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Hampton Roads Educational Telecommunications Association
Also known as Whro Public Media
Hampton Roads Educational Telecommunications Association reported $18.8 million in revenue and $17.0 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $76.57 went to program services, $10.11 to management and general costs and $13.32 to fundraising. Its largest source of revenue was contributions and grants: 67.4% of the total. The highest compensation it reported for one person was $307,321 (PRESIDENT & CEO). 8 people received more than $100,000 in reportable compensation. Revenue fell 9% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $17MFor context, the median across 876 covered arts, culture & humanities charities: $79.98 programs, $13.89 management, $6.13 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $19MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 76.6% | 78.5% |
| Management & general Part IX 25(C) ÷ 25(A) | 10.1% | 13.6% |
| Fundraising Part IX 25(D) ÷ 25(A) | 13.3% | 6.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.18 | $0.10 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 67.4% | 57.5% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.7% |
| Program service revenue share Part VIII 2g ÷ 12 | 19.1% | 20.8% |
| Highest reported compensation Part VII-A, columns D–F | $307,321 | $385,706 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.80% | 2.03% |
| People paid over $100,000 Part VII, line 2 | 8 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 23.8 | 36.6 |
| Independent voting board members Part VI 1a–1b | 32 of 33 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseBroadcast and digital content- whro public media is the local public television broadcaster in eastern virginia, providing quality television programming on four channels 24 hours a day. From children's shows like sesame street, daniel tiger's neighborhood to pbs showcase programs like nova, masterpiece, pbs newshour, american experience and frontline, whro-tv 15 provides quality programming for all ages. Local broadcasts and digital content include, curate, and documentaries such as city voices: homelessness to hopefulness. Whro broadcasts educational television that delights children while…
Delivers early learning, teacher training, and online content creation and distribution services, including online high school education courses correlated to the virginia standards of learning, and a digital asset library of tens of thousands of rich media elements provided to all registered public, private and home school teachers and students, and all school divisions in the state
Providing online support for emedia va to schools,students,and teachers troughout virginia. Provides technology services to the internal staff and platforms for streaming services. Provide and maintain technologies that secure the private information provided by our viewers and listeners from internet fraud.provide telecommunications for cell phone companies 24/7, 365 days and provides maintenance,repair and engineering services for television and radio studios and our transmitters located throughout eastern virginia and virginia's eastern shore
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Director/trustee, officer, 40.0 hrs/week | $282,849 | $0 | $24,472 | $307,321 |
| CHIEF DEVELOPMENT OFFICER Highest compensated employee, 40.0 hrs/week | $180,962 | $0 | $7,208 | $188,170 |
| DIRECTOR, CORPORATE SUPPORT Highest compensated employee, 40.0 hrs/week | $164,118 | $0 | $16,846 | $180,964 |
| CHIEF CONTENT OFFICER Highest compensated employee, 40.0 hrs/week | $148,793 | $0 | $16,242 | $165,035 |
| VICE PRESIDENT OF NEWS Highest compensated employee, 40.0 hrs/week | $144,396 | $0 | $1,551 | $145,947 |
| CHIEF FINANCIAL OFFICER Officer, 40.0 hrs/week | $133,693 | $0 | $11,338 | $145,031 |
| DIRECTOR, RADIO FREQUENCY ENGINEERING Highest compensated employee, 40.0 hrs/week | $125,386 | $0 | $12,786 | $138,172 |
| ASSITANT TO THE PRESIDENT Officer, 40.0 hrs/week | $64,048 | $0 | $2,560 | $66,608 |
8 people received more than $100,000 in reportable compensation from Hampton Roads Educational Telecommunications Association (Part VII, line 2). Compensation of current officers, directors and key employees totaled $519K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b33 · 32 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5151
- Volunteers Part I, line 6550
Private foundation grants it received
6 private foundations reported grants to Hampton Roads Educational Telecommunications Association totaling $1.0M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Hampton Roads Educational Telecommunications Association's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Hampton Roads Educational Telecommunications Association, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Hampton Roads Educational Telecommunications Association spent in FY2025, $76.57 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- United Arts of Central FloridaOrlando, FL · revenue $19M · programs 95.0% · FY2025
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- Theatre Under the StarsHouston, TX · revenue $19M · programs 76.5% · FY2025
- Gulfshore PlayhouseNaples, FL · revenue $19M · programs 80.3% · FY2025
- Kauffman Center for the Performing ArtsKansas City, MO · revenue $19M · programs 84.1% · FY2025
All arts, culture & humanities charities · Largest charities in Virginia
Questions people ask
How much of Hampton Roads Educational Telecommunications Association's spending goes to programs?
In the fiscal year ending June 30, 2025, Hampton Roads Educational Telecommunications Association reported that 76.6% of its $17.0 million in expenses went to program services, 10.1% to management and general and 13.3% to fundraising (Form 990, Part IX).
How much does Hampton Roads Educational Telecommunications Association pay its top executive?
The largest total compensation Hampton Roads Educational Telecommunications Association reported for one person in the fiscal year ending June 30, 2025 was $307,321, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Hampton Roads Educational Telecommunications Association get its money?
Of $18.8 million in revenue in the fiscal year ending June 30, 2025, 67.4% came from contributions and grants and 19.1% from program service revenue (Form 990, Part VIII).
Is Hampton Roads Educational Telecommunications Association a registered charity?
The IRS lists EIN 54-0843118 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202611309349300206 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202520439349300812 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202333199349328358 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202300599349300430 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202210189349300851 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202013439349300031 · read the filing
All filings for EIN 54-0843118: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.