Goodwill Industries of Greater Grand Rapids
Goodwill Industries of Greater Grand Rapids reported $46.6 million in revenue and $45.3 million in expenses for calendar year 2025. Of every $100 it spent, $89.17 went to program services, $10.83 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 75.4% of the total. The highest compensation it reported for one person was $274,815 (PRESIDENT AND CEO). 8 people received more than $100,000 in reportable compensation. Revenue rose 28% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $45MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $47MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 89.2% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 10.8% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 23.0% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 1.5% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 75.4% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $274,815 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.61% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 8 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 6.2 | 8.1 |
| Independent voting board members Part VI 1a–1b | 12 of 12 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseDonated goods/retail operations: Goodwill Industries of Greater Grand rapids' donated goodwill/retail operations is a social enterprise consisting of 17 retail stores, an outlet center, and an aftermarket recycling center. These operations provide transitional paid work experiences for individuals while giving them opportunity to access programs and services including (but not limited to) work and life skills training, job skills training, connection to resources to address work barriers, and supportive services to reach their career goals. Employees at stores in the retail operations are…
Goodwill Industries of Greater Grand rapids' workforce development programs focus on helping people prepare for the workplace and provide skills training programs for high-demand positions such as certified nurse aide (cna) training. Goodwill served people from the community (in addition to our employees), helping them with services such as life skills building through our achieve program, resume writing and interview skills, resolving barriers to employment (e.g., transportation), career exploration, skills training, job placement assistance, and job retention support. Goodwill Industries of…
To solicit, collect, receive and administer funds and make expenditures exclusively to or for Goodwill Industries of Greater Grand rapids, inc
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT AND CEO Officer, 40.00 hrs/week | $259,262 | $0 | $15,553 | $274,815 |
| CHIEF OPERATING OFFICER Officer, 40.00 hrs/week | $239,095 | $0 | $10,560 | $249,655 |
| CHIEF TALENT DEV OFFICER Officer, 40.00 hrs/week | $145,688 | $0 | $10,680 | $156,368 |
| VP OF FINANCE Officer, 40.00 hrs/week | $140,684 | $0 | $6,928 | $147,612 |
| VP OF HUMAN RESOURCES Officer, 40.00 hrs/week | $140,684 | $0 | $6,928 | $147,612 |
| VP OF GRANDVILLE OPERATION Officer, 40.00 hrs/week | $125,118 | $0 | $8,878 | $133,996 |
| VP OF CAREER DEVELOPMENT Officer, 40.00 hrs/week | $125,379 | $0 | $4,709 | $130,088 |
| VP OF MARKETING Officer, 40.00 hrs/week | $121,403 | $0 | $4,461 | $125,864 |
8 people received more than $100,000 in reportable compensation from Goodwill Industries of Greater Grand Rapids (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.4M (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b12 · 12 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 51,278
- Volunteers Part I, line 6226
Private foundation grants it received
1 private foundation reported grants to Goodwill Industries of Greater Grand Rapids totaling $50 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Goodwill Industries of Greater Grand Rapids's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of Greater Grand Rapids, you can publish a response that is linked from this page.
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Of every $100 Goodwill Industries of Greater Grand Rapids spent in 2025, $89.17 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- ORC IndustriesLa Crosse, WI · revenue $46M · programs 86.1% · 2024
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- PathfinderJacksonville, AR · revenue $46M · programs 91.4% · FY2025
- Goodwill Industries of Middle GeorgiaMacon, GA · revenue $47M · programs 83.4% · 2024
- Abilities FirstWappingers Falls, NY · revenue $46M · programs 87.0% · 2024
Questions people ask
How much of Goodwill Industries of Greater Grand Rapids's spending goes to programs?
In calendar year 2025, Goodwill Industries of Greater Grand Rapids reported that 89.2% of its $45.3 million in expenses went to program services, 10.8% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Goodwill Industries of Greater Grand Rapids pay its top executive?
The largest total compensation Goodwill Industries of Greater Grand Rapids reported for one person in calendar year 2025 was $274,815, for the role of PRESIDENT AND CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries of Greater Grand Rapids get its money?
Of $46.6 million in revenue in calendar year 2025, 23.0% came from contributions and grants (including 1.5% from government grants) and 75.4% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries of Greater Grand Rapids a registered charity?
The IRS lists EIN 38-6113049 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202601279349302360 · read the filing · XML
- 2024: Form 990 for calendar year 2024, object 202521159349300222 · read the filing
- 2023: Form 990 for calendar year 2023, object 202411219349301876 · read the filing
- 2022: Form 990 for calendar year 2022, object 202321089349301042 · read the filing
- 2021: Form 990 for calendar year 2021, object 202231059349301318 · read the filing
- 2020: Form 990 for calendar year 2020, object 202121259349300812 · read the filing
- 2019: Form 990 for calendar year 2019, object 202031209349301033 · read the filing
All filings for EIN 38-6113049: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.