Goodwill Retail Services
Goodwill Retail Services reported $224.6 million in revenue and $227.7 million in expenses for calendar year 2025. Of every $100 it spent, $10.74 went to program services, $89.26 to management and general costs and $0.00 to fundraising. Its largest source of revenue was contributions and grants: 74.6% of the total. The highest compensation it reported for one person was $1,250,045 (PRESIDENT & CEO). 22 people received more than $100,000 in reportable compensation. Revenue rose 31% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $228MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $225MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 10.7% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 89.3% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 74.6% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $1,250,045 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.55% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 22 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 2.1 | 8.1 |
| Independent voting board members Part VI 1a–1b | 4 of 4 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseGoodwill Retail Services, inc. ("Goodwill Retail") provides a source of income to promote the charitable mission of its parent corporation, goodwill industries of southeastern wisconsin, inc., including that organization's numerous programs for providing training, employment, and supportive services for individuals with disabilities or disadvantages. Goodwill Retail operated 76 stores and donation centers during 2025, providing employment opportunities and revenue to further goodwill's mission. Goodwill Retail provides work opportunities for local residents, many of whom have barriers to…
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Officer, 8.00 hrs/week | $0 | $849,830 | $400,215 | $1,250,045 |
| ASST. TREASURER Officer, 8.00 hrs/week | $0 | $525,572 | $252,298 | $777,870 |
| CHIEF RETAIL OFFICER Key employee, 40.00 hrs/week | $423,679 | $0 | $232,844 | $656,523 |
| VICE PRESIDENT Highest compensated employee, 40.00 hrs/week | $316,596 | $0 | $162,133 | $478,729 |
| VICE PRESIDENT Highest compensated employee, 40.00 hrs/week | $290,517 | $0 | $138,011 | $428,528 |
| VICE PRESIDENT Highest compensated employee, 40.00 hrs/week | $285,850 | $0 | $132,961 | $418,811 |
| DIRECTOR INVENTORY Highest compensated employee, 40.00 hrs/week | $178,622 | $0 | $144,855 | $323,477 |
| DIRECTOR STORES Highest compensated employee, 40.00 hrs/week | $167,770 | $0 | $72,343 | $240,113 |
22 people received more than $100,000 in reportable compensation from Goodwill Retail Services (Part VII, line 2). Compensation of current officers, directors and key employees totaled $642K (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b4 · 4 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aNo
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 56,999
- Volunteers Part I, line 64
Largest outside contractors
2025 · Form 990, Part VII, Section B · businesses only| OTT DEVELOPMENT LLC Construction services | $4,626,059 |
| RYDER TRANSPORTATION SOLUTIONS LLC Trucking services | $1,468,674 |
| ONE STOP MAILING (DBA OSM WORLDWIDE) Shipping services | $1,155,932 |
| FEDERAL EXPRESS CORP Shipping for ecommerce | $1,081,737 |
Individuals listed as contractors are left out. 44 contractors were paid more than $100,000 in all.
Correct a figure or respond
Every number above is copied from Goodwill Retail Services's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Retail Services, you can publish a response that is linked from this page.
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Of every $100 Goodwill Retail Services spent in 2025, $10.74 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Goodwill Legacy GroupIndianapolis, IN · revenue $207M · programs 89.1% · FY2025
- Goodwill Industries of HoustonHouston, TX · revenue $225M · programs 93.8% · 2024
- Mexican American Opportunity FoundationMontebello, CA · revenue $207M · programs 94.3% · FY2025
- Goodwill Industries of the Columbia WillamettePortland, OR · revenue $228M · programs 93.9% · 2025
- Goodwill Industries of Central TexasAustin, TX · revenue $206M · programs 90.0% · 2024
Questions people ask
How much of Goodwill Retail Services's spending goes to programs?
In calendar year 2025, Goodwill Retail Services reported that 10.7% of its $227.7 million in expenses went to program services, 89.3% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Goodwill Retail Services pay its top executive?
The largest total compensation Goodwill Retail Services reported for one person in calendar year 2025 was $1,250,045, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Retail Services get its money?
Of $224.6 million in revenue in calendar year 2025, 74.6% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).
Is Goodwill Retail Services a registered charity?
The IRS lists EIN 39-2040239 as a 501(c)(3) organization (supporting organization (509(a)(3))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202631769349300103 · read the filing · XML
- 2024: Form 990 for calendar year 2024, object 202501749349300975 · read the filing
- 2023: Form 990 for calendar year 2023, object 202421719349300702 · read the filing
- 2022: Form 990 for calendar year 2022, object 202302409349301385 · read the filing
- 2021: Form 990 for calendar year 2021, object 202231609349300548 · read the filing
- 2020: Form 990 for calendar year 2020, object 202131629349300228 · read the filing
- 2019: Form 990 for calendar year 2019, object 202001639349300115 · read the filing
All filings for EIN 39-2040239: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.