Kids in Need Foundation
Kids in Need Foundation reported $68.3 million in revenue and $53.4 million in expenses for calendar year 2025. Of every $100 it spent, $93.83 went to program services, $4.30 to management and general costs and $1.87 to fundraising. Its largest source of revenue was contributions and grants: 99.8% of the total. The highest compensation it reported for one person was $290,935 (CEO). 6 people received more than $100,000 in reportable compensation. Revenue rose 4% between 2019 and 2025. Source: Form 990, 2025.
Where $100 of spending went
Calendar year 2025 · Form 990, Part IX, line 25 · total expenses $53MFor context, the median across 5,499 covered education charities: $85.56 programs, $13.59 management, $0.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2025 · Form 990, Part VIII · total revenue $68MOther revenue was negative: −$16,235. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 93.8% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 4.3% | 13.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 1.9% | 0.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.01 | $0.04 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 99.8% | 19.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.1% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 69.9% |
| Highest reported compensation Part VII-A, columns D–F | $290,935 | $331,578 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.55% | 1.28% |
| People paid over $100,000 Part VII, line 2 | 6 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 7.8 | 13.3 |
| Independent voting board members Part VI 1a–1b | 14 of 14 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2025 · Form 990, Part III · the three largest programs by expenseNational network of resource centers (including twin cities resource center) the foundation partners with over 40 resource centers across the country to help distribute much-needed school supplies to students who would otherwise go without. These organizations focus on schools with high percentages of students enrolled in the federal free and reduced lunch program. The resource centers are independently operated by nonprofit organizations that meet the foundation's requirements
Supply a teacher focuses on core mission of providing essential school supplies to the classrooms of children most in need. Successful applicants receive two large boxes containing a predetermined assortment of core items with a retail value of approximately $500
Supply a student the foundation seeks sponsors to provide school supplies to children in need. Under this program, the foundation provides backpacks containing school supplies for children in needs. These school supplies are shipped to various schools and approved charities
Highest reported compensation
2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CEO Officer, 40.00 hrs/week | $275,759 | $0 | $15,176 | $290,935 |
| VICE PRESIDENT, OPERATIONS & FULFILLMENT Highest compensated employee, 40.00 hrs/week | $186,109 | $0 | $17,956 | $204,065 |
| VP OF MARKETING AND EVENTS Highest compensated employee, 40.00 hrs/week | $150,051 | $0 | $18,969 | $169,020 |
| VICE PRESIDENT, MISSION IMPACT Highest compensated employee, 40.00 hrs/week | $139,775 | $0 | $17,538 | $157,313 |
| DIRECTOR OF COMMUNICATIONS AND PUBLIC AFFAIRS Highest compensated employee, 40.00 hrs/week | $114,696 | $0 | $15,409 | $130,105 |
6 people received more than $100,000 in reportable compensation from Kids in Need Foundation (Part VII, line 2). Compensation of current officers, directors and key employees totaled $424K (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b14 · 14 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 564
- Volunteers Part I, line 61,610
Correct a figure or respond
Every number above is copied from Kids in Need Foundation's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Kids in Need Foundation, you can publish a response that is linked from this page.
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Of every $100 Kids in Need Foundation spent in 2025, $93.83 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Warren Wilson CollegeAsheville, NC · revenue $68M · programs 86.6% · FY2025
- Lasell UniversityNewton, MA · revenue $68M · programs 86.9% · FY2025
- Livingstone CollegeSalisbury, NC · revenue $68M · programs 68.5% · FY2025
- Concept Schools NfpSchaumburg, IL · revenue $68M · programs 94.8% · FY2025
- Viterbo UniversityLA Crosse, WI · revenue $68M · programs 73.6% · FY2025
Questions people ask
How much of Kids in Need Foundation's spending goes to programs?
In calendar year 2025, Kids in Need Foundation reported that 93.8% of its $53.4 million in expenses went to program services, 4.3% to management and general and 1.9% to fundraising (Form 990, Part IX).
How much does Kids in Need Foundation pay its top executive?
The largest total compensation Kids in Need Foundation reported for one person in calendar year 2025 was $290,935, for the role of CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Kids in Need Foundation get its money?
Of $68.3 million in revenue in calendar year 2025, 99.8% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).
Is Kids in Need Foundation a registered charity?
The IRS lists EIN 82-1078462 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2025: Form 990 for calendar year 2025, object 202602459349301630 · read the filing
- 2024: Form 990 for calendar year 2024, object 202512829349301426 · read the filing
- 2023: Form 990 for calendar year 2023, object 202442489349301469 · read the filing
- 2022: Form 990 for calendar year 2022, object 202342419349301759 · read the filing
- 2021: Form 990 for calendar year 2021, object 202202279349304335 · read the filing
- 2020: Form 990 for calendar year 2020, object 202122849349301562 · read the filing
- 2019: Form 990 for calendar year 2019, object 202033219349308718 · read the filing
All filings for EIN 82-1078462: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.