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Campaign for Tobacco-Free Kids
Campaign for Tobacco-Free Kids reported $71.9 million in revenue and $47.7 million in expenses for the fiscal year ending March 31, 2025. Of every $100 it spent, $92.17 went to program services, $5.77 to management and general costs and $2.06 to fundraising. Its largest source of revenue was contributions and grants: 94.5% of the total. The highest compensation it reported for one person was $493,981 (PRESIDENT & CEO, SECRETARY). 95 people received more than $100,000 in reportable compensation. Revenue rose 553% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending March 31, 2025 · Form 990, Part IX, line 25 · total expenses $48MFor context, the median across 864 covered mental health & crisis intervention charities: $86.13 programs, $13.87 management, $0.00 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending March 31, 2025 · Form 990, Part VIII · total revenue $72M- Contributions & grants (non-government)$94.07 $68M
- Program service revenue$4.28 $3.1M
- Investment income$1.65 $1.2M
Other revenue was negative: −$302K. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 92.2% | 85.2% |
| Management & general Part IX 25(C) ÷ 25(A) | 5.8% | 13.7% |
| Fundraising Part IX 25(D) ÷ 25(A) | 2.1% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.01 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 94.5% | 26.4% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 14.5% |
| Program service revenue share Part VIII 2g ÷ 12 | 4.3% | 69.3% |
| Highest reported compensation Part VII-A, columns D–F | $493,981 | $324,111 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.04% | 1.28% |
| People paid over $100,000 Part VII, line 2 | 95 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 15.8 | 6.2 |
| Independent voting board members Part VI 1a–1b | 14 of 15 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseGlobal tobacco: the campaign for Tobacco Free Kids works to support civil society organizations in low- and middle-income countries around the world to raise awareness and demand action to reduce tobacco use. The campaign provides financial and technical assistance in ten priority countries: bangladesh, brazil, india, indonesia, mexico, pakistan, philippines, turkey, ukraine, and vietnam where the largest numbers of the world's smokers reside. The campaign also oversees an effort to educate and engage the public in africa, a region where rates of tobacco consumption have not been as high…
U.s. Tobacco: in the united states, the campaign has worked at the federal, state, and local level to educate and engage policymakers about the harms of tobacco consumption. These efforts have been successful, but tobacco remains the leading cause of preventable death in the united states. A particular focus in the past year has been our work to educate parents, schools, and communities about the harms of e-cigarettes, particularly for young people. Our work called for the food and drug administration to use its full regulatory authority to ban harmful products and to keep them off the market…
Global health advocacy incubator (ghai):ghai works to address some of the world's most urgent health priorities - from improving food and nutrition policies and protecting heart health, to strengthening health systems to reach children with vaccines, collect better health data and prevent epidemics, to preventing deaths and injuries from road crashes, drowning and overdose prevention
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO, SECRETARY Director/trustee, officer, 32.00 hrs/week | $333,455 | $88,680 | $71,846 | $493,981 |
| VP, INTERNATIONAL RESEARCH Key employee, 30.00 hrs/week | $207,183 | $68,046 | $57,086 | $332,315 |
| CFO, TREASURER (THRU 12/13/24) Officer, 22.00 hrs/week | $149,299 | $124,028 | $43,103 | $316,430 |
| VP, COMMUNICATIONS Key employee, 25.00 hrs/week | $170,884 | $97,900 | $40,287 | $309,071 |
| VP, HEALTH SYSTEMS STRENGTHENING Highest compensated employee, 34.00 hrs/week | $204,032 | $33,831 | $56,248 | $294,111 |
| VP, DEVEL. & STRATEGIC ALLIANCES Key employee, 37.00 hrs/week | $218,727 | $20,687 | $53,820 | $293,234 |
| EXEC. VP, GHAI Highest compensated employee, 40.00 hrs/week | $237,040 | $0 | $54,317 | $291,357 |
| DIR, LATIN AFFAIRS Highest compensated employee, 33.00 hrs/week | $197,930 | $44,591 | $46,773 | $289,294 |
95 people received more than $100,000 in reportable compensation from Campaign for Tobacco-Free Kids (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.6M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b15 · 14 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 5196
- Volunteers Part I, line 618
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| BULLY PULPIT INTERACTIVE LLC Consulting | $1,487,978 |
| DP STRATEGIES LLC Consulting | $753,400 |
| THE URSA INSTITUTE Consulting | $221,666 |
| MARCUM TECHNOLOGY Consulting | $220,951 |
| AVOQ LLC Consulting | $214,595 |
Individuals listed as contractors are left out. 16 contractors were paid more than $100,000 in all.
Private foundation grants it received
12 private foundations reported grants to Campaign for Tobacco-Free Kids totaling $18M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Campaign for Tobacco-Free Kids's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Campaign for Tobacco-Free Kids, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Campaign for Tobacco-Free Kids spent in FY2025, $92.17 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Native American Rehabilitation Association of the NorthwestPortland, OR · revenue $71M · programs 89.6% · FY2025
- Oaklawn Psychiatric CenterGoshen, IN · revenue $72M · programs 85.0% · FY2025
- Westcare CaliforniaLas Vegas, NV · revenue $71M · programs 85.8% · FY2025
- ABH Pennsylvania Childrens ServicesVillanova, PA · revenue $73M · programs 93.8% · FY2025
- Concern for Independent LivingMedford, NY · revenue $70M · programs 92.2% · 2025
All mental health & crisis intervention charities · Largest charities in District of Columbia
Questions people ask
How much of Campaign for Tobacco-Free Kids's spending goes to programs?
In the fiscal year ending March 31, 2025, Campaign for Tobacco-Free Kids reported that 92.2% of its $47.7 million in expenses went to program services, 5.8% to management and general and 2.1% to fundraising (Form 990, Part IX).
How much does Campaign for Tobacco-Free Kids pay its top executive?
The largest total compensation Campaign for Tobacco-Free Kids reported for one person in the fiscal year ending March 31, 2025 was $493,981, for the role of PRESIDENT & CEO, SECRETARY (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Campaign for Tobacco-Free Kids get its money?
Of $71.9 million in revenue in the fiscal year ending March 31, 2025, 94.5% came from contributions and grants and 4.3% from program service revenue (Form 990, Part VIII).
Is Campaign for Tobacco-Free Kids a registered charity?
The IRS lists EIN 52-1969967 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending March 31, 2025, object 202600429349300445 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending March 31, 2024, object 202530489349301223 · read the filing
- FY2023: Form 990 for the fiscal year ending March 31, 2023, object 202420439349300617 · read the filing
- FY2022: Form 990 for the fiscal year ending March 31, 2022, object 202320279349300122 · read the filing
- FY2021: Form 990 for the fiscal year ending March 31, 2021, object 202112809349301111 · read the filing
- FY2020: Form 990 for the fiscal year ending March 31, 2020, object 202130359349300738 · read the filing
All filings for EIN 52-1969967: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.