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Gold Cross Ambulance Service

Menasha, WI · EIN 39-1702433 · 501(c)(3) · Publicly supported organization (509(a)(2))
Latest filing: Form 990 for calendar year 2025 (tax year 2025) · View the filing · Correct or respond

Gold Cross Ambulance Service reported $21.5 million in revenue and $20.0 million in expenses for calendar year 2025. Of every $100 it spent, $91.26 went to program services, $8.74 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 95.1% of the total. The highest compensation it reported for one person was $220,735 (EXECUTIVE DIRECTOR). 2 people received more than $100,000 in reportable compensation. Revenue rose 81% between 2019 and 2025. Source: Form 990, 2025.

Where $100 of spending went

Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $20M

For context, the median across 5,634 covered health care charities: $86.19 programs, $13.81 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2025 · Form 990, Part VIII · total revenue $21M

The 990 scorecard · same measures for every charity, no grades

2025 filing. Median across 5,634 covered charities in this category, from their latest filings.
Measure2025Median
Program services
Part IX 25(B) ÷ 25(A)
91.3%85.6%
Management & general
Part IX 25(C) ÷ 25(A)
8.7%13.7%
Fundraising
Part IX 25(D) ÷ 25(A)
0.0%0.0%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.00$0.00
Contributions & grants share of revenue
Part VIII 1h ÷ 12
4.0%1.3%
Government grants share of revenue
Part VIII 1e ÷ 12
3.9%0.1%
Program service revenue share
Part VIII 2g ÷ 12
95.1%93.7%
Highest reported compensation
Part VII-A, columns D–F
$220,735$975,831
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
1.11%1.34%
People paid over $100,000
Part VII, line 2
227
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
11.86.6
Independent voting board members
Part VI 1a–1b
8 of 888.9%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2025 · Form 990, Part III · the three largest programs by expense
$18M expenses · 100.0% of program spending · grants $3,599 · revenue $20M

Gold Cross Ambulance Service inc. Provides emergency 911 and non-emergency ambulance services from multiple locations throughout the greater fox valley and waupaca areas in northeastern wisconsin, and has contracted with the city of brillion and n.e.w. Para-medic rescue, inc. (representing the village of pulaski and the surrounding towns of angelica, chase, lessor, maple grove, and pittsfield) to provide ambulance services to those areas. The organization also provides ambulance services at various local events, improves emergency care within the public sector through education, training, and…

Highest reported compensation

2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
EXECUTIVE DIRECTOR
Officer, 40.00 hrs/week
$209,874$0$10,861$220,735
ADMINISTRATIVE DIRECTOR
Officer, 40.00 hrs/week
$168,165$0$5,345$173,510

2 people received more than $100,000 in reportable compensation from Gold Cross Ambulance Service (Part VII, line 2). Compensation of current officers, directors and key employees totaled $394K (Part IX, line 5).

7 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$10M$20M$30M$40M2019202020212022202320242025$21M$20M
FilingRevenueExpensesProgramsNet assetsTop pay
2025 ⓘ$21M$20M91.3%$20M$220,735
2024 ⓘ$20M$17M90.6%$18M$193,288
2023 ⓘ$17M$15M90.8%$15M$216,869
2022 ⓘ$15M$14M91.3%$14M$193,299
2021 ⓘ$15M$12M91.0%$13M$179,484
2020 ⓘ$12M$11M88.7%$10M$180,072
2019 ⓘ$12M$11M89.0%$8.7M$165,430

Governance answers, as filed

2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b8 · 8 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aNo
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 5244
  • Volunteers Part I, line 68

Correct a figure or respond

Every number above is copied from Gold Cross Ambulance Service's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Gold Cross Ambulance Service, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All health care charities · Largest charities in Wisconsin

Questions people ask

How much of Gold Cross Ambulance Service's spending goes to programs?

In calendar year 2025, Gold Cross Ambulance Service reported that 91.3% of its $20.0 million in expenses went to program services, 8.7% to management and general and 0.0% to fundraising (Form 990, Part IX).

How much does Gold Cross Ambulance Service pay its top executive?

The largest total compensation Gold Cross Ambulance Service reported for one person in calendar year 2025 was $220,735, for the role of EXECUTIVE DIRECTOR (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Gold Cross Ambulance Service get its money?

Of $21.5 million in revenue in calendar year 2025, 4.0% came from contributions and grants (including 3.9% from government grants) and 95.1% from program service revenue (Form 990, Part VIII).

Is Gold Cross Ambulance Service a registered charity?

The IRS lists EIN 39-1702433 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2025: Form 990 for calendar year 2025, object 202621259349301742 · read the filing · XML
  • 2024: Form 990 for calendar year 2024, object 202541129349301619 · read the filing
  • 2023: Form 990 for calendar year 2023, object 202410969349300836 · read the filing
  • 2022: Form 990 for calendar year 2022, object 202320559349300007 · read the filing
  • 2021: Form 990 for calendar year 2021, object 202201409349300115 · read the filing
  • 2020: Form 990 for calendar year 2020, object 202101209349300020 · read the filing
  • 2019: Form 990 for calendar year 2019, object 202001489349300640 · read the filing

All filings for EIN 39-1702433: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.