Home › Philanthropy, voluntarism & grantmaking
Heart of West Michigan United Way
Heart of West Michigan United Way reported $12.9 million in revenue and $14.2 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $84.75 went to program services, $6.32 to management and general costs and $8.93 to fundraising. Its largest source of revenue was contributions and grants: 80.1% of the total. Government grants made up 17.1%. The highest compensation it reported for one person was $300,846 (PRESIDENT/CEO). 4 people received more than $100,000 in reportable compensation. Revenue fell 11% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $14MFor context, the median across 1,001 covered philanthropy, voluntarism & grantmaking charities: $91.65 programs, $6.50 management, $1.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $13MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 84.7% | 90.2% |
| Management & general Part IX 25(C) ÷ 25(A) | 6.3% | 6.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 8.9% | 1.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.12 | $0.02 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 80.1% | 79.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 17.1% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 10.6% | 0.0% |
| Highest reported compensation Part VII-A, columns D–F | $300,846 | $325,675 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.12% | 1.56% |
| People paid over $100,000 Part VII, line 2 | 4 | 3 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 26.5 | 56.6 |
| Independent voting board members Part VI 1a–1b | 20 of 21 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseCommunity investment funds of $3,273,000 went to nonprofit providers that provide direct service to people in kent county. Direct services were provided to approximately 50,000 individuals and 16,000 families. Donors may designate gifts to other united ways or specific charitable organizations. Donor directed designations of $1,320,000 were made to other united ways, United Way programs and/or other charitable organizations. Agency impact utilizes a volunteer driven process to review proposals for United Way funding from local non-profits. They make recommendations to United Way and its board…
Internal community service programs include 2-1-1, volunteer income tax assistance program (vita), volunteer center, eviction program, women united and emerging leaders. United Way 2-1-1 is a free health and human services "hotline" that connects callers to more than 8,000 distinct services in 15 western and northern michigan counties 24 hours a day, 7 days a week. It is staffed and managed by extensively trained and certified United Way staff members. United Way's 211 service supported michigan residents by taking over 55,000 calls during the year. United Way vita engages over 200 volunteers…
The kent county essential needs task force and grand rapids area coalition to end homelessness focus on system change with an emphasis on collective impact and the interconnectedness of all systems. The committees are a reflection of those basic needs the community has deemed essential to the success of all residents. In addition to housing/homelessness, committees include energy efficiency, food and nutrition, kent county food policy council, economic and workforce development, transportation, and digital inclusion
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT/CEO Director/trustee, officer, 50.00 hrs/week | $262,243 | $0 | $38,603 | $300,846 |
| CHIEF IMPACT OFFICER Highest compensated employee, 50.00 hrs/week | $144,722 | $0 | $30,831 | $175,553 |
| CFO Officer, 50.00 hrs/week | $132,186 | $0 | $23,391 | $155,577 |
| CHIEF RESOURCE OFFICER Highest compensated employee, 50.00 hrs/week | $123,159 | $0 | $24,498 | $147,657 |
4 people received more than $100,000 in reportable compensation from Heart of West Michigan United Way (Part VII, line 2). Compensation of current officers, directors and key employees totaled $463K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b21 · 20 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 584
- Volunteers Part I, line 64,679
Private foundation grants it received
29 private foundations reported grants to Heart of West Michigan United Way totaling $1.7M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Heart of West Michigan United Way's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Heart of West Michigan United Way, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Heart of West Michigan United Way spent in FY2025, $84.75 went to programs. The full breakdown, from its IRS Form 990:
Embed on your site
Similar-sized charities in this cause
- VisionspringNew York, NY · revenue $13M · programs 75.0% · 2024
- Council on FoundationsWashington, DC · revenue $13M · programs 81.7% · 2024
- Community Foundation of West KyincPaducah, KY · revenue $13M · programs 94.0% · 2024
- Helvetas USAWashington, DC · revenue $13M · programs 95.2% · 2025
- United Way of Tucson and Southern ArizonaTucson, AZ · revenue $13M · programs 75.2% · FY2025
All philanthropy, voluntarism & grantmaking charities · Largest charities in Michigan
Questions people ask
How much of Heart of West Michigan United Way's spending goes to programs?
In the fiscal year ending June 30, 2025, Heart of West Michigan United Way reported that 84.7% of its $14.2 million in expenses went to program services, 6.3% to management and general and 8.9% to fundraising (Form 990, Part IX).
How much does Heart of West Michigan United Way pay its top executive?
The largest total compensation Heart of West Michigan United Way reported for one person in the fiscal year ending June 30, 2025 was $300,846, for the role of PRESIDENT/CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Heart of West Michigan United Way get its money?
Of $12.9 million in revenue in the fiscal year ending June 30, 2025, 80.1% came from contributions and grants (including 17.1% from government grants) and 10.6% from program service revenue (Form 990, Part VIII).
Is Heart of West Michigan United Way a registered charity?
The IRS lists EIN 38-1360923 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202533079349302938 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202423129349303587 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202323119349301807 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202233159349303973 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202113079349300536 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202023109349302167 · read the filing
All filings for EIN 38-1360923: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.