Lulu's Place

El Segundo, CA · EIN 83-4368221 · 501(c)(3) · Publicly supported organization (170(b)(1)(A)(vi))
Latest filing: Form 990 for calendar year 2024 (tax year 2024) · View the filing · Correct or respond

Lulu's Place reported $24.3 million in revenue and $2.6 million in expenses for calendar year 2024. Of every $100 it spent, $64.29 went to program services, $12.44 to management and general costs and $23.27 to fundraising. Its largest source of revenue was contributions and grants: 73.0% of the total. Revenue rose 381% between 2020 and 2024. Source: Form 990, 2024.

Where $100 of spending went

Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $2.6M

Program services$64.29 $1.7M
Management & general$12.44 $321K
Fundraising$23.27 $601K

For context, the median across 237 covered recreation & sports charities: $88.05 programs, $10.89 management, $1.06 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2024 · Form 990, Part VIII · total revenue $24M

Contributions & grants (non-government)$72.90 $18M
Investment income$27.10 $6.6M

Other revenue was negative: −$21,971. The bar shows the positive sources only.

The 990 scorecard · same measures for every charity, no grades

2024 filing. Median across 237 covered charities in this category, from their latest filings.
Measure	2024	Median
Program services Part IX 25(B) ÷ 25(A)	64.3%	84.4%
Management & general Part IX 25(C) ÷ 25(A)	12.4%	10.4%
Fundraising Part IX 25(D) ÷ 25(A)	23.3%	1.0%
Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h	$0.03	$0.05
Contributions & grants share of revenue Part VIII 1h ÷ 12	73.0%	25.2%
Government grants share of revenue Part VIII 1e ÷ 12	0.0%	0.0%
Program service revenue share Part VIII 2g ÷ 12	0.0%	61.0%
Highest reported compensation Part VII-A, columns D–F	Not reported	$365,322
Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A)	Not reported	2.14%
People paid over $100,000 Part VII, line 2	0	6
Net assets, in months of expenses Part X 33(B) ÷ monthly expenses	343.4	14.9
Independent voting board members Part VI 1a–1b	12 of 13	100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2024 · Form 990, Part III · the three largest programs by expense

$130K expenses · 7.8% of program spending · revenue $24M

Multi-sport and learning center planning, site development and construction

$1.5M expenses · 92.2% of program spending · grants $1.5M

Support for local organizations pending contruction of facilities

6 filings since FY2019 (9 mo.)

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked

RevenueExpensesShort periods (after a fiscal-year change) are in the table, not the chart.

Filing	Revenue	Expenses	Programs	Net assets	Top pay
2024 (amended) ⓘ	$24M	$2.6M	64.3%	$74M	—
2023 ⓘ	$21M	$451K	25.5%	$52M	—
2022 ⓘ	$11M	$1.2M	80.3%	$30M	—
2021 ⓘ	$13M	$747K	65.3%	$21M	—
2020 ⓘ	$5.0M	$1.3M	83.7%	$4.2M	—
FY2019 (9 mo.) ⓘ	$2.0M	$1.6M	81.1%	$442K	—

Governance answers, as filed

2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means

Voting board members, and how many are independent Part VI, lines 1a–1b13 · 12 independent
Audited financial statements Part XII 2bYes
Conflict-of-interest policy Part VI 12aYes
Whistleblower policy Part VI 13Yes
Document retention policy Part VI 14Yes
Independent process for top executive pay Part VI 15aNo
Board given the 990 before filing Part VI 11aYes
Family or business ties among insiders Part VI 2Yes
Aware of a significant diversion of assets Part VI 5No
Excess benefit transaction with an insider Part IV 25aNo
Loans to or from insiders outstanding Part IV 26No
Lobbying, or a 501(h) election in effect Part IV 4No
Over $15,000 of professional fundraising services Part IV 18Yes
Over $10,000 of activity outside the U.S. Part IV 14bNo
Employees Part I, line 50

Largest outside contractors

2024 · Form 990, Part VII, Section B · businesses only

RIOS ARCHITECTURE Engineering	$934,994
SHERWOOD DESIGN ENGINEERS Civil engineering	$781,317
LINCOLN PROPERTY COMPANY Real estate	$427,547
DPR CONSTRUCTION Civil engineering	$383,748
MDM ADVISORY LLC Fundraising	$195,844

Individuals listed as contractors are left out. 5 contractors were paid more than $100,000 in all.

Private foundation grants it received

5 private foundations reported grants to Lulu's Place totaling $2.0M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from Lulu's Place's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Lulu's Place, you can publish a response that is linked from this page.

Report a correction Respond as Lulu's Place How this works

Similar-sized charities in this cause

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Fort Mill, SC · revenue $24M · programs 85.7% · 2024
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Columbus, OH · revenue $24M · programs 91.8% · FY2025
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South Florida Fair & Palm Beach County Expositions
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Young Men's Christian Association of Greater Waukesha County
New Berlin, WI · revenue $24M · programs 89.0% · 2025

All recreation & sports charities · Largest charities in California

Questions people ask

How much of Lulu's Place's spending goes to programs?

In calendar year 2024, Lulu's Place reported that 64.3% of its $2.6 million in expenses went to program services, 12.4% to management and general and 23.3% to fundraising (Form 990, Part IX).

Where does Lulu's Place get its money?

Of $24.3 million in revenue in calendar year 2024, 73.0% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).

Is Lulu's Place a registered charity?

The IRS lists EIN 83-4368221 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

2024: Form 990 for calendar year 2024 (amended), object 202610169349300001 · read the filing · XML
2023: Form 990 for calendar year 2023, object 202413209349301761 · read the filing
2022: Form 990 for calendar year 2022, object 202343189349300314 · read the filing
2021: Form 990 for calendar year 2021, object 202233059349300118 · read the filing
2020: Form 990 for calendar year 2020, object 202143199349311574 · read the filing
FY2019 (9 mo.): Form 990 for the 9-month short period ending December 31, 2019, object 202003189349307405 · read the filing

All filings for EIN 83-4368221: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.