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National September 11 Memorial and Museum at the World Trade Center
National September 11 Memorial and Museum at the World Trade Center reported $93.3 million in revenue and $112.3 million in expenses for calendar year 2024. Of every $100 it spent, $76.86 went to program services, $18.47 to management and general costs and $4.67 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 74.0% of the total. The highest compensation it reported for one person was $856,216 (PRESIDENT & CEO). 67 people received more than $100,000 in reportable compensation. Revenue rose 147% between 2020 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $112MFor context, the median across 876 covered arts, culture & humanities charities: $79.98 programs, $13.89 management, $6.13 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $93MThe 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 76.9% | 78.5% |
| Management & general Part IX 25(C) ÷ 25(A) | 18.5% | 13.6% |
| Fundraising Part IX 25(D) ÷ 25(A) | 4.7% | 6.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.34 | $0.10 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 16.3% | 57.5% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 4.8% | 1.7% |
| Program service revenue share Part VIII 2g ÷ 12 | 74.0% | 20.8% |
| Highest reported compensation Part VII-A, columns D–F | $856,216 | $385,706 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.76% | 2.03% |
| People paid over $100,000 Part VII, line 2 | 67 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 54.5 | 36.6 |
| Independent voting board members Part VI 1a–1b | 52 of 54 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseThe memorial, dedicated in 2011, welcomed nearly 82 million lifetime visitors through the end of 2024. The museum welcomed more than 25 million people since it opened to the public in may 2014 through the end of 2024. 2024 marked the museum's tenth year of operation. In addition to serving visitors through its core exhibitions, the museum presented a wide slate of educational programming and rotated both individual objects and entire exhibitions. Those rotations expand the museum's storytelling capacity, accommodate conservation requirements, and anticipate loan expirations
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Officer, 40.00 hrs/week | $776,037 | $0 | $80,179 | $856,216 |
| ADVANCEMENT & COMMUNICATIONS OFFICER Key employee, 40.00 hrs/week | $410,379 | $0 | $75,919 | $486,298 |
| EVP, CHIEF STRATEGY & OPS Key employee, 40.00 hrs/week | $388,458 | $0 | $70,194 | $458,652 |
| GENERAL COUNSEL/SECRETARY Officer, 40.00 hrs/week | $376,161 | $0 | $75,719 | $451,880 |
| EVP, MUSEUM DIRECTOR Key employee, 40.00 hrs/week | $398,114 | $0 | $46,885 | $444,999 |
| EVP & CFO Officer, 40.00 hrs/week | $392,653 | $0 | $40,305 | $432,958 |
| EVP, CHIEF OF STAFF Highest compensated employee, 40.00 hrs/week | $343,514 | $0 | $38,039 | $381,553 |
| GOVERNMENT & COMMUNITY AFFAIRS Highest compensated employee, 40.00 hrs/week | $304,316 | $0 | $72,861 | $377,177 |
67 people received more than $100,000 in reportable compensation from National September 11 Memorial and Museum at the World Trade Center (Part VII, line 2). Compensation of current officers, directors and key employees totaled $3.8M (Part IX, line 5).
5 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b54 · 52 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26Yes
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18Yes
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5411
- Volunteers Part I, line 6242
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| ABM FACILITY SERVICES Labor and engineering services | $15,488,044 |
| ALLIED UNIVERSAL COMPANY - SOS INTERMEDI Security & k-9 services | $10,373,711 |
| BLUE STATE DIGITAL Fundraising campaign services | $1,688,155 |
| AVOQ Strategic communication, marketing, and | $670,500 |
| THE PARKSIDE GROUP LLC 2024 mailings/acknowledgements | $539,719 |
Individuals listed as contractors are left out. 44 contractors were paid more than $100,000 in all.
Private foundation grants it received
24 private foundations reported grants to National September 11 Memorial and Museum at the World Trade Center totaling $735K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from National September 11 Memorial and Museum at the World Trade Center's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for National September 11 Memorial and Museum at the World Trade Center, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 National September 11 Memorial and Museum at the World Trade Center spent in 2024, $76.86 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Manhattan School of MusicNew York, NY · revenue $90M · programs 88.7% · FY2025
- Philadelphia Museum of ArtPhiladelphia, PA · revenue $95M · programs 75.8% · FY2025
- California Academy of SciencesSan Francisco, CA · revenue $89M · programs 74.8% · FY2025
- The National World War II MuseumNew Orleans, LA · revenue $95M · programs 80.4% · FY2025
- Denver Center for the Performing ArtsDenver, CO · revenue $89M · programs 86.1% · FY2025
All arts, culture & humanities charities · Largest charities in New York
Questions people ask
How much of National September 11 Memorial and Museum at the World Trade Center's spending goes to programs?
In calendar year 2024, National September 11 Memorial and Museum at the World Trade Center reported that 76.9% of its $112.3 million in expenses went to program services, 18.5% to management and general and 4.7% to fundraising (Form 990, Part IX).
How much does National September 11 Memorial and Museum at the World Trade Center pay its top executive?
The largest total compensation National September 11 Memorial and Museum at the World Trade Center reported for one person in calendar year 2024 was $856,216, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does National September 11 Memorial and Museum at the World Trade Center get its money?
Of $93.3 million in revenue in calendar year 2024, 16.3% came from contributions and grants (including 4.8% from government grants) and 74.0% from program service revenue (Form 990, Part VIII).
Is National September 11 Memorial and Museum at the World Trade Center a registered charity?
The IRS lists EIN 61-1745872 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202511679349301381 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202421809349300427 · read the filing
- 2022: Form 990 for calendar year 2022, object 202303199349311465 · read the filing
- 2021: Form 990 for calendar year 2021, object 202243199349319304 · read the filing
- 2020: Form 990 for calendar year 2020, object 202143199349308034 · read the filing
All filings for EIN 61-1745872: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.