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People for the Ethical Treatment of Animals

Norfolk, VA · EIN 52-1218336 · 501(c)(3) · Publicly supported organization (170(b)(1)(A)(vi))
Latest filing: Form 990 for the fiscal year ending July 31, 2025 (tax year 2024) · View the filing · Correct or respond

People for the Ethical Treatment of Animals reported $110.2 million in revenue and $79.9 million in expenses for the fiscal year ending July 31, 2025. Of every $100 it spent, $83.76 went to program services, $2.10 to management and general costs and $14.14 to fundraising. Its largest source of revenue was contributions and grants: 96.1% of the total. The highest compensation it reported for one person was $208,310 (ASST. SECRETARY). 12 people received more than $100,000 in reportable compensation. Revenue rose 82% between FY2020 and FY2025. Source: Form 990, FY2025.

Where $100 of spending went

The fiscal year ending July 31, 2025 · Form 990, Part IX, line 25 · total expenses $80M

For context, the median across 245 covered animal-related charities: $83.96 programs, $9.42 management, $6.62 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

The fiscal year ending July 31, 2025 · Form 990, Part VIII · total revenue $110M

The 990 scorecard · same measures for every charity, no grades

FY2025 filing. Median across 245 covered charities in this category, from their latest filings.
MeasureFY2025Median
Program services
Part IX 25(B) ÷ 25(A)
83.8%82.1%
Management & general
Part IX 25(C) ÷ 25(A)
2.1%9.2%
Fundraising
Part IX 25(D) ÷ 25(A)
14.1%6.5%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.11$0.10
Contributions & grants share of revenue
Part VIII 1h ÷ 12
96.1%67.3%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%0.0%
Program service revenue share
Part VIII 2g ÷ 12
0.9%19.3%
Highest reported compensation
Part VII-A, columns D–F
$208,310$314,886
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
0.26%1.63%
People paid over $100,000
Part VII, line 2
1210
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
10.226.8
Independent voting board members
Part VI 1a–1b
2 of 3100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

FY2025 · Form 990, Part III · the three largest programs by expense
$27M expenses · 40.6% of program spending · grants $2.7M · revenue $786K

Research, investigations, and rescuespeta's determined team of fieldworkers and cruelty investigators are stopping abuse and transforming animal lives on a massive scale.our emergency response team is on call 24/7, and they are the only group that offers cruelty casework help all over the world, quickly responding to more than 12,500 calls and e-mails regarding cruelty to animals in 2025 alone. The team's work is touching lives across the globe, from prompting the seizure of more than 300 rats from confined, filthy cages in canton, ohio, to securing transport and shelter for a cat who was…

$24M expenses · 35.4% of program spending · grants $664K

Public outreach and informationpeta conducts informational campaigns, engages in news gathering and reporting, and publishes materials for children, high school and college students, and educators as well as factsheets, booklets, flyers, posters, and a magazine, peta global, for the public and supporters. Peta's campaigns which reach millions of people and receive extensive international media coverage involve renowned celebrities, interactive social networking, website features, blog posts, and public service announcements (psas), which are typically placed for free in high-exposure outlets

$16M expenses · 23.2% of program spending · grants $4.2M · revenue $173K

International grassroots campaigns:peta is achieving historic progress toward ending animal testing driving systemic reforms, major policy changes, and industry wide shifts toward state-of-the-art, humane science.in a major turning point, the national institutes of health announced plans to redirect funding away from outdated experiments on animals and toward non-animal research methods just as peta recommends in our landmark research modernization now roadmap. Among the changes, nih canceled two longstanding grants to harvard experimenter margaret livingstone, who tore baby monkeys from…

$515K all other programs (line 4d)

Highest reported compensation

FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
ASST. SECRETARY
Officer, 1.00 hrs/week
$0$191,879$16,431$208,310
SENIOR VICE PRESIDENT
Highest compensated employee, 24.00 hrs/week
$159,801$0$17,037$176,838
MANAGING DIRECTOR
Highest compensated employee, 40.00 hrs/week
$142,836$0$10,194$153,030
SENIOR VICE PRESIDENT
Highest compensated employee, 40.00 hrs/week
$133,164$0$14,523$147,687
VICE PRESIDENT
Officer, 40.00 hrs/week
$138,316$0$8,363$146,679
SENIOR VP OF MARKETING ENGAGEMENT AND SOCIAL MEDIA
Highest compensated employee, 40.00 hrs/week
$131,781$0$8,668$140,449
TOXICOLOGIST
Highest compensated employee, 40.00 hrs/week
$125,769$0$11,253$137,022
PRESIDENT/SECRETARY
Director/trustee, officer, 40.00 hrs/week
$40,491$0$1,140$41,631

12 people received more than $100,000 in reportable compensation from People for the Ethical Treatment of Animals (Part VII, line 2). Compensation of current officers, directors and key employees totaled $194K (Part IX, line 5).

6 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$50M$100M$150M$200MFY2020FY2021FY2022FY2023FY2024FY2025$110M$80M
FilingRevenueExpensesProgramsNet assetsTop pay
FY2025 ⓘ$110M$80M83.8%$68M$208,310
FY2024 ⓘ$77M$71M81.9%$37M$197,861
FY2023 ⓘ$70M$68M81.9%$29M$186,819
FY2022 ⓘ$68M$69M81.6%$25M$174,150
FY2021 ⓘ$61M$49M85.4%$29M$173,029
FY2020 ⓘ$61M$55M83.4%$15M$161,043

Governance answers, as filed

FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b3 · 2 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4Yes
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bYes
  • Employees Part I, line 5328
  • Volunteers Part I, line 650

Largest outside contractors

FY2025 · Form 990, Part VII, Section B · businesses only
RWT PRODUCTION
Mailing & postage
$7,934,635
GOOGLE LLC
Online advertising
$1,702,892
KT PRODUCTION
Mailing & postage
$1,026,991
MAL WARWICK DONORDIGITAL
Direct mail management
$862,819
NAMES IN THE NEWS
Mailing list rental
$541,124

Individuals listed as contractors are left out. 32 contractors were paid more than $100,000 in all.

Private foundation grants it received

113 private foundations reported grants to People for the Ethical Treatment of Animals totaling $4.5M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from People for the Ethical Treatment of Animals's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for People for the Ethical Treatment of Animals, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All animal-related charities · Largest charities in Virginia

Questions people ask

How much of People for the Ethical Treatment of Animals's spending goes to programs?

In the fiscal year ending July 31, 2025, People for the Ethical Treatment of Animals reported that 83.8% of its $79.9 million in expenses went to program services, 2.1% to management and general and 14.1% to fundraising (Form 990, Part IX).

How much does People for the Ethical Treatment of Animals pay its top executive?

The largest total compensation People for the Ethical Treatment of Animals reported for one person in the fiscal year ending July 31, 2025 was $208,310, for the role of ASST. SECRETARY (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does People for the Ethical Treatment of Animals get its money?

Of $110.2 million in revenue in the fiscal year ending July 31, 2025, 96.1% came from contributions and grants and 0.9% from program service revenue (Form 990, Part VIII).

Is People for the Ethical Treatment of Animals a registered charity?

The IRS lists EIN 52-1218336 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • FY2025: Form 990 for the fiscal year ending July 31, 2025, object 202601329349304820 · read the filing · XML
  • FY2024: Form 990 for the fiscal year ending July 31, 2024, object 202540809349301424 · read the filing
  • FY2023: Form 990 for the fiscal year ending July 31, 2023, object 202430599349301913 · read the filing
  • FY2022: Form 990 for the fiscal year ending July 31, 2022, object 202300629349300320 · read the filing
  • FY2021: Form 990 for the fiscal year ending July 31, 2021, object 202220549349300512 · read the filing
  • FY2020: Form 990 for the fiscal year ending July 31, 2020, object 202120639349301557 · read the filing

All filings for EIN 52-1218336: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.