Hallmark University
Hallmark University reported $19.7 million in revenue and $18.9 million in expenses for calendar year 2025. Of every $100 it spent, $59.34 went to program services, $39.18 to management and general costs and $1.48 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 99.5% of the total. The highest compensation it reported for one person was $277,513 (CEO). 11 people received more than $100,000 in reportable compensation. Revenue rose 19% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $19MFor context, the median across 5,499 covered education charities: $85.56 programs, $13.59 management, $0.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $20MInvestment income was negative: −$238K. The bar shows the positive sources only.
Other revenue was negative: −$76,735. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 59.3% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 39.2% | 13.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 1.5% | 0.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.67 | $0.04 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 2.1% | 19.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.1% |
| Program service revenue share Part VIII 2g ÷ 12 | 99.5% | 69.9% |
| Highest reported compensation Part VII-A, columns D–F | $277,513 | $331,578 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.47% | 1.28% |
| People paid over $100,000 Part VII, line 2 | 11 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 16.5 | 13.3 |
| Independent voting board members Part VI 1a–1b | 15 of 15 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseHallmark University, inc. Provides career-focused postsecondary education designed to develop students' skills, knowledge, and character for successful employment. Through a combination of classroom instruction and hands-on training, students gain practical experience and technical competencies in real-world settings. The university offers programs in aeronautics, business, nursing, and information technology.during 2025, Hallmark University continued to deliver educational services across its academic programs, serving students through its accelerated learning model. The university awarded…
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CEO Officer, 40.00 hrs/week | $268,207 | $0 | $9,306 | $277,513 |
| SR. VP UNIVERSITY OPERATIO Officer, 40.00 hrs/week | $229,745 | $0 | $19,114 | $248,859 |
| VP OF ACADEMIC AFFAIRS Highest compensated employee, 40.00 hrs/week | $164,730 | $0 | $10,841 | $175,571 |
| DEAN COLLEGE OF AERONAUTICS Highest compensated employee, 40.00 hrs/week | $163,259 | $0 | $5,500 | $168,759 |
| DEAN OF SCHOOL OF NURSING Highest compensated employee, 40.00 hrs/week | $157,765 | $0 | $5,710 | $163,475 |
| CFO & VP OF FINANCIAL AFFAIRS Officer, 40.00 hrs/week | $152,077 | $0 | $1,313 | $153,390 |
| VP STUDENT SUPPORT SERVICES Highest compensated employee, 40.00 hrs/week | $129,853 | $0 | $13,542 | $143,395 |
| VP COMMUNITY ENGAGEMENT AND ADVANCEMENT Highest compensated employee, 40.00 hrs/week | $133,622 | $0 | $8,376 | $141,998 |
11 people received more than $100,000 in reportable compensation from Hallmark University (Part VII, line 2). Compensation of current officers, directors and key employees totaled $680K (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b15 · 15 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5201
- Volunteers Part I, line 615
Correct a figure or respond
Every number above is copied from Hallmark University's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Hallmark University, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Hallmark University spent in 2025, $59.34 went to programs. The full breakdown, from its IRS Form 990:
Embed on your site
Similar-sized charities in this cause
- Capital Prep Charter Schools NYBridgeport, CT · revenue $20M · programs 92.7% · FY2025
- Patrick Henry CollegePurcellville, VA · revenue $20M · programs 87.5% · FY2025
- Educare of OmahaOmaha, NE · revenue $20M · programs 85.7% · 2024
- SkyView AcademyHighlands Ranch, CO · revenue $20M · programs 58.8% · FY2025
- Educational FoundationChapel Hill, NC · revenue $20M · programs 98.5% · FY2025
Questions people ask
How much of Hallmark University's spending goes to programs?
In calendar year 2025, Hallmark University reported that 59.3% of its $18.9 million in expenses went to program services, 39.2% to management and general and 1.5% to fundraising (Form 990, Part IX).
How much does Hallmark University pay its top executive?
The largest total compensation Hallmark University reported for one person in calendar year 2025 was $277,513, for the role of CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Hallmark University get its money?
Of $19.7 million in revenue in calendar year 2025, 2.1% came from contributions and grants and 99.5% from program service revenue (Form 990, Part VIII).
Is Hallmark University a registered charity?
The IRS lists EIN 45-4620000 as a 501(c)(3) organization (school), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202641359349303279 · read the filing
- 2024: Form 990 for calendar year 2024, object 202502459349301620 · read the filing
- 2023: Form 990 for calendar year 2023, object 202443199349312084 · read the filing
- 2022: Form 990 for calendar year 2022, object 202303199349317805 · read the filing
- 2021: Form 990 for calendar year 2021, object 202243199349309134 · read the filing
- 2020: Form 990 for calendar year 2020, object 202123199349304172 · read the filing
- 2019: Form 990 for calendar year 2019, object 202003169349304055 · read the filing
All filings for EIN 45-4620000: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.