World Wildlife Fund
World Wildlife Fund reported $366.7 million in revenue and $367.0 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $78.91 went to program services, $9.11 to management and general costs and $11.98 to fundraising. Its largest source of revenue was contributions and grants: 93.0% of the total. Government grants made up 17.9%. The highest compensation it reported for one person was $1,348,079 (PRESIDENT & CEO). 453 people received more than $100,000 in reportable compensation. Revenue rose 28% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $367MFor context, the median across 371 covered environment charities: $85.82 programs, $10.80 management, $3.38 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $367MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 78.9% | 83.6% |
| Management & general Part IX 25(C) ÷ 25(A) | 9.1% | 10.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 12.0% | 3.3% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.13 | $0.03 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 93.0% | 87.6% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 17.9% | 4.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.9% | 3.2% |
| Highest reported compensation Part VII-A, columns D–F | $1,348,079 | $293,532 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.37% | 1.74% |
| People paid over $100,000 Part VII, line 2 | 453 | 7 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 21.1 | 18.8 |
| Independent voting board members Part VI 1a–1b | 25 of 26 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseGlobal conservation:whether in alaska's bristol bay, montana's great plains, the rainforests of brazil, peru, and bolivia, the mountains of nepal and bhutan, or the deserts and savannas of africa, wwf-US partners with local communities and other groups to protect forests, wildlife, coral reefs and other ecosystems; find actions to protect freshwater resources from contamination and depletion; reduce overfishing to ensure reliable food sources; reduce conflicts between local people and wildlife; employ energy solutions that generate fewer greenhouse gas emissions than the current energy…
International country programs:from peru's rainforests and the mountains of bhutan to namibia's communal conservancies, the wwf network brings its science-based and results oriented approach to environmental challenges in 100 countries. Wwf supports the creation of resource-based economic opportunities and livelihoods for communities in some of the world's most remote locations. Wwf-US specifically manages country-office operations throughout latin america, as well as in bhutan, namibia, and nepal - directly supporting conservation efforts in some of the most ecologically diverse places on…
Public education:with one million members in the united states and more than five million supporters globally, the wwf network, of which wwf-US is a part, is working to mobilize hundreds of millions of people to support conservation. Wwf shares information with the american public on nature's value and the importance of conservation through a variety of channels, from our wildclassrooms educational curriculum, our signature publication World Wildlife magazine, our public service announcements, our website and annual international events such as earth hour
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Director/trustee, officer, 40.00 hrs/week | $1,246,723 | $0 | $101,356 | $1,348,079 |
| CHIEF CONSERVATION OFFICER Key employee, 40.00 hrs/week | $655,432 | $0 | $88,807 | $744,239 |
| CHIEF OPERATING OFFICER Officer, 40.00 hrs/week | $641,904 | $0 | $95,341 | $737,245 |
| EVP, PHILANTHROPIC PARTNERSHIPS Officer, 40.00 hrs/week | $510,125 | $0 | $66,542 | $576,667 |
| SVP CLIMATE CHANGE Highest compensated employee, 40.00 hrs/week | $448,579 | $0 | $73,525 | $522,104 |
| SVP MARKETS AND FOOD Highest compensated employee, 40.00 hrs/week | $454,705 | $0 | $61,549 | $516,254 |
| SVP MARKETING AND COMMUNICATIONS Highest compensated employee, 40.00 hrs/week | $442,690 | $0 | $51,650 | $494,340 |
| SVP WILDLIFE CONSERVATION Highest compensated employee, 40.00 hrs/week | $409,935 | $0 | $64,268 | $474,203 |
453 people received more than $100,000 in reportable compensation from World Wildlife Fund (Part VII, line 2). Compensation of current officers, directors and key employees totaled $5.2M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b26 · 25 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18Yes
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 5862
- Volunteers Part I, line 6185
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| PMG INC Printing,production, mailing services | $10,264,117 |
| MICROSOFT CORPORATION Software | $1,235,059 |
| DAVID GARDINER AND ASSOCIATES Consulting | $1,069,940 |
| WORKDAY INC Financial reporting system | $994,627 |
| THE STELTER COMPANY Planned giving marketing for nonprofits | $882,178 |
Individuals listed as contractors are left out. 76 contractors were paid more than $100,000 in all.
Private foundation grants it received
633 private foundations reported grants to World Wildlife Fund totaling $35M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from World Wildlife Fund's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for World Wildlife Fund, you can publish a response that is linked from this page.
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Of every $100 World Wildlife Fund spent in FY2025, $78.91 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Center for Sustainable EnergySan Diego, CA · revenue $336M · programs 92.9% · 2024
- Ducks UnlimitedMemphis, TN · revenue $380M · programs 85.5% · FY2025
- The Conservation Fund a Nonprofit CorporationArlington, VA · revenue $329M · programs 95.4% · 2025
- Environmental Defense FundNew York, NY · revenue $443M · programs 88.2% · FY2025
- Conservation International FoundationArlington, VA · revenue $309M · programs 87.3% · FY2025
All environment charities · Largest charities in District of Columbia
Questions people ask
How much of World Wildlife Fund's spending goes to programs?
In the fiscal year ending June 30, 2025, World Wildlife Fund reported that 78.9% of its $367.0 million in expenses went to program services, 9.1% to management and general and 12.0% to fundraising (Form 990, Part IX).
How much does World Wildlife Fund pay its top executive?
The largest total compensation World Wildlife Fund reported for one person in the fiscal year ending June 30, 2025 was $1,348,079, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does World Wildlife Fund get its money?
Of $366.7 million in revenue in the fiscal year ending June 30, 2025, 93.0% came from contributions and grants (including 17.9% from government grants) and 0.9% from program service revenue (Form 990, Part VIII).
Is World Wildlife Fund a registered charity?
The IRS lists EIN 52-1693387 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202641079349300209 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202531049349300123 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202410809349300116 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202320589349300657 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202240649349300814 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202140689349300204 · read the filing
All filings for EIN 52-1693387: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.