Goodwill Industries of Central Michigan's Heartland
Goodwill Industries of Central Michigan's Heartland reported $33.9 million in revenue and $30.7 million in expenses for calendar year 2025. Of every $100 it spent, $91.09 went to program services, $8.91 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 72.1% of the total. The highest compensation it reported for one person was $395,032 (PRESIDENT/CEO). 4 people received more than $100,000 in reportable compensation. Revenue rose 49% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $31MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $34MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 91.1% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 8.9% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 24.0% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.2% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 72.1% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $395,032 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.29% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 4 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 21.3 | 8.1 |
| Independent voting board members Part VI 1a–1b | 9 of 9 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseRetail sale of goods donated by the general public. Goodwill Industries of Central Michigan's heartland operated 13 retail stores throughout the Central Michigan area. The retail stores provide extensive hard skills and soft skills training for individuals to help them prepare for other employment opportunities, as well as provide employment for individuals with vocational and other barriers to competitive employment
Vocational services- workforce development. Goodwill Industries of Central Michigan's heartland works with governmental agencies and area businesses to provide training, job coaching, vocational, and other services assisting individuals with barriers to competitive employment to increase their job skills and obtain employment. See the description of our mission for a examples of specific programs
Contract services- Goodwill Industries of Central Michigan's heartland contracts with area businesses and manufacturers to generate basic light assembly and packaging services while providing manufacturing skills training and employment opportunities for individuals with barriers to competitive employment
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT/CEO Officer, 40.0 hrs/week | $366,348 | $0 | $28,684 | $395,032 |
| SR VP FINANCE/CFO Officer, 40.0 hrs/week | $177,302 | $0 | $15,751 | $193,053 |
| VP OF RETAIL OPERATIONS Highest compensated employee, 40.0 hrs/week | $161,210 | $0 | $25,700 | $186,910 |
| VP OF HUMAN RESOURCES Highest compensated employee, 40.0 hrs/week | $118,440 | $0 | $28,713 | $147,153 |
4 people received more than $100,000 in reportable compensation from Goodwill Industries of Central Michigan's Heartland (Part VII, line 2). Compensation of current officers, directors and key employees totaled $588K (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b9 · 9 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5981
- Volunteers Part I, line 6126
Private foundation grants it received
3 private foundations reported grants to Goodwill Industries of Central Michigan's Heartland totaling $830K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Goodwill Industries of Central Michigan's Heartland's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of Central Michigan's Heartland, you can publish a response that is linked from this page.
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Of every $100 Goodwill Industries of Central Michigan's Heartland spent in 2025, $91.09 went to programs. The full breakdown, from its IRS Form 990:
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Questions people ask
How much of Goodwill Industries of Central Michigan's Heartland's spending goes to programs?
In calendar year 2025, Goodwill Industries of Central Michigan's Heartland reported that 91.1% of its $30.7 million in expenses went to program services, 8.9% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Goodwill Industries of Central Michigan's Heartland pay its top executive?
The largest total compensation Goodwill Industries of Central Michigan's Heartland reported for one person in calendar year 2025 was $395,032, for the role of PRESIDENT/CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries of Central Michigan's Heartland get its money?
Of $33.9 million in revenue in calendar year 2025, 24.0% came from contributions and grants (including 0.2% from government grants) and 72.1% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries of Central Michigan's Heartland a registered charity?
The IRS lists EIN 38-1426892 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202641349349312174 · read the filing
- 2024: Form 990 for calendar year 2024, object 202521359349309202 · read the filing
- 2023: Form 990 for calendar year 2023, object 202401439349300540 · read the filing
- 2022: Form 990 for calendar year 2022, object 202321329349303332 · read the filing
- 2021: Form 990 for calendar year 2021, object 202231179349300513 · read the filing
- 2020: Form 990 for calendar year 2020, object 202111249349301971 · read the filing
- 2019: Form 990 for calendar year 2019, object 202001299349301045 · read the filing
All filings for EIN 38-1426892: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.