ÷ 12
91.2%19.1%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%1.1%
Program service revenue share
Part VIII 2g ÷ 12
2.2%69.9%
Highest reported compensation
Part VII-A, columns D–F
$433,270$331,578
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
3.84%1.28%
People paid over $100,000
Part VII, line 2
168
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
20.513.3
Independent voting board members
Part VI 1a–1b
8 of 9100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2025 · Form 990, Part III · the three largest programs by expense
$3.1M expenses · 31.1% of program spending · grants $650K · revenue $11,000

State programs: edchoice, inc. Works in states around the country to educate the public on the issue of educational choice, providing educational services to state-based organizations and individuals. Services include: sponsoring and hosting informational symposiums, testifying in front of various legislative bodies, educating local and state organizations on educational choice programs, parent educational efforts and training, informing media, providing technical advice on the drafting of legislation, and sponsoring visits by expert speakers

$2.9M expenses · 29.7% of program spending · grants $82,500 · revenue $201K

Training and outreach: edchoice, inc. Undertakes non-partisan educational training and outreach activities that inform the public, media and policy makers on the issue of educational choice and on existing educational choice programs. This includes formal trainings, conferences, fact-finding trips, and educational briefings

$2.8M expenses · 28.9% of program spending · grants $95,000 · revenue $34,000

Research and thought leadership: edchoice, inc. Produces non-partisan research and publications intended to inform the public on the issue of educational choice. Types of research and educational publications include: reviewing and synthesizing existing research on educational choice, such as the abc's of school choice and informational brochures; conducting original state and national research on educational choice, such as state polling and fiscal and academic impact studies; and publishing commentary papers, webinars and blogs

$1.0M all other programs (line 4d)

Highest reported compensation

2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
PRESIDENT & CEO
Director/trustee, officer, 45.0 hrs/week
$407,301$0$25,969$433,270
EXECUTIVE VICE PRESIDENT & DIRECTOR OF LITIGATION
Highest compensated employee, 40.0 hrs/week
$251,380$0$25,942$277,322
VICE PRESIDENT OF LEGAL POLICY
Highest compensated employee, 40.0 hrs/week
$212,300$0$11,362$223,662
EXECUTIVE VICE PRESIDENT OF OPERATIONS AND CHIEF OF STAFF
Officer, 40.0 hrs/week
$195,400$0$20,390$215,790
EXECUTIVE VICE PRESIDENT OF PROGRAMS
Key employee, 40.0 hrs/week
$191,100$0$23,483$214,583
VICE PRESIDENT OF RESEARCH & INNOVATION
Highest compensated employee, 40.0 hrs/week
$185,100$0$22,913$208,013
ATTORNEY
Highest compensated employee, 40.0 hrs/week
$173,118$0$31,892$205,010
EXECUTIVE VICE PRESIDENT OF EXTERNAL RELATIONS
Key employee, 40.0 hrs/week
$181,000$0$17,990$198,990

16 people received more than $100,000 in reportable compensation from EdChoice (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.1M (Part IX, line 5).

7 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$5.0M$10M$15M$20M2019202020212022202320242025$12M$11M
FilingRevenueExpensesProgramsNet assetsTop pay
2025 ⓘ$12M$11M87.1%$19M$433,270
2024 ⓘ$12M$13M88.8%$17M$486,778
2023 ⓘ$11M$13M89.1%$19M$415,816
2022 ⓘ$14M$11M87.8%$20M$369,356
2021 ⓘ$10M$9.5M87.4%$20M$353,207
2020 ⓘ$8.1M$7.3M85.5%$18M$345,785
2019 ⓘ$9.2M$8.6M87.5%$16M$342,348

Governance answers, as filed

2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b9 · 8 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4Yes
  • Over $15,000 of professional fundraising services Part IV 18Yes
  • Over $10,000 of activity outside the U.S. Part IV 14bYes
  • Employees Part I, line 543
  • Volunteers Part I, line 68

Largest outside contractors

2025 · Form 990, Part VII, Section B · businesses only
ADARSH CONSULTANTS LIMITED
Research consulting
$162,000
AMERICAN PHILANTHROPIC LLC
Consulting services
$126,000

Individuals listed as contractors are left out. 2 contractors were paid more than $100,000 in all.

Private foundation grants it received

31 private foundations reported grants to EdChoice totaling $921K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from EdChoice's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for EdChoice, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All education charities · Largest charities in Indiana

Questions people ask

How much of EdChoice's spending goes to programs?

In calendar year 2025, EdChoice reported that 87.1% of its $11.3 million in expenses went to program services, 4.0% to management and general and 8.9% to fundraising (Form 990, Part IX).

How much does EdChoice pay its top executive?

The largest total compensation EdChoice reported for one person in calendar year 2025 was $433,270, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does EdChoice get its money?

Of $11.7 million in revenue in calendar year 2025, 91.2% came from contributions and grants and 2.2% from program service revenue (Form 990, Part VIII).

Is EdChoice a registered charity?

The IRS lists EIN 35-1978359 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2025: Form 990 for calendar year 2025, object 202641349349306554 · read the filing
  • 2024: Form 990 for calendar year 2024, object 202511359349309171 · read the filing
  • 2023: Form 990 for calendar year 2023, object 202413189349306971 · read the filing
  • 2022: Form 990 for calendar year 2022, object 202312769349301276 · read the filing
  • 2021: Form 990 for calendar year 2021, object 202243149349306184 · read the filing
  • 2020: Form 990 for calendar year 2020, object 202111339349306451 · read the filing
  • 2019: Form 990 for calendar year 2019, object 202031369349300623 · read the filing

All filings for EIN 35-1978359: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.