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Santa Fe Communications

Also known as Heart of the Nation

Milwaukee, WI · EIN 39-1420941 · 501(c)(3) · Publicly supported organization (170(b)(1)(A)(vi))
Latest filing: Form 990 for calendar year 2025 (tax year 2025) · View the filing · Correct or respond

Santa Fe Communications reported $19.2 million in revenue and $6.4 million in expenses for calendar year 2025. Of every $100 it spent, $80.08 went to program services, $8.60 to management and general costs and $11.32 to fundraising. Its largest source of revenue was contributions and grants: 86.0% of the total. The highest compensation it reported for one person was $225,202 (EXEC. DIRECT). 1 person received more than $100,000 in reportable compensation. Revenue rose 458% between 2019 and 2025. Source: Form 990, 2025.

Where $100 of spending went

Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $6.4M

For context, the median across 2,433 covered unclassified charities: $88.27 programs, $11.68 management, $0.05 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2025 · Form 990, Part VIII · total revenue $19M

The 990 scorecard · same measures for every charity, no grades

2025 filing. Median across 2,433 covered charities in this category, from their latest filings.
Measure2025Median
Program services
Part IX 25(B) ÷ 25(A)
80.1%86.7%
Management & general
Part IX 25(C) ÷ 25(A)
8.6%11.5%
Fundraising
Part IX 25(D) ÷ 25(A)
11.3%0.0%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.04$0.01
Contributions & grants share of revenue
Part VIII 1h ÷ 12
86.0%29.9%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%3.8%
Program service revenue share
Part VIII 2g ÷ 12
0.0%58.9%
Highest reported compensation
Part VII-A, columns D–F
$225,202$301,601
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
3.49%1.38%
People paid over $100,000
Part VII, line 2
16
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
133.16.8
Independent voting board members
Part VI 1a–1b
6 of 6100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2025 · Form 990, Part III · the three largest programs by expense
$3.5M expenses · 67.1% of program spending

The sunday tv mass--by producing and televising sunday catholic mass, the organization serves a growing number of viewers nationwide who are homebound, in healthcare settings, in prison, or who are unable to attend a liturgy at church for other reasons. Through its facebook page, youtube channel, and website, the organization also provides video of the sunday tv masses and weekday liturgies for holy days in the catholic church

$1.2M expenses · 23.2% of program spending

Publishing and website--the organization publishes a large-print prayer & worship guide, a monthly newsletter (print and online), prayer cards and pamphlets, and an annual newsletter for participants in production of the tv mass. Publications are provided free to recipients. The organization's website features a nationwide time and channel guide for the tv mass, interactive prayer, rosary videos, and announcements

$464K expenses · 9.0% of program spending

Mass production--hundreds of volunteers participate annually in production of the tv mass, including choirs, musical accompanists, lectors, and acolytes. Produced in high-definition, multiple cameras are used to immerse tv mass viewers in the beauty and traditions of the catholic liturgy

$36,594 all other programs (line 4d)

Highest reported compensation

2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
EXEC. DIRECT
Director/trustee, officer, 40.00 hrs/week
$171,419$0$53,783$225,202

1 people received more than $100,000 in reportable compensation from Santa Fe Communications (Part VII, line 2). Compensation of current officers, directors and key employees totaled $177K (Part IX, line 5).

7 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$5.0M$10M$15M$20M2019202020212022202320242025$19M$6.4M
FilingRevenueExpensesProgramsNet assetsTop pay
2025 ⓘ$19M$6.4M80.1%$71M$225,202
2024 (amended) ⓘ$18M$6.2M80.6%$54M$215,811
2023 ⓘ$17M$6.3M79.5%$40M$191,065
2022 ⓘ$16M$5.9M79.1%$26M$168,092
2021 ⓘ$16M$5.4M80.5%$18M$160,574
2020 ⓘ$9.9M$4.2M82.7%$6.6M$148,356
2019 ⓘ$3.4M$3.5M85.7%$917K$148,362

Governance answers, as filed

2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b6 · 6 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 516
  • Volunteers Part I, line 6265

Private foundation grants it received

2 private foundations reported grants to Santa Fe Communications totaling $61 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from Santa Fe Communications's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Santa Fe Communications, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All unclassified charities · Largest charities in Wisconsin

Questions people ask

How much of Santa Fe Communications's spending goes to programs?

In calendar year 2025, Santa Fe Communications reported that 80.1% of its $6.4 million in expenses went to program services, 8.6% to management and general and 11.3% to fundraising (Form 990, Part IX).

How much does Santa Fe Communications pay its top executive?

The largest total compensation Santa Fe Communications reported for one person in calendar year 2025 was $225,202, for the role of EXEC. DIRECT (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Santa Fe Communications get its money?

Of $19.2 million in revenue in calendar year 2025, 86.0% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).

Is Santa Fe Communications a registered charity?

The IRS lists EIN 39-1420941 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2025: Form 990 for calendar year 2025, object 202621779349300317 · read the filing · XML
  • 2024: Form 990 for calendar year 2024 (amended), object 202531849349300538 · read the filing
  • 2023: Form 990 for calendar year 2023, object 202401859349301235 · read the filing
  • 2022: Form 990 for calendar year 2022, object 202342279349303324 · read the filing
  • 2021: Form 990 for calendar year 2021, object 202201899349300425 · read the filing
  • 2020: Form 990 for calendar year 2020, object 202121889349301042 · read the filing
  • 2019: Form 990 for calendar year 2019, object 202021829349301857 · read the filing

All filings for EIN 39-1420941: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.