Family First
Family First reported $24.6 million in revenue and $18.2 million in expenses for calendar year 2025. Of every $100 it spent, $89.09 went to program services, $2.72 to management and general costs and $8.19 to fundraising. Its largest source of revenue was contributions and grants: 95.0% of the total. Government grants made up 41.8%. The highest compensation it reported for one person was $689,724 (PRESIDENT). 12 people received more than $100,000 in reportable compensation. Revenue rose 419% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $18MFor context, the median across 3,614 covered human services charities: $88.27 programs, $11.52 management, $0.21 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $25MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 89.1% | 87.2% |
| Management & general Part IX 25(C) ÷ 25(A) | 2.7% | 11.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 8.2% | 0.2% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.06 | $0.02 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 95.0% | 20.6% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 41.8% | 2.4% |
| Program service revenue share Part VIII 2g ÷ 12 | 1.7% | 70.8% |
| Highest reported compensation Part VII-A, columns D–F | $689,724 | $274,992 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 3.78% | 1.18% |
| People paid over $100,000 Part VII, line 2 | 12 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 13.4 | 6.9 |
| Independent voting board members Part VI 1a–1b | 13 of 15 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseFatherhood program:all pro dad is our innovative fatherhood program helping men to be better dads. Our spokesmen, events, all pro dad chapters based program, daily emails and allprodad.com website inspire and equip fathers to be actively involved in their children's lives. Allprodad.com had 7,338,357 pageviews and 3,391,228 users during 2025
Motherhood program:imom is our motherhood program designed to help mothers grow wise, healthy, purpose-minded, and relationally-focused children. Our imom resources, daily emails and imom.com website give mothers the tools they need to connect with their children. Imom.com had 4,291,751 pageviews and 1,962,629 users during 2025
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT Director/trustee, officer, 55.00 hrs/week | $635,045 | $0 | $54,679 | $689,724 |
| CHIEF OPERATING OFFICER Officer, 40.00 hrs/week | $296,243 | $0 | $23,686 | $319,929 |
| CHIEF MARKETING & PROGRAM OFFICER Director/trustee, officer, 45.00 hrs/week | $247,006 | $0 | $30,880 | $277,886 |
| CONTENT CREATOR AND COMMUNICATOR Highest compensated employee, 40.00 hrs/week | $181,860 | $0 | $26,493 | $208,353 |
| DIRECTOR OF OPERATIONS Highest compensated employee, 40.00 hrs/week | $157,277 | $0 | $5,447 | $162,724 |
| DIRECTOR OF DEVELOPMENT Highest compensated employee, 40.00 hrs/week | $128,419 | $0 | $32,355 | $160,774 |
| ALL PRO DAD CHAPTERS DIRECTOR Highest compensated employee, 40.00 hrs/week | $117,885 | $0 | $32,297 | $150,182 |
| DIRECTOR OF PARTNER SERVICES Highest compensated employee, 40.00 hrs/week | $144,243 | $0 | $4,385 | $148,628 |
12 people received more than $100,000 in reportable compensation from Family First (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.3M (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b15 · 13 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 565
- Volunteers Part I, line 61,970
Largest outside contractors
2025 · Form 990, Part VII, Section B · businesses only| FURTHER WORLDWIDE LLC Data strategy | $2,546,054 |
| META Advertising | $1,012,760 |
| GOOGLE Advertising | $894,152 |
| JORDAN DIGITAL MARKETING LLC Advertising | $765,716 |
Individuals listed as contractors are left out. 16 contractors were paid more than $100,000 in all.
Private foundation grants it received
13 private foundations reported grants to Family First totaling $151K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Family First's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Family First, you can publish a response that is linked from this page.
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Of every $100 Family First spent in 2025, $89.09 went to programs. The full breakdown, from its IRS Form 990:
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Questions people ask
How much of Family First's spending goes to programs?
In calendar year 2025, Family First reported that 89.1% of its $18.2 million in expenses went to program services, 2.7% to management and general and 8.2% to fundraising (Form 990, Part IX).
How much does Family First pay its top executive?
The largest total compensation Family First reported for one person in calendar year 2025 was $689,724, for the role of PRESIDENT (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Family First get its money?
Of $24.6 million in revenue in calendar year 2025, 95.0% came from contributions and grants (including 41.8% from government grants) and 1.7% from program service revenue (Form 990, Part VIII).
Is Family First a registered charity?
The IRS lists EIN 59-3043408 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202631349349302673 · read the filing
- 2024: Form 990 for calendar year 2024, object 202521349349304197 · read the filing
- 2023: Form 990 for calendar year 2023, object 202431369349309618 · read the filing
- 2022: Form 990 for calendar year 2022, object 202331359349307393 · read the filing
- 2021: Form 990 for calendar year 2021, object 202221339349305572 · read the filing
- 2020: Form 990 for calendar year 2020 (amended), object 202141479349300519 · read the filing
- 2019: Form 990 for calendar year 2019, object 202021299349301337 · read the filing
All filings for EIN 59-3043408: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.