Goodwill Industries of South Central Wisconsin
Goodwill Industries of South Central Wisconsin reported $42.5 million in revenue and $42.2 million in expenses for calendar year 2024. Of every $100 it spent, $91.18 went to program services, $8.80 to management and general costs and $0.02 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 64.8% of the total. The highest compensation it reported for one person was $298,731 (PRESIDENT & CEO). 6 people received more than $100,000 in reportable compensation. Revenue rose 14% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $42MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $42MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 91.2% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 8.8% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 34.4% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 2.2% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 64.8% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $298,731 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.71% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 6 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 4.2 | 8.1 |
| Independent voting board members Part VI 1a–1b | 10 of 10 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseDonated goods retail program services: goodwill's retail operations collect donations of used clothing and household items and sell them through a network of 15 stores and attended donation centers. Donated goods retail program services: excess and unsalable donated item are sold through salvage and recycling channels. Unique items, jewelry, and books are often sold through e-commerce channels. The retail operations also accepts and sells donated automobiles, using a third party only vehicle auction service. Retail operations support goodwill's mission by providing employment and training for…
Workforce development programs: Goodwill of South Central wisconsin provides numerous programs and services to help remove barriers to housing and employment for individuals so that they can live, work and thrive in our local community. Workforce development programs include supported employment, job skills training and volunteer income tax assistance (vita).supported employment and jobs skills training: adults with barriers to employment build confidence, skills, and independence through meaningful jobs, with job coaches providing one-on-one support to 76 program participants at no cost to…
Stable housingadults with chronic mental illness receive 24/7/365 support at our group homes while learning skills to live independently. During 2024, our group homes seved 36 residents providing 3,364 safe nights supportive housing.stable housing: additionally, we support 77 apartment units with on-site property supervisors offering affordable subsidized housing to low-income adults, retirees and community members with mental illness
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Officer, 40.00 hrs/week | $273,754 | $0 | $24,977 | $298,731 |
| HUMAN RESOURCES DIRECTOR Highest compensated employee, 40.00 hrs/week | $141,392 | $0 | $30,500 | $171,892 |
| DIRECTOR OF OPERATIONS Highest compensated employee, 40.00 hrs/week | $148,539 | $0 | $14,722 | $163,261 |
| CHIEF FINANCIAL OFFICER Officer, 40.00 hrs/week | $131,082 | $0 | $9,007 | $140,089 |
| VP OF OPERATIONS (THRU 07/24) Highest compensated employee, 40.00 hrs/week | $121,146 | $0 | $7,860 | $129,006 |
| DIR OF REAL ESTATE AND SUSTAINABILITY (THRU 12/24) Highest compensated employee, 40.00 hrs/week | $100,862 | $0 | $272 | $101,134 |
6 people received more than $100,000 in reportable compensation from Goodwill Industries of South Central Wisconsin (Part VII, line 2). Compensation of current officers, directors and key employees totaled $439K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b10 · 10 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aNo
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5936
- Volunteers Part I, line 663
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| OTT DEVELOPMENT LLC General contractor | $3,531,934 |
| CLIFTONLARSONALLEN LLP Accounting services | $1,448,716 |
| APPLIED TECH SOLUTIONS LLC Information systems management | $432,731 |
| WORLDPLAY LLC Merchant payment solutions | $309,056 |
| GOODWILL INDUSTRIES INTERNATIONAL INC Organization support | $173,674 |
Individuals listed as contractors are left out. 9 contractors were paid more than $100,000 in all.
Private foundation grants it received
3 private foundations reported grants to Goodwill Industries of South Central Wisconsin totaling $9,563 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Goodwill Industries of South Central Wisconsin's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of South Central Wisconsin, you can publish a response that is linked from this page.
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Of every $100 Goodwill Industries of South Central Wisconsin spent in 2024, $91.18 went to programs. The full breakdown, from its IRS Form 990:
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Questions people ask
How much of Goodwill Industries of South Central Wisconsin's spending goes to programs?
In calendar year 2024, Goodwill Industries of South Central Wisconsin reported that 91.2% of its $42.2 million in expenses went to program services, 8.8% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Goodwill Industries of South Central Wisconsin pay its top executive?
The largest total compensation Goodwill Industries of South Central Wisconsin reported for one person in calendar year 2024 was $298,731, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries of South Central Wisconsin get its money?
Of $42.5 million in revenue in calendar year 2024, 34.4% came from contributions and grants (including 2.2% from government grants) and 64.8% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries of South Central Wisconsin a registered charity?
The IRS lists EIN 39-1147571 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202523089349302072 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202413179349305331 · read the filing
- 2022: Form 990 for calendar year 2022, object 202312629349300516 · read the filing
- 2021: Form 990 for calendar year 2021, object 202203189349311320 · read the filing
- 2020: Form 990 for calendar year 2020, object 202123129349302587 · read the filing
- 2019: Form 990 for calendar year 2019, object 202023159349303162 · read the filing
All filings for EIN 39-1147571: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.