Positive Coaching Alliance
Positive Coaching Alliance reported $12.1 million in revenue and $13.6 million in expenses for the fiscal year ending August 31, 2025. Of every $100 it spent, $80.96 went to program services, $9.14 to management and general costs and $9.90 to fundraising. Its largest source of revenue was contributions and grants: 76.7% of the total. The highest compensation it reported for one person was $385,549 (CHIEF EXECUTIVE OFFICER). 21 people received more than $100,000 in reportable compensation. Revenue rose 63% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending August 31, 2025 · Form 990, Part IX, line 25 · total expenses $14MFor context, the median across 5,499 covered education charities: $85.56 programs, $13.59 management, $0.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending August 31, 2025 · Form 990, Part VIII · total revenue $12M- Contributions & grants (non-government)$75.48 $9.3M
- Program service revenue$23.42 $2.9M
- Investment income$1.10 $135K
Other revenue was negative: −$190K. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 81.0% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 9.1% | 13.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 9.9% | 0.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.15 | $0.04 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 76.7% | 19.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.1% |
| Program service revenue share Part VIII 2g ÷ 12 | 23.8% | 69.9% |
| Highest reported compensation Part VII-A, columns D–F | $385,549 | $331,578 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.83% | 1.28% |
| People paid over $100,000 Part VII, line 2 | 21 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 4.4 | 13.3 |
| Independent voting board members Part VI 1a–1b | 24 of 24 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expensePca's unified program integrates partnership engagement and fulfillment, program expansion and enhancement, and community and coach engagement into a comprehensive approach to transforming the culture of youth sports. Pca partners with organizations to deliver training, workshops, and ongoing support to coaches, parents, and athletes to foster a positive, inclusive, and character-building sports environment. Building on this foundation, the program advances pca's mission by continuously enhancing and expanding its offerings. This includes developing new initiatives, refining existing…
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUTIVE OFFICER Officer, 40.00 hrs/week | $342,090 | $0 | $43,459 | $385,549 |
| CHIEF COMMUNITY IMPACT OFFICER Key employee, 40.00 hrs/week | $237,970 | $0 | $15,832 | $253,802 |
| EVP, REVENUE Highest compensated employee, 40.00 hrs/week | $207,360 | $0 | $23,798 | $231,158 |
| CEO (UNTIL 4/2025) Officer, 40.00 hrs/week | $192,248 | $0 | $24,056 | $216,304 |
| VP, EXTERNAL RELATIONS Highest compensated employee, 40.00 hrs/week | $182,214 | $0 | $27,262 | $209,476 |
| VP, PARTNER DEVELOPMENT Highest compensated employee, 40.00 hrs/week | $178,688 | $0 | $10,827 | $189,515 |
| CHIEF EDUCATION AND PRODUCT OFFICER Highest compensated employee, 40.00 hrs/week | $150,247 | $0 | $29,471 | $179,718 |
| VP, PEOPLE AND HR OPERATIONS Highest compensated employee, 40.00 hrs/week | $167,610 | $0 | $11,828 | $179,438 |
21 people received more than $100,000 in reportable compensation from Positive Coaching Alliance (Part VII, line 2). Compensation of current officers, directors and key employees totaled $944K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b24 · 24 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5223
- Volunteers Part I, line 624
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses onlyIndividuals listed as contractors are left out. 2 contractors were paid more than $100,000 in all.
Private foundation grants it received
32 private foundations reported grants to Positive Coaching Alliance totaling $3.4M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Positive Coaching Alliance's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Positive Coaching Alliance, you can publish a response that is linked from this page.
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Of every $100 Positive Coaching Alliance spent in FY2025, $80.96 went to programs. The full breakdown, from its IRS Form 990:
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Questions people ask
How much of Positive Coaching Alliance's spending goes to programs?
In the fiscal year ending August 31, 2025, Positive Coaching Alliance reported that 81.0% of its $13.6 million in expenses went to program services, 9.1% to management and general and 9.9% to fundraising (Form 990, Part IX).
How much does Positive Coaching Alliance pay its top executive?
The largest total compensation Positive Coaching Alliance reported for one person in the fiscal year ending August 31, 2025 was $385,549, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Positive Coaching Alliance get its money?
Of $12.1 million in revenue in the fiscal year ending August 31, 2025, 76.7% came from contributions and grants and 23.8% from program service revenue (Form 990, Part VIII).
Is Positive Coaching Alliance a registered charity?
The IRS lists EIN 77-0485946 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending August 31, 2025, object 202642199349300704 · read the filing
- FY2024: Form 990 for the fiscal year ending August 31, 2024, object 202521959349301477 · read the filing
- FY2023: Form 990 for the fiscal year ending August 31, 2023, object 202441979349300339 · read the filing
- FY2022: Form 990 for the fiscal year ending August 31, 2022, object 202321959349301307 · read the filing
- FY2021: Form 990 for the fiscal year ending August 31, 2021, object 202211949349301716 · read the filing
- FY2020: Form 990 for the fiscal year ending August 31, 2020, object 202141769349300139 · read the filing
All filings for EIN 77-0485946: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.