The Western Stock Show Association
Also known as National Western Stock Show
The Western Stock Show Association reported $49.8 million in revenue and $30.4 million in expenses for the fiscal year ending March 31, 2025. Of every $100 it spent, $76.49 went to program services, $8.36 to management and general costs and $15.15 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 55.5% of the total. The highest compensation it reported for one person was $544,848 (PRESIDENT & CEO - TERM ENDED JAN 2025). 6 people received more than $100,000 in reportable compensation. Revenue fell 0% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending March 31, 2025 · Form 990, Part IX, line 25 · total expenses $30MFor context, the median across 237 covered recreation & sports charities: $88.05 programs, $10.89 management, $1.06 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending March 31, 2025 · Form 990, Part VIII · total revenue $50M- Contributions & grants (non-government)$28.72 $14M
- Program service revenue$55.45 $28M
- Investment income$15.83 $7.9M
Other revenue was negative: −$67,610. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 76.5% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 8.4% | 10.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 15.1% | 1.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.32 | $0.05 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 28.8% | 25.2% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 55.5% | 61.0% |
| Highest reported compensation Part VII-A, columns D–F | $544,848 | $365,322 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.79% | 2.14% |
| People paid over $100,000 Part VII, line 2 | 6 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 37.3 | 14.9 |
| Independent voting board members Part VI 1a–1b | 17 of 17 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expensePresentation of the national Western Stock Show, horse show androdeo: wssa organizational documents and application for taxexempt status require it to produce the show each year. The showtakes place at the national western complex in denver, co everyjanuary, and for the last several years has been attended by over600,000 people. Detailed information on the various educationalactivities and benefits of this annual event is far too extensiveto be presented on a summary schedule in form 990
Off-season educational shows and related programs: outside of themonth of january, the association promotes usage of its facilitiesby a variety of other organizations, many of which areagriculture, livestock or horse oriented organizations. Theseorganizations produce their own shows in the national westerncomplex based on contracts with the association. Supported byassociation personnel and other resources, many of these showsprovide educational benefits to the participants and the generalpublic attending similar to those derived from the nationalwestern Stock Show, horse show and rodeo in…
National western scholarship programs: wssa established thenational western scholarship fund during the fiscal year endedmarch 31, 1985 to provide for scholarship awards to studentsinterested in livestock or agriculture. The scholarship programhas grown dramatically with numerous students and prospectivestudents receiving scholarship awards annually both through wssaand through a scholarship endowment from wssa matched by andadministered by the university of wyoming
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO - TERM ENDED JAN 2025 Director/trustee, officer, 40.00 hrs/week | $483,099 | $0 | $61,749 | $544,848 |
| STAFF VP OF PARTNERSHIP & Officer, 40.00 hrs/week | $321,780 | $0 | $69,359 | $391,139 |
| STAFF VP & CFO Officer, 40.00 hrs/week | $281,224 | $0 | $52,689 | $333,913 |
| STAFF VP OF TICKET & EVENT Officer, 40.00 hrs/week | $194,814 | $0 | $46,632 | $241,446 |
| STAFF VP OF RODEO, HORSE & Officer, 40.00 hrs/week | $179,442 | $0 | $45,541 | $224,983 |
| VICE PRESIDENT OF EVENT OP Officer, 40.00 hrs/week | $152,242 | $0 | $58,811 | $211,053 |
6 people received more than $100,000 in reportable compensation from The Western Stock Show Association (Part VII, line 2). Compensation of current officers, directors and key employees totaled $670K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b17 · 17 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aNo
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5660
- Volunteers Part I, line 6978
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| SAUNDERS CONSTRUCTION INC Building contractor | $41,576,161 |
| SSA GROUP LLC Concessions | $799,953 |
| PRCA Production | $604,380 |
| TRYBA ARCHITECTS Building contractor | $544,133 |
| MIKE CERVI CHAMPIONSHIP RODEO LLC Production | $440,747 |
Individuals listed as contractors are left out. 26 contractors were paid more than $100,000 in all.
Private foundation grants it received
24 private foundations reported grants to The Western Stock Show Association totaling $2.7M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from The Western Stock Show Association's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for The Western Stock Show Association, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 The Western Stock Show Association spent in FY2025, $76.49 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- United States Bowling CongressArlington, TX · revenue $50M · programs 72.4% · 2024
- San Antonio Livestock ExpositionSan Antonio, TX · revenue $51M · programs 86.1% · FY2025
- USA SwimmingColorado Springs, CO · revenue $48M · programs 83.5% · 2024
- Western Washington Fair AssociationPuyallup, WA · revenue $51M · programs 96.3% · FY2025
- USA VolleyballColorado Springs, CO · revenue $46M · programs 84.2% · 2024
All recreation & sports charities · Largest charities in Colorado
Questions people ask
How much of The Western Stock Show Association's spending goes to programs?
In the fiscal year ending March 31, 2025, The Western Stock Show Association reported that 76.5% of its $30.4 million in expenses went to program services, 8.4% to management and general and 15.1% to fundraising (Form 990, Part IX).
How much does The Western Stock Show Association pay its top executive?
The largest total compensation The Western Stock Show Association reported for one person in the fiscal year ending March 31, 2025 was $544,848, for the role of PRESIDENT & CEO - TERM ENDED JAN 2025 (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does The Western Stock Show Association get its money?
Of $49.8 million in revenue in the fiscal year ending March 31, 2025, 28.8% came from contributions and grants and 55.5% from program service revenue (Form 990, Part VIII).
Is The Western Stock Show Association a registered charity?
The IRS lists EIN 84-0517361 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending March 31, 2025, object 202600449349301330 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending March 31, 2024, object 202500379349301310 · read the filing
- FY2023: Form 990 for the fiscal year ending March 31, 2023, object 202332719349301618 · read the filing
- FY2022: Form 990 for the fiscal year ending March 31, 2022, object 202222659349301212 · read the filing
- FY2021: Form 990 for the fiscal year ending March 31, 2021, object 202210469349302366 · read the filing
- FY2020: Form 990 for the fiscal year ending March 31, 2020, object 202110429349301216 · read the filing
All filings for EIN 84-0517361: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.