Goodwill Industries of the Heartland
Goodwill Industries of the Heartland reported $39.5 million in revenue and $39.1 million in expenses for calendar year 2024. Of every $100 it spent, $86.30 went to program services, $13.62 to management and general costs and $0.08 to fundraising. Its largest source of revenue was contributions and grants: 85.9% of the total. The highest compensation it reported for one person was $392,321 (PRESIDENT & CEO). 8 people received more than $100,000 in reportable compensation. Revenue rose 13% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $39MFor context, the median across 2,433 covered unclassified charities: $88.27 programs, $11.68 management, $0.05 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $39MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 86.3% | 86.7% |
| Management & general Part IX 25(C) ÷ 25(A) | 13.6% | 11.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.1% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.01 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 85.9% | 29.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 1.3% | 3.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 12.0% | 58.9% |
| Highest reported compensation Part VII-A, columns D–F | $392,321 | $301,601 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.00% | 1.38% |
| People paid over $100,000 Part VII, line 2 | 8 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 12.1 | 6.8 |
| Independent voting board members Part VI 1a–1b | 16 of 16 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseGoodwill's donated goods and retail program supports the mission with the sale of gently used donations. The program provides work skills development and job placement to individuals with disabilities and other challenges to employment. In 2024, 124 persons with disabilities and other challenges to employment worked in the donated goods and retail program
Goodwill's client training and development program provides life skills, work skills training, counseling, vocational evaluation, job placement opportunities, post-employment support and assistance to people who experience barriers to independence. In 2024, we assisted 355 people to obtain jobs with an average wage of $16.82 an hour. Goodwill provided intensive services to 1,458 individuals. An additional 1,895 individuals utilized goodwill's basic services. In 2024, goodwill provided 13,451 clothing vouchers
Goodwill's contract program supports the mission with revenue from a variety of individualized contract sites. The contract program provides vocational training, work skills development and job placement to individuals with disabilities and other challenges to employment. In 2024, 27 persons with disabilities and other challenges to employment worked in the contract program
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Officer, 40.00 hrs/week | $350,030 | $0 | $42,291 | $392,321 |
| SVP/CFO Officer, 40.00 hrs/week | $195,797 | $0 | $23,095 | $218,892 |
| SVP CIO Highest compensated employee, 40.00 hrs/week | $153,819 | $0 | $19,651 | $173,470 |
| VP MISSION SERVICES Highest compensated employee, 40.00 hrs/week | $121,330 | $0 | $40,098 | $161,428 |
| VP OPERATIONS Highest compensated employee, 40.00 hrs/week | $131,117 | $0 | $27,646 | $158,763 |
| VP RETAIL OPERATIONS Highest compensated employee, 40.00 hrs/week | $135,144 | $0 | $18,925 | $154,069 |
| VP HR Highest compensated employee, 40.00 hrs/week | $127,074 | $0 | $15,806 | $142,880 |
8 people received more than $100,000 in reportable compensation from Goodwill Industries of the Heartland (Part VII, line 2). Compensation of current officers, directors and key employees totaled $578K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b16 · 16 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 51,122
- Volunteers Part I, line 619
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| AIM INTEGRATED LOGISTICS INC Logistics | $670,113 |
| FEDEX Logistics | $280,488 |
| AMPERAGE LLC Advertising | $270,158 |
| REPUBLIC SERVICES Trash hauling | $244,153 |
| ARK DATA CENTERS LLC It service | $242,612 |
Individuals listed as contractors are left out. 8 contractors were paid more than $100,000 in all.
Correct a figure or respond
Every number above is copied from Goodwill Industries of the Heartland's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries of the Heartland, you can publish a response that is linked from this page.
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Of every $100 Goodwill Industries of the Heartland spent in 2024, $86.30 went to programs. The full breakdown, from its IRS Form 990:
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Questions people ask
How much of Goodwill Industries of the Heartland's spending goes to programs?
In calendar year 2024, Goodwill Industries of the Heartland reported that 86.3% of its $39.1 million in expenses went to program services, 13.6% to management and general and 0.1% to fundraising (Form 990, Part IX).
How much does Goodwill Industries of the Heartland pay its top executive?
The largest total compensation Goodwill Industries of the Heartland reported for one person in calendar year 2024 was $392,321, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries of the Heartland get its money?
Of $39.5 million in revenue in calendar year 2024, 85.9% came from contributions and grants (including 1.3% from government grants) and 12.0% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries of the Heartland a registered charity?
The IRS lists EIN 42-0923563 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202533029349300838 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202433039349301468 · read the filing
- 2022: Form 990 for calendar year 2022, object 202333039349302278 · read the filing
- 2021: Form 990 for calendar year 2021, object 202203069349301240 · read the filing
- 2020: Form 990 for calendar year 2020, object 202132959349300333 · read the filing
- 2019: Form 990 for calendar year 2019, object 202003159349300645 · read the filing
All filings for EIN 42-0923563: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.