Goodwill Industries
Goodwill Industries reported $36.2 million in revenue and $34.4 million in expenses for calendar year 2024. Of every $100 it spent, $83.57 went to program services, $15.35 to management and general costs and $1.08 to fundraising. Its largest source of revenue was contributions and grants: 72.5% of the total. The highest compensation it reported for one person was $277,435 (PRESIDENT AND CEO). 11 people received more than $100,000 in reportable compensation. Revenue rose 50% between 2019 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $34MFor context, the median across 409 covered employment charities: $88.97 programs, $11.03 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $36MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 83.6% | 88.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 15.3% | 10.9% |
| Fundraising Part IX 25(D) ÷ 25(A) | 1.1% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.01 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 72.5% | 22.8% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 1.4% | 62.6% |
| Highest reported compensation Part VII-A, columns D–F | $277,435 | $297,435 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.81% | 1.26% |
| People paid over $100,000 Part VII, line 2 | 11 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 15.9 | 8.1 |
| Independent voting board members Part VI 1a–1b | 10 of 10 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseGoodwill operates 18 retail stores open to the public in omaha (10), fremont (1), blair (1), gretna (1), bellevue (1), papillion (2), elkhorn (1), and council bluffs, ia (1). The general public donates clothing, furniture and household goods to goodwill. Goodwill employees sort, price and distribute merchandise for sale in the retail stores. Merchandise that does not sell within a reasonable time in the stores is transferred to the goodwill warehouse store where it is offered for sale at a specified price per pound. Goods determined not to be saleable in the goodwill stores are "salvaged and…
Workforce development program services - goodwill provides educational and career services, job placement and post-employment support to individuals with disabilities and other challenges to employment so they can find and keep jobs. Individuals receive training and education, work experience, employment placement and follow-up services through these programs. Goodwill programs strengthen our community by forming a pathway towards success for those who have not been able to find or maintain employment on their own
Contracts/industrial services programs - goodwill provides job training and employment opportunities for people with disabilities and other challenges to employment through contract work for businesses, federal, state and local government, and other community partners. These contracts offer a variety of work experience and training in custodial services, grounds, manufacturing, packaging, assembly, recycling, mailing services and other administrative areas
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT AND CEO Officer, 40.00 hrs/week | $265,459 | $0 | $11,976 | $277,435 |
| CHIEF OPERATING OFFICER Officer, 40.00 hrs/week | $192,757 | $0 | $19,740 | $212,497 |
| SENIOR VP ADMINISTRATION Officer, 40.00 hrs/week | $165,341 | $0 | $8,748 | $174,089 |
| VP OF RETAIL ADVANCEMENT Highest compensated employee, 40.00 hrs/week | $148,809 | $0 | $16,296 | $165,105 |
| VP OF ORGANIZATIONAL DEVELOPMENT Highest compensated employee, 40.00 hrs/week | $136,939 | $0 | $16,131 | $153,070 |
| VP OF MISSION ADVANCEMENT Highest compensated employee, 40.00 hrs/week | $121,881 | $0 | $31,169 | $153,050 |
| DIRECTOR OF DEVELOPMENT AN Highest compensated employee, 40.00 hrs/week | $114,330 | $0 | $12,398 | $126,728 |
| DIRECTOR OF HUMAN RESOURCES Highest compensated employee, 40.00 hrs/week | $108,070 | $0 | $17,563 | $125,633 |
11 people received more than $100,000 in reportable compensation from Goodwill Industries (Part VII, line 2). Compensation of current officers, directors and key employees totaled $825K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b10 · 10 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aNo
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 51,485
Private foundation grants it received
2 private foundations reported grants to Goodwill Industries totaling $10,016 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Goodwill Industries's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Goodwill Industries, you can publish a response that is linked from this page.
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Of every $100 Goodwill Industries spent in 2024, $83.57 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Edison Welding InstituteColumbus, OH · revenue $36M · programs 86.4% · FY2025
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- St Vincent Depaul Rehabilitation Service of TexasAustin, TX · revenue $37M · programs 74.9% · 2024
- Goodwill Temporary ServicesAustin, TX · revenue $36M · programs 99.3% · 2024
Questions people ask
How much of Goodwill Industries's spending goes to programs?
In calendar year 2024, Goodwill Industries reported that 83.6% of its $34.4 million in expenses went to program services, 15.3% to management and general and 1.1% to fundraising (Form 990, Part IX).
How much does Goodwill Industries pay its top executive?
The largest total compensation Goodwill Industries reported for one person in calendar year 2024 was $277,435, for the role of PRESIDENT AND CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Goodwill Industries get its money?
Of $36.2 million in revenue in calendar year 2024, 72.5% came from contributions and grants and 1.4% from program service revenue (Form 990, Part VIII).
Is Goodwill Industries a registered charity?
The IRS lists EIN 47-0378996 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202523219349319902 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202402759349300400 · read the filing
- 2022: Form 990 for calendar year 2022, object 202323049349302712 · read the filing
- 2021: Form 990 for calendar year 2021, object 202203199349326015 · read the filing
- 2020: Form 990 for calendar year 2020, object 202143199349314934 · read the filing
- 2019: Form 990 for calendar year 2019, object 202003219349320630 · read the filing
All filings for EIN 47-0378996: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.