Goodwill Industries of North Central Wisconsin
Goodwill Industries of North Central Wisconsin reported $108.7 million in revenue and $99.9 million in expenses for calendar year 2025. Of every $100 it spent, $95.80 went to program services, $4.05 to management and general costs and $0.15 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 55.2% of the total. The highest compensation it reported for one person was $414,221 (PRESIDENT & CEO). 20 people received more than $100,000 in reportable compensation. Revenue rose 10% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $100MFor context, the median across 3,614 covered human services charities: $88.27 programs, $11.52 management, $0.21 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $109MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 95.8% | 87.2% |
| Management & general Part IX 25(C) ÷ 25(A) | 4.0% | 11.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.2% | 0.2% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.02 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 40.0% | 20.6% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 2.8% | 2.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 55.2% | 70.8% |
| Highest reported compensation Part VII-A, columns D–F | $414,221 | $274,992 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.41% | 1.18% |
| People paid over $100,000 Part VII, line 2 | 20 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 13.9 | 6.9 |
| Independent voting board members Part VI 1a–1b | 17 of 18 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseSkill building programsgoodwill ncw tailor plans of care and targeted training to increase job readiness and grow skills that lead to sustained employment and improved financial stability.in 2025, 5,400 individuals, 69% of whom have a barrier, were served by programs that help individuals with barriers develop skills and obtain competitive employment opportunities throughout over 170 companies and organizations in our communities. Goodwill ncw assists in career exploration, resume creation, employment skills training, soft and digital skills development, and job retention
Financial programsgoodwill ncw provides a variety of financial services for our communities, ranging from budget planning and first-time home buyer classes to debt repayment and bankruptcy education. 472 individuals were served in these programs in 2025
Community assistancethese programs provide emergency assistance on a referral basis to local agencies and schools allowing those agencies to immediately help clients as they work toward a path to financial stability. In 2025, goodwill ncw served nearly 30,200 people through employment services and community service programs and provided more than $427,000 in basic needs assistance
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Director/trustee, officer, 38.00 hrs/week | $393,809 | $0 | $20,412 | $414,221 |
| CFO Officer, 38.00 hrs/week | $263,478 | $0 | $17,762 | $281,240 |
| CHIEF ADMINISTRATION OFFICER Highest compensated employee, 40.00 hrs/week | $246,818 | $0 | $27,675 | $274,493 |
| DIRECTOR OF FACILITIES AND PLANNING Highest compensated employee, 40.00 hrs/week | $157,776 | $0 | $40,804 | $198,580 |
| CHIEF OPERATING OFFICER Highest compensated employee, 40.00 hrs/week | $196,773 | $0 | $126 | $196,899 |
| DIRECTOR OF RETAIL OPERATIONS (THRU 10/25) Highest compensated employee, 40.00 hrs/week | $170,902 | $0 | $9,524 | $180,426 |
| VP - FINANCE Highest compensated employee, 40.00 hrs/week | $160,795 | $0 | $10,342 | $171,137 |
20 people received more than $100,000 in reportable compensation from Goodwill Industries of North Central Wisconsin (Part VII, line 2). Compensation of current officers, directors and key employees totaled $661K (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b18 · 17 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 52,076
- Volunteers Part I, line 6741
Largest outside contractors
2025 · Form 990, Part VII, Section B · businesses only| WASTE MANAGEMENT OF WISCONSIN Waste services | $1,151,675 |
| FEDERAL EXPRESS CORPORATION Postage and shipping | $873,524 |
| PAYCOM PAYROLL LLC Payroll service processor | $613,745 |
| J B HUNT TRANSPORT Shipping | $463,539 |
| MONAIRE Hvac work | $403,831 |
Individuals listed as contractors are left out. 20 contractors were paid more than $100,000 in all.
Correct a figure or respond
Every number above is copied from Goodwill Industries of North Central Wisconsin's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of North Central Wisconsin, you can publish a response that is linked from this page.
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Of every $100 Goodwill Industries of North Central Wisconsin spent in 2025, $95.80 went to programs. The full breakdown, from its IRS Form 990:
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All human services charities · Largest charities in Wisconsin
Questions people ask
How much of Goodwill Industries of North Central Wisconsin's spending goes to programs?
In calendar year 2025, Goodwill Industries of North Central Wisconsin reported that 95.8% of its $99.9 million in expenses went to program services, 4.0% to management and general and 0.2% to fundraising (Form 990, Part IX).
How much does Goodwill Industries of North Central Wisconsin pay its top executive?
The largest total compensation Goodwill Industries of North Central Wisconsin reported for one person in calendar year 2025 was $414,221, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries of North Central Wisconsin get its money?
Of $108.7 million in revenue in calendar year 2025, 40.0% came from contributions and grants (including 2.8% from government grants) and 55.2% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries of North Central Wisconsin a registered charity?
The IRS lists EIN 39-1144913 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202602479349300005 · read the filing
- 2024: Form 990 for calendar year 2024, object 202532269349302518 · read the filing
- 2023: Form 990 for calendar year 2023, object 202402259349300435 · read the filing
- 2022: Form 990 for calendar year 2022, object 202312909349301226 · read the filing
- 2021: Form 990 for calendar year 2021, object 202212559349300636 · read the filing
- 2020: Form 990 for calendar year 2020, object 202142849349300439 · read the filing
- 2019: Form 990 for calendar year 2019, object 202042869349300749 · read the filing
All filings for EIN 39-1144913: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.