Pasadena Tournament of Roses Association
Pasadena Tournament of Roses Association reported $126.1 million in revenue and $131.6 million in expenses for the fiscal year ending April 30, 2026. Of every $100 it spent, $96.63 went to program services, $3.37 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 97.8% of the total. The highest compensation it reported for one person was $501,310 (Chief Executive Officer). 15 people received more than $100,000 in reportable compensation. Revenue rose 23% between FY2020 and FY2026. Source: Form 990, FY2026.
Where $100 of spending went
The fiscal year ending April 30, 2026 · Form 990, Part IX, line 25 · total expenses $132MFor context, the median across 237 covered recreation & sports charities: $88.05 programs, $10.89 management, $1.06 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending April 30, 2026 · Form 990, Part VIII · total revenue $126MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2026 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 96.6% | 84.4% |
| Management & general Part IX 25(C) ÷ 25(A) | 3.4% | 10.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 1.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | Not reported | $0.05 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 0.2% | 25.2% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 97.8% | 61.0% |
| Highest reported compensation Part VII-A, columns D–F | $501,310 | $365,322 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 0.38% | 2.14% |
| People paid over $100,000 Part VII, line 2 | 15 | 6 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 4.4 | 14.9 |
| Independent voting board members Part VI 1a–1b | 52 of 52 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2026 · Form 990, Part III · the three largest programs by expenseRose Bowl Game: The Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football Rose Bowl Game on New Year's Day. On January 1, 2026, the Association hosted the College Football Playoff Quarterfinal at the Rose Bowl Game ("CFP Game"). The CFP Game showcased two of the country's top eight collegiate teams in a postseason match-up, in front of approximately 87,000 live viewers. The game was also televised live on ESPN to over 24 million viewers
Rose Parade: The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats
Other Association Events: The Association, in its efforts to promote the City of Pasadena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the…
Highest reported compensation
FY2026 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| Chief Executive Officer Officer, 40.00 hrs/week | $444,732 | $0 | $56,578 | $501,310 |
| Officer, Rose Bowl Game Officer, 40.00 hrs/week | $261,100 | $0 | $44,688 | $305,788 |
| Chief Financial Officer Officer, 40.00 hrs/week | $259,789 | $0 | $42,586 | $302,375 |
| Sr. Director, Strategic Partnerships Key employee, 40.00 hrs/week | $246,040 | $0 | $26,744 | $272,784 |
| Chief Operating Officer Officer, 40.00 hrs/week | $225,373 | $0 | $34,089 | $259,462 |
| Partner Relations, Licensing Key employee, 40.00 hrs/week | $203,230 | $0 | $20,280 | $223,510 |
| of Operations, Rose Bowl Game Key employee, 40.00 hrs/week | $177,621 | $0 | $28,220 | $205,841 |
| Sr Director, Community Relations Key employee, 40.00 hrs/week | $164,537 | $0 | $25,459 | $189,996 |
15 people received more than $100,000 in reportable compensation from Pasadena Tournament of Roses Association (Part VII, line 2). Compensation of current officers, directors and key employees totaled $2.2M (Part IX, line 5).
7 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2026 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b52 · 52 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aNo
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 544
- Volunteers Part I, line 6935
Largest outside contractors
FY2026 · Form 990, Part VII, Section B · businesses only| Rose Bowl Operating Co Event services, suite rentals | $2,731,951 |
| City of Pasadena - MLA Master license agreement | $1,958,972 |
| Contemporary Services Corporation Security services, crowd management | $916,757 |
| CKC Squadron Holding LLC dba Squadron Broadcast production services | $713,864 |
Individuals listed as contractors are left out. 41 contractors were paid more than $100,000 in all.
Private foundation grants it received
1 private foundation reported grants to Pasadena Tournament of Roses Association totaling $60 on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from Pasadena Tournament of Roses Association's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Pasadena Tournament of Roses Association, you can publish a response that is linked from this page.
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Of every $100 Pasadena Tournament of Roses Association spent in FY2026, $96.63 went to programs. The full breakdown, from its IRS Form 990:
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All recreation & sports charities · Largest charities in California
Questions people ask
How much of Pasadena Tournament of Roses Association's spending goes to programs?
In the fiscal year ending April 30, 2026, Pasadena Tournament of Roses Association reported that 96.6% of its $131.6 million in expenses went to program services, 3.4% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Pasadena Tournament of Roses Association pay its top executive?
The largest total compensation Pasadena Tournament of Roses Association reported for one person in the fiscal year ending April 30, 2026 was $501,310, for the role of Chief Executive Officer (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Pasadena Tournament of Roses Association get its money?
Of $126.1 million in revenue in the fiscal year ending April 30, 2026, 0.2% came from contributions and grants (including 0.0% from government grants) and 97.8% from program service revenue (Form 990, Part VIII).
Is Pasadena Tournament of Roses Association a registered charity?
The IRS lists EIN 95-1725190 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024, 2025. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2026: Form 990 for the fiscal year ending April 30, 2026, object 202602519349301430 · read the filing
- FY2025: Form 990 for the fiscal year ending April 30, 2025, object 202502589349301300 · read the filing
- FY2024: Form 990 for the fiscal year ending April 30, 2024, object 202422489349302052 · read the filing
- FY2023: Form 990 for the fiscal year ending April 30, 2023, object 202322519349301247 · read the filing
- FY2022: Form 990 for the fiscal year ending April 30, 2022, object 202232569349301628 · read the filing
- FY2021: Form 990 for the fiscal year ending April 30, 2021, object 202142539349300729 · read the filing
- FY2020: Form 990 for the fiscal year ending April 30, 2020, object 202042689349300044 · read the filing
All filings for EIN 95-1725190: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.