Peach Bowl
Also known as Chick-Fil-A Peach Bowl
Peach Bowl reported $43.3 million in revenue and $32.3 million in expenses for the fiscal year ending May 31, 2025. Of every $100 it spent, $92.99 went to program services, $7.01 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 89.9% of the total. The highest compensation it reported for one person was $958,755 (CEO AND PRESIDENT). 8 people received more than $100,000 in reportable compensation. Revenue rose 20% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending May 31, 2025 · Form 990, Part IX, line 25 · total expenses $32MFor context, the median across 237 covered recreation & sports charities: $88.05 programs, $10.89 management, $1.06 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending May 31, 2025 · Form 990, Part VIII · total revenue $43MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 93.0% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 7.0% | 10.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 1.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | Not reported | $0.05 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 0.0% | 25.2% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 89.9% | 61.0% |
| Highest reported compensation Part VII-A, columns D–F | $958,755 | $365,322 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.97% | 2.14% |
| People paid over $100,000 Part VII, line 2 | 8 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 30.5 | 14.9 |
| Independent voting board members Part VI 1a–1b | 15 of 16 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseThe aflac kickoff game and its charitable giving platform were created to foster & promote ncaa football competition and to support college education through scholarship donations. The aflac kickoff game is a neutral site college football game played at the beginning of every season. In the fiscal year ending may 31, 2025, Peach Bowl, inc hosted the aflac kickoff game and contributed a total of $10,100,000 via game participation payouts and scholarship funds to the university of georgia and clemson university
The chick-fil-a Peach Bowl and its charitable giving platform were created to foster & promote ncaa football competition and to support college education through scholarship donations, and to support children's health initiatives, disaster relief, and other deserving charitable organizations in our community and in the communities of our participating universities. In the fiscal year ending may 31, 2025, Peach Bowl inc donated $500,000 to american national red cross, $421,528 to childrens healthcare of atlanta, $150,000 to the college football playoff foundation, $100,000 to georgia lions…
The southern company Peach Bowl challenge golf tournament and its charitable giving platform were created to foster & promote ncaa competition and to provide financial support to charitable organizations in our community, and in the communities of the participating universities. In the fiscal year ending may 31, 2025, the southern company Peach Bowl challenge event donated a total of $310,050 to various charitable organizations as selected by the football coaches participating in the event
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CEO AND PRESIDENT Director/trustee, officer, 40.0 hrs/week | $899,982 | $0 | $58,773 | $958,755 |
| CHIEF OPERATING OFFICER Officer, 40.0 hrs/week | $437,625 | $0 | $43,476 | $481,101 |
| CHIEF FINANCIAL OFFICER Officer, 40.0 hrs/week | $300,996 | $0 | $52,460 | $353,456 |
| VICE PRESIDENT, EVENTS Key employee, 40.0 hrs/week | $241,997 | $0 | $35,836 | $277,833 |
| VICE PRESIDENT, SALES Key employee, 40.0 hrs/week | $201,302 | $0 | $61,572 | $262,874 |
| VICE PRESIDENT, COMMUNICATIONS Key employee, 40.0 hrs/week | $231,808 | $0 | $30,602 | $262,410 |
| EXECUTIVE ASSISTANT Highest compensated employee, 40.0 hrs/week | $117,825 | $0 | $24,246 | $142,071 |
| DIRECTOR OF TICKETING Highest compensated employee, 40.0 hrs/week | $109,934 | $0 | $23,947 | $133,881 |
8 people received more than $100,000 in reportable compensation from Peach Bowl (Part VII, line 2). Compensation of current officers, directors and key employees totaled $2.9M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b16 · 15 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 527
- Volunteers Part I, line 6537
Private foundation grants it received
2 private foundations reported grants to Peach Bowl totaling $51,000 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Peach Bowl's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Peach Bowl, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Peach Bowl spent in FY2025, $92.99 went to programs. The full breakdown, from its IRS Form 990:
Questions people ask
How much of Peach Bowl's spending goes to programs?
In the fiscal year ending May 31, 2025, Peach Bowl reported that 93.0% of its $32.3 million in expenses went to program services, 7.0% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Peach Bowl pay its top executive?
The largest total compensation Peach Bowl reported for one person in the fiscal year ending May 31, 2025 was $958,755, for the role of CEO AND PRESIDENT (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Peach Bowl get its money?
Of $43.3 million in revenue in the fiscal year ending May 31, 2025, 0.0% came from contributions and grants and 89.9% from program service revenue (Form 990, Part VIII).
Is Peach Bowl a registered charity?
The IRS lists EIN 58-1052332 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending May 31, 2025, object 202640979349301519 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending May 31, 2024, object 202530359349301393 · read the filing
- FY2023: Form 990 for the fiscal year ending May 31, 2023, object 202313539349300836 · read the filing
- FY2022: Form 990 for the fiscal year ending May 31, 2022, object 202300869349300700 · read the filing
- FY2021: Form 990 for the fiscal year ending May 31, 2021, object 202211029349300336 · read the filing
- FY2020: Form 990 for the fiscal year ending May 31, 2020, object 202100629349301305 · read the filing
All filings for EIN 58-1052332: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.