National Children's Alliance
National Children's Alliance reported $36.5 million in revenue and $36.6 million in expenses for the fiscal year ending October 31, 2025. Of every $100 it spent, $93.92 went to program services, $4.52 to management and general costs and $1.56 to fundraising. Its largest source of revenue was contributions and grants: 89.3% of the total. Government grants made up 88.6%. The highest compensation it reported for one person was $488,235 (CHIEF EXECUTIVE OFFICER). 14 people received more than $100,000 in reportable compensation. Revenue rose 129% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending October 31, 2025 · Form 990, Part IX, line 25 · total expenses $37MFor context, the median across 2,433 covered unclassified charities: $88.27 programs, $11.68 management, $0.05 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending October 31, 2025 · Form 990, Part VIII · total revenue $36MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 93.9% | 86.7% |
| Management & general Part IX 25(C) ÷ 25(A) | 4.5% | 11.5% |
| Fundraising Part IX 25(D) ÷ 25(A) | 1.6% | 0.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.02 | $0.01 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 89.3% | 29.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 88.6% | 3.8% |
| Program service revenue share Part VIII 2g ÷ 12 | 7.5% | 58.9% |
| Highest reported compensation Part VII-A, columns D–F | $488,235 | $301,601 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.33% | 1.38% |
| People paid over $100,000 Part VII, line 2 | 14 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 5.1 | 6.8 |
| Independent voting board members Part VI 1a–1b | 14 of 14 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseGrants administration - nca administers grants to provide support to both existing and developing children's advocacy centers
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUTIVE OFFICER Officer, 40.00 hrs/week | $436,060 | $0 | $52,175 | $488,235 |
| VICE PRESIDENT OF PROGRAMS Key employee, 40.00 hrs/week | $239,108 | $0 | $25,875 | $264,983 |
| VICE PRESIDENT OF OPERATIO Key employee, 40.00 hrs/week | $219,363 | $0 | $29,368 | $248,731 |
| DIRECTOR OF GOVT AFFAIRS Highest compensated employee, 40.00 hrs/week | $206,921 | $0 | $23,611 | $230,532 |
| DIRECTOR OF COMMUNICATIONS Highest compensated employee, 40.00 hrs/week | $150,880 | $0 | $16,568 | $167,448 |
| DIRECTOR, NCA INSTITUTE FOR BETTER MENTAL HEALTH O Highest compensated employee, 40.00 hrs/week | $124,583 | $0 | $25,464 | $150,047 |
| COORDINATOR FOR SERVICES Highest compensated employee, 40.00 hrs/week | $125,466 | $0 | $16,095 | $141,561 |
| DIRECTOR OF GRANTS MANAGEM Highest compensated employee, 40.00 hrs/week | $123,873 | $0 | $15,877 | $139,750 |
14 people received more than $100,000 in reportable compensation from National Children's Alliance (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.1M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b14 · 14 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 563
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| HUSCH BLACKWELL STRATEGIES LLC Legislative consulting services | $515,022 |
| CGI INC Data and software services | $201,224 |
| WEGNER CPAS LLC Accounting services | $193,100 |
| ROKK SOLUTIONS Legislative and education services | $170,000 |
| QUALTRICS LLC Survey software | $104,265 |
Individuals listed as contractors are left out. 5 contractors were paid more than $100,000 in all.
Private foundation grants it received
3 private foundations reported grants to National Children's Alliance totaling $2,116 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from National Children's Alliance's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for National Children's Alliance, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 National Children's Alliance spent in FY2025, $93.92 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Public Policy Institute of CaliforniaSan Francisco, CA · revenue $36M · programs 74.9% · FY2025
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- Mid Florida Area Agency on AgingGainesville, FL · revenue $37M · programs 96.3% · 2025
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All unclassified charities · Largest charities in District of Columbia
Questions people ask
How much of National Children's Alliance's spending goes to programs?
In the fiscal year ending October 31, 2025, National Children's Alliance reported that 93.9% of its $36.6 million in expenses went to program services, 4.5% to management and general and 1.6% to fundraising (Form 990, Part IX).
How much does National Children's Alliance pay its top executive?
The largest total compensation National Children's Alliance reported for one person in the fiscal year ending October 31, 2025 was $488,235, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does National Children's Alliance get its money?
Of $36.5 million in revenue in the fiscal year ending October 31, 2025, 89.3% came from contributions and grants (including 88.6% from government grants) and 7.5% from program service revenue (Form 990, Part VIII).
Is National Children's Alliance a registered charity?
The IRS lists EIN 63-1044781 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending October 31, 2025, object 202622229349301167 · read the filing
- FY2024: Form 990 for the fiscal year ending October 31, 2024, object 202540739349300839 · read the filing
- FY2023: Form 990 for the fiscal year ending October 31, 2023, object 202410739349301001 · read the filing
- FY2022: Form 990 for the fiscal year ending October 31, 2022, object 202330689349300718 · read the filing
- FY2021: Form 990 for the fiscal year ending October 31, 2021, object 202230739349301613 · read the filing
- FY2020: Form 990 for the fiscal year ending October 31, 2020, object 202140919349301229 · read the filing
All filings for EIN 63-1044781: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.