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American Marketing Association
American Marketing Association reported $16.8 million in revenue and $17.2 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $58.06 went to program services, $31.58 to management and general costs and $10.36 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 97.9% of the total. The highest compensation it reported for one person was $500,906 (CHIEF EXECUTIVE OFFICER). 23 people received more than $100,000 in reportable compensation. Revenue rose 11% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $17MFor context, the median across 479 covered community improvement & capacity building charities: $90.45 programs, $9.31 management, $0.24 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $17MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 58.1% | 89.1% |
| Management & general Part IX 25(C) ÷ 25(A) | 31.6% | 9.2% |
| Fundraising Part IX 25(D) ÷ 25(A) | 10.4% | 0.2% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | Not reported | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 0.6% | 80.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 14.9% |
| Program service revenue share Part VIII 2g ÷ 12 | 97.9% | 11.9% |
| Highest reported compensation Part VII-A, columns D–F | $500,906 | $291,103 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.91% | 1.49% |
| People paid over $100,000 Part VII, line 2 | 23 | 5 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 2.6 | 9.2 |
| Independent voting board members Part VI 1a–1b | 15 of 16 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseGrowth:the ama supports and delivers products and services to over 250,000 individual marketers who are practitioners, academics who teach in the field of marketing, and collegiate members who are studying marketing. The ama provides the marketing community with access to professional development and continued learning opportunities such as conferences and virtual training, networking, thought leadership, financial aid, and individual and organizational goal planning
Professional development:the ama provides high-quality research-backed learning experiences and credentials for professionals who want to drive impact for themselves and their organizations. The ama offers numerous professional development resources including the professional certified marketer certification, in-person conferences, virtual training, skills development and assessments, and corporate training. In 2025, ama delivered over 10,000 professional development opportunities for the marketing community. Ama's professional development and learning leads with contemporary guidance…
Communities and journals:the ama is home to five premier scholarly journals and nurtures new ideas, fosters collaborative relationships, and advances the field of marketing through credible, peer-reviewed scholarly research. In 2025, journal articles reached over 5 million readers. Ama's academic journals publish the latest peer-reviewed research aimed at advancing the marketing industry and equipping business professionals with the insight needed to make better managerial decisions. The program publishes articles in the marketing discipline and supports the community of marketing…
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUTIVE OFFICER Director/trustee, officer, 40.00 hrs/week | $466,130 | $0 | $34,776 | $500,906 |
| CHIEF OPERATING OFFICER Officer, 40.00 hrs/week | $318,424 | $0 | $38,262 | $356,686 |
| EXECUTIVE VICE PRESIDENT, COMMUNITIES AND JOURNALS Officer, 40.00 hrs/week | $176,456 | $0 | $22,953 | $199,409 |
| VICE PRESIDENT, TECHNOLOGY Officer, 40.00 hrs/week | $148,665 | $0 | $27,590 | $176,255 |
| VICE PRESIDENT, ALLIANCES Officer, 40.00 hrs/week | $154,189 | $0 | $16,314 | $170,503 |
| VICE PRESIDENT, COMMUNICATIONS Highest compensated employee, 40.00 hrs/week | $145,684 | $0 | $22,219 | $167,903 |
| SENIOR SOLUTIONS ARCHITECT Highest compensated employee, 40.00 hrs/week | $137,528 | $0 | $22,040 | $159,568 |
| VICE PRESIDENT, PROF DEVEL Officer, 40.00 hrs/week | $130,735 | $0 | $27,551 | $158,286 |
23 people received more than $100,000 in reportable compensation from American Marketing Association (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.5M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b16 · 15 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14No
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 595
- Volunteers Part I, line 66,000
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses onlyIndividuals listed as contractors are left out. 2 contractors were paid more than $100,000 in all.
Private foundation grants it received
1 private foundation reported grants to American Marketing Association totaling $5,000 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from American Marketing Association's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for American Marketing Association, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 American Marketing Association spent in FY2025, $58.06 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Delaware OpportunitiesHamden, NY · revenue $17M · programs 92.5% · FY2025
- Southeast Kansas Community Action PGirard, KS · revenue $17M · programs 91.7% · FY2025
- TranscomJersey City, NJ · revenue $17M · programs 91.1% · 2025
- HomestartBoston, MA · revenue $17M · programs 86.4% · FY2025
- Building 77 QalicbBrooklyn, NY · revenue $17M · programs 99.7% · 2025
All community improvement & capacity building charities · Largest charities in Illinois
Questions people ask
How much of American Marketing Association's spending goes to programs?
In the fiscal year ending June 30, 2025, American Marketing Association reported that 58.1% of its $17.2 million in expenses went to program services, 31.6% to management and general and 10.4% to fundraising (Form 990, Part IX).
How much does American Marketing Association pay its top executive?
The largest total compensation American Marketing Association reported for one person in the fiscal year ending June 30, 2025 was $500,906, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does American Marketing Association get its money?
Of $16.8 million in revenue in the fiscal year ending June 30, 2025, 0.6% came from contributions and grants and 97.9% from program service revenue (Form 990, Part VIII).
Is American Marketing Association a registered charity?
The IRS lists EIN 36-2130315 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202621359349304552 · read the filing
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202541329349305559 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202410599349300936 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202331309349304533 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202210569349301326 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202101349349304435 · read the filing
All filings for EIN 36-2130315: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.