Pelotonia
Pelotonia reported $46.1 million in revenue and $37.0 million in expenses for calendar year 2024. Of every $100 it spent, $89.20 went to program services, $7.78 to management and general costs and $3.02 to fundraising. Its largest source of revenue was contributions and grants: 100.9% of the total. The highest compensation it reported for one person was $513,897 (PRESIDENT AND CEO). 7 people received more than $100,000 in reportable compensation. Revenue rose 217% between 2020 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $37MFor context, the median across 5,499 covered education charities: $85.56 programs, $13.59 management, $0.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $46MOther revenue was negative: −$1.4M. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 89.2% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 7.8% | 13.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 3.0% | 0.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.02 | $0.04 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 100.9% | 19.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 1.1% |
| Program service revenue share Part VIII 2g ÷ 12 | 0.0% | 69.9% |
| Highest reported compensation Part VII-A, columns D–F | $513,897 | $331,578 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.39% | 1.28% |
| People paid over $100,000 Part VII, line 2 | 7 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 9.2 | 13.3 |
| Independent voting board members Part VI 1a–1b | 11 of 12 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expensePelotonia supports high-risk, high-reward cancer research initiatives at the ohio state university comprehensive cancer center arthur g. James cancer hospital and solove research institute. The funds raised support projects that address many areas of cancer research, including prevention, diagnosis, treatment, psychosocial issues, accelerated drug development, and large initiatives that help change the landscape of cancer care and offer help and hope to patients and families from around the world. Pelotonia funds are not restricted to specific cancer types, allowing US to invest in innovation…
In 2022, pelotonia, in collaboration with victoria's secret and the american association of cancer research, established "the victoria's secret global fund for women's cancers," to support research aimed at preventing, detecting, treating and supporting the survivorship of women with cancer and investing in the next generation of women scientists who represent the diverse population they serve
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT AND CEO Officer, 40.00 hrs/week | $471,674 | $0 | $42,223 | $513,897 |
| VICE CHAIR Director/trustee, officer, 40.00 hrs/week | $352,500 | $0 | $38,970 | $391,470 |
| CHIEF FINANCIAL OFFICER Officer, 40.00 hrs/week | $284,537 | $0 | $39,520 | $324,057 |
| VP OF COMMUNITY ENGAGEMENT AND PARTNERSHIPS Key employee, 40.00 hrs/week | $238,885 | $0 | $35,563 | $274,448 |
| DIRECTOR OF EVENT OPERATIONS Highest compensated employee, 40.00 hrs/week | $149,549 | $0 | $7,402 | $156,951 |
| DIRECTOR OF MARKETING AND COMMUNICATIONS Key employee, 40.00 hrs/week | $150,520 | $0 | $0 | $150,520 |
| DIRECTOR OF COMMUNITY ENGAGEMENT Highest compensated employee, 1.00 hrs/week | $117,020 | $0 | $14,193 | $131,213 |
7 people received more than $100,000 in reportable compensation from Pelotonia (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.7M (Part IX, line 5).
5 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b12 · 11 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 534
- Volunteers Part I, line 63,250
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| AVI FOODSYSTEMS INC Catering | $625,963 |
| FORT VENTURES LLC Creative design | $297,930 |
| LASTING IMPRESSIONS EVENT RENTAL Event production | $270,824 |
| RIGHTPOINT CONSULTING LLC Software development | $252,233 |
| CADENCE EVENT MANAGEMENT LLC Event production | $251,598 |
Individuals listed as contractors are left out. 7 contractors were paid more than $100,000 in all.
Private foundation grants it received
94 private foundations reported grants to Pelotonia totaling $623K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Pelotonia's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Pelotonia, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Pelotonia spent in 2024, $89.20 went to programs. The full breakdown, from its IRS Form 990:
Embed on your site
Similar-sized charities in this cause
- Lakewood Cheder SchoolLakewood, NJ · revenue $46M · programs 95.1% · FY2025
- The Cleveland Institute of ArtCleveland, OH · revenue $46M · programs 87.6% · FY2025
- Howard Payne UniversityBrownwood, TX · revenue $46M · programs 83.2% · FY2025
- Center City Public Charter SchoolsWashington, DC · revenue $46M · programs 90.8% · FY2025
- Albany Law SchoolAlbany, NY · revenue $46M · programs 80.0% · FY2025
Questions people ask
How much of Pelotonia's spending goes to programs?
In calendar year 2024, Pelotonia reported that 89.2% of its $37.0 million in expenses went to program services, 7.8% to management and general and 3.0% to fundraising (Form 990, Part IX).
How much does Pelotonia pay its top executive?
The largest total compensation Pelotonia reported for one person in calendar year 2024 was $513,897, for the role of PRESIDENT AND CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Pelotonia get its money?
Of $46.1 million in revenue in calendar year 2024, 100.9% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).
Is Pelotonia a registered charity?
The IRS lists EIN 82-4997087 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024, object 202533189349305183 · read the filing · XML
- 2023: Form 990 for calendar year 2023, object 202413209349306041 · read the filing
- 2022: Form 990 for calendar year 2022, object 202333199349306463 · read the filing
- 2021: Form 990 for calendar year 2021, object 202213199349325711 · read the filing
- 2020: Form 990 for calendar year 2020, object 202133199349318738 · read the filing
All filings for EIN 82-4997087: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.