Goodwill Industries of Southeastern Wisconsin
Goodwill Industries of Southeastern Wisconsin reported $127.4 million in revenue and $112.8 million in expenses for calendar year 2025. Of every $100 it spent, $89.17 went to program services, $10.45 to management and general costs and $0.38 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 69.1% of the total. Government grants made up 8.3%. The highest compensation it reported for one person was $1,250,045 (PRESIDENT & CEO). 104 people received more than $100,000 in reportable compensation. Revenue rose 13% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $113MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $127MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 89.2% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 10.5% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.4% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.01 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 28.3% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 8.3% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 69.1% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $1,250,045 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.11% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 104 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 20.7 | 8.1 |
| Independent voting board members Part VI 1a–1b | 20 of 20 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseGoodwill great lakesgoodwill provides food service, logistics support, and administrative services to the united states navy at naval station great lakes in illinois. Goodwill great lakes provides work opportunities and skill development for individuals with significant disabilities through the abilityone program. Competitive wages and benefits, training, and an opportunity for career advancement are offered to the employees. In 2025, goodwill great lakes served more than 12.2 million meals to U.S. Navy sailors and recruits and goodwill great lakes employed nearly 1,193 people, including more…
Mission servicesgoodwill's mission services helps program participants build job and life skills through a broad range of services designed to meet the needs of individuals with barriers to employment. Programs and services provide job training and placement, career pathways and support systems that empower individuals to achieve independence and stability. During 2025, goodwill provided services to more than 17,162 individuals and placed people into over 2,451 employment opportunities in the community. (continued on schedule o)
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Officer, 40.00 hrs/week | $849,830 | $0 | $400,215 | $1,250,045 |
| CFO/ASSISTANT TREASURER Officer, 40.00 hrs/week | $525,572 | $0 | $252,298 | $777,870 |
| SVP GW GREAT LAKES Highest compensated employee, 40.00 hrs/week | $351,854 | $0 | $162,850 | $514,704 |
| CHIEF MISSION OFFICER Highest compensated employee, 40.00 hrs/week | $366,469 | $0 | $146,234 | $512,703 |
| VP STRATEGIC PLANNING COS Highest compensated employee, 40.00 hrs/week | $350,740 | $0 | $150,884 | $501,624 |
| VICE PRESIDENT FINANCE Highest compensated employee, 40.00 hrs/week | $292,700 | $0 | $153,865 | $446,565 |
| SR VICE PRESIDENT MARKETING Highest compensated employee, 40.00 hrs/week | $262,543 | $0 | $134,855 | $397,398 |
| FORMER ASSISTANT SECRETARY Former, 0.00 hrs/week | $170,000 | $0 | $0 | $170,000 |
104 people received more than $100,000 in reportable compensation from Goodwill Industries of Southeastern Wisconsin (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.9M (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b20 · 20 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 51,586
- Volunteers Part I, line 6175
Largest outside contractors
2025 · Form 990, Part VII, Section B · businesses only| GREAT LAKES RESOURCES INC Temp staffing agency | $19,580,970 |
| SHIELDS FACILITIES MAINTENANCE LLC Mechanical contracting services | $1,124,290 |
| ECOLAB INC Industrial supplies | $753,522 |
| FIRST STUDENT INC Transportation & bus service | $582,000 |
Individuals listed as contractors are left out. 38 contractors were paid more than $100,000 in all.
Private foundation grants it received
4 private foundations reported grants to Goodwill Industries of Southeastern Wisconsin totaling $13,128 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Goodwill Industries of Southeastern Wisconsin's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of Southeastern Wisconsin, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Goodwill Industries of Southeastern Wisconsin spent in 2025, $89.17 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- DTCareMoon Township, PA · revenue $127M · programs 55.4% · 2024
- Goodwill Industries of Middle TnNashville, TN · revenue $128M · programs 88.9% · 2025
- Cw ResourcesNew Britain, CT · revenue $126M · programs 91.7% · FY2025
- Goodwill Industries of KentuckyLouisville, KY · revenue $146M · programs 87.9% · 2025
- Center for Employment OpportunitiesNew York, NY · revenue $116M · programs 88.1% · FY2025
Questions people ask
How much of Goodwill Industries of Southeastern Wisconsin's spending goes to programs?
In calendar year 2025, Goodwill Industries of Southeastern Wisconsin reported that 89.2% of its $112.8 million in expenses went to program services, 10.5% to management and general and 0.4% to fundraising (Form 990, Part IX).
How much does Goodwill Industries of Southeastern Wisconsin pay its top executive?
The largest total compensation Goodwill Industries of Southeastern Wisconsin reported for one person in calendar year 2025 was $1,250,045, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries of Southeastern Wisconsin get its money?
Of $127.4 million in revenue in calendar year 2025, 28.3% came from contributions and grants (including 8.3% from government grants) and 69.1% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries of Southeastern Wisconsin a registered charity?
The IRS lists EIN 39-0808491 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202631769349300603 · read the filing · XML
- 2024: Form 990 for calendar year 2024, object 202521749349300977 · read the filing
- 2023: Form 990 for calendar year 2023, object 202441719349300004 · read the filing
- 2022: Form 990 for calendar year 2022, object 202322409349301567 · read the filing
- 2021: Form 990 for calendar year 2021, object 202231609349301363 · read the filing
- 2020: Form 990 for calendar year 2020, object 202101629349300720 · read the filing
- 2019: Form 990 for calendar year 2019, object 202031639349300903 · read the filing
All filings for EIN 39-0808491: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.