Sugar Bowl
Sugar Bowl reported $25.3 million in revenue and $24.3 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $93.15 went to program services, $6.85 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 78.3% of the total. Government grants made up 7.9%. The highest compensation it reported for one person was $1,111,527 (CHIEF EXECUTIVE OFFICER). 7 people received more than $100,000 in reportable compensation. Revenue rose 52% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $24MFor context, the median across 237 covered recreation & sports charities: $88.05 programs, $10.89 management, $1.06 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $25MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 93.1% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 6.9% | 10.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 1.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.05 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 7.9% | 25.2% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 7.9% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 78.3% | 61.0% |
| Highest reported compensation Part VII-A, columns D–F | $1,111,527 | $365,322 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 4.58% | 2.14% |
| People paid over $100,000 Part VII, line 2 | 7 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 42.8 | 14.9 |
| Independent voting board members Part VI 1a–1b | 25 of 25 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseThe organization hosts the allstate Sugar Bowl, an annual collegiate football post-season bowl game. The allstate Sugar Bowl is one of the oldest bowl games in the country, hosting its 91st annual colleigiate bowl game on january 2, 2025. The game was unexpectedly delayed by one day due to a terrorist attack in new orleans on january 1, 2025. Due to this incident, the usual economic impact surveys were not able to be completed. However, based on historical measures, it is estimated that approximately 70% of the attendees of the near sellout were from outside the greater new orleans…
The organization annually sponsors 25+ amateur sporting and recognition events in louisiana and around the greater new orleans metropolitan area. To promote tourism and amateur sports in the area, the Sugar Bowl supported state and local associations for prep football, volleyball, golf, regatta, lacrosse, soccer, tennis, and swimming. In addition, the organization sponsors the manning quarterback award, the eddie robinson coach of the year award, the new orleans sports hall of fame, and the local chapter of the national football foundation. As previously mentioned, the usual economic impact…
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUTIVE OFFICER Officer, 55.00 hrs/week | $1,001,141 | $0 | $110,386 | $1,111,527 |
| CHIEF OPERATING OFFICER Officer, 55.00 hrs/week | $347,542 | $0 | $72,990 | $420,532 |
| EXECUTIVE VP FOR SALES & MARKETING Highest compensated employee, 40.00 hrs/week | $324,653 | $0 | $80,932 | $405,585 |
| VICE PRESIDENT, COMMUNICATIONS Highest compensated employee, 40.00 hrs/week | $229,841 | $0 | $45,395 | $275,236 |
| VICE PRESIDENT, FINANCE Highest compensated employee, 40.00 hrs/week | $211,256 | $0 | $59,898 | $271,154 |
| SENIOR DIRECTOR OF OPERATIONS Highest compensated employee, 40.00 hrs/week | $153,713 | $0 | $52,164 | $205,877 |
| DIRECTOR OF MARKETING/FAN EXPERIENCE Highest compensated employee, 40.00 hrs/week | $134,078 | $0 | $30,632 | $164,710 |
7 people received more than $100,000 in reportable compensation from Sugar Bowl (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.5M (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b25 · 25 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 519
- Volunteers Part I, line 6125
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| CAESARS SUPERDOME Stadium services | $1,277,590 |
| THE VEGA GROUP Event planning | $297,307 |
| CENTERPLATE Catering | $209,128 |
| TAYMAR SALES U Staffing | $195,475 |
| NEW ORLEANS TOURS Transportation | $173,631 |
Individuals listed as contractors are left out. 15 contractors were paid more than $100,000 in all.
Correct a figure or respond
Every number above is copied from Sugar Bowl's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Sugar Bowl, you can publish a response that is linked from this page.
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Of every $100 Sugar Bowl spent in FY2025, $93.15 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- United States Center for SafesportDenver, CO · revenue $25M · programs 72.7% · 2024
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- United States of America WrestlingColorado Springs, CO · revenue $26M · programs 89.4% · FY2025
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All recreation & sports charities · Largest charities in Louisiana
Questions people ask
How much of Sugar Bowl's spending goes to programs?
In the fiscal year ending June 30, 2025, Sugar Bowl reported that 93.1% of its $24.3 million in expenses went to program services, 6.9% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Sugar Bowl pay its top executive?
The largest total compensation Sugar Bowl reported for one person in the fiscal year ending June 30, 2025 was $1,111,527, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Sugar Bowl get its money?
Of $25.3 million in revenue in the fiscal year ending June 30, 2025, 7.9% came from contributions and grants (including 7.9% from government grants) and 78.3% from program service revenue (Form 990, Part VIII).
Is Sugar Bowl a registered charity?
The IRS lists EIN 72-0272830 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202611359349312081 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202443169349305904 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202431359349311418 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202233089349302458 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202211369349303866 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202043179349305114 · read the filing
All filings for EIN 72-0272830: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.