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Whitetails Unlimited

Sturgeon Bay, WI · EIN 39-1415070 · 501(c)(3) · Publicly supported organization (509(a)(2))
Latest filing: Form 990 for the fiscal year ending June 30, 2025 (tax year 2024) · View the filing · Correct or respond

Whitetails Unlimited reported $14.3 million in revenue and $12.8 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $83.61 went to program services, $12.89 to management and general costs and $3.50 to fundraising. Its largest source of revenue was contributions and grants: 34.4% of the total. The highest compensation it reported for one person was $207,422 (EXECUTIVE DIRECTOR). 14 people received more than $100,000 in reportable compensation. Revenue rose 103% between FY2020 and FY2025. Source: Form 990, FY2025.

Where $100 of spending went

The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $13M

For context, the median across 371 covered environment charities: $85.82 programs, $10.80 management, $3.38 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $14M

The 990 scorecard · same measures for every charity, no grades

FY2025 filing. Median across 371 covered charities in this category, from their latest filings.
MeasureFY2025Median
Program services
Part IX 25(B) ÷ 25(A)
83.6%83.6%
Management & general
Part IX 25(C) ÷ 25(A)
12.9%10.5%
Fundraising
Part IX 25(D) ÷ 25(A)
3.5%3.3%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.09$0.03
Contributions & grants share of revenue
Part VIII 1h ÷ 12
34.4%87.6%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%4.8%
Program service revenue share
Part VIII 2g ÷ 12
4.5%3.2%
Highest reported compensation
Part VII-A, columns D–F
$207,422$293,532
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
1.63%1.74%
People paid over $100,000
Part VII, line 2
147
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
18.118.8
Independent voting board members
Part VI 1a–1b
0 of 3100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

FY2025 · Form 990, Part III · the three largest programs by expense
$1.9M expenses · 18.1% of program spending · grants $419K · revenue $84,885

Deer program education is a top priority for Whitetails Unlimited, and our deer (developing educational & environmental resources) program consists of organizational initiatives and activities that facilitate the introduction of youth and their families to the great outdoors. This includes events, activities, and educational elements that expose participants to conservation, fishing, hunting, shooting, wildlife management, and environmental education. As an advocate of hunter safety, Whitetails Unlimited is in the forefront of providing support to hunter education and shooting instructors

$4.5M expenses · 42.3% of program spending · grants $1.2M · revenue $199K

Preserving the hunting tradition program Whitetails Unlimited supports hunter rights and the second amendment. Hunting is a wholesome family activity that provides outdoor recreation and healthy food for millions of people. Major initiatives of Whitetails Unlimited focus on hunter recruitment, retention, and reactivation (r3), increasing hunting opportunities and providing outdoor experiences to youth, women, veterans, and those with a physical disability

$2.9M expenses · 27.4% of program spending · grants $1.1M · revenue $129K

Staying on target programas an advocate for the preservation of the shooting sports, Whitetails Unlimited is helping build the next generation of shooting sports enthusiasts by supporting public archery and firearm ranges. Major emphasis is placed on Whitetails Unlimited shooting sports activities including kids on target, and our shooting team initiative. These initiatives provide youth with an introduction to archery and firearm fundamentals to help nurture a lifelong interest in the shooting sports, and ultimately, hunting

$1.3M all other programs (line 4d)

Highest reported compensation

FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
EXECUTIVE DIRECTOR
Officer, 45.00 hrs/week
$204,946$0$2,476$207,422
FIELD DIRECTOR
Highest compensated employee, 45.00 hrs/week
$173,308$0$4,396$177,704
FIELD DIRECTOR
Highest compensated employee, 45.00 hrs/week
$165,762$0$3,721$169,483
VP FINANCE & TREASURER
Officer, 45.00 hrs/week
$139,491$0$2,132$141,623
FIELD DIRECTOR
Highest compensated employee, 45.00 hrs/week
$136,342$0$3,292$139,634
VP - FIELD OPERATIONS / EXECUTIVE VP
Officer, 45.00 hrs/week
$132,963$0$1,225$134,188
FIELD DIRECTOR
Highest compensated employee, 45.00 hrs/week
$127,460$0$2,977$130,437
FIELD DIRECTOR
Highest compensated employee, 45.00 hrs/week
$126,535$0$2,738$129,273

14 people received more than $100,000 in reportable compensation from Whitetails Unlimited (Part VII, line 2). Compensation of current officers, directors and key employees totaled $871K (Part IX, line 5).

6 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$5.0M$10M$15M$20MFY2020FY2021FY2022FY2023FY2024FY2025$14M$13M
FilingRevenueExpensesProgramsNet assetsTop pay
FY2025 ⓘ$14M$13M83.6%$19M$207,422
FY2024 ⓘ$13M$12M83.3%$18M$209,395
FY2023 ⓘ$13M$11M84.8%$15M$224,393
FY2022 ⓘ$13M$10M83.8%$14M$176,128
FY2021 ⓘ$8.4M$6.3M86.1%$11M$128,296
FY2020 ⓘ$7.1M$7.3M90.1%$10.0M$196,197

Governance answers, as filed

FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b3 · 0 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2Yes
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 548
  • Volunteers Part I, line 63,000

Largest outside contractors

FY2025 · Form 990, Part VII, Section B · businesses only
CLIFTONLARSONALLEN LLP
Tax/audit/computer tech
$172,827
2B OUTDOORS INC
Field director
$141,452

Individuals listed as contractors are left out. 2 contractors were paid more than $100,000 in all.

Correct a figure or respond

Every number above is copied from Whitetails Unlimited's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Whitetails Unlimited, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All environment charities · Largest charities in Wisconsin

Questions people ask

How much of Whitetails Unlimited's spending goes to programs?

In the fiscal year ending June 30, 2025, Whitetails Unlimited reported that 83.6% of its $12.8 million in expenses went to program services, 12.9% to management and general and 3.5% to fundraising (Form 990, Part IX).

How much does Whitetails Unlimited pay its top executive?

The largest total compensation Whitetails Unlimited reported for one person in the fiscal year ending June 30, 2025 was $207,422, for the role of EXECUTIVE DIRECTOR (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Whitetails Unlimited get its money?

Of $14.3 million in revenue in the fiscal year ending June 30, 2025, 34.4% came from contributions and grants and 4.5% from program service revenue (Form 990, Part VIII).

Is Whitetails Unlimited a registered charity?

The IRS lists EIN 39-1415070 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202533019349302423 · read the filing · XML
  • FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202433179349306508 · read the filing
  • FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202333179349308283 · read the filing
  • FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202203159349303040 · read the filing
  • FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202133199349309193 · read the filing
  • FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202003189349311450 · read the filing

All filings for EIN 39-1415070: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.