Would You Fund It?

2012 · TV pitch

Would you have funded Scrub Daddy?

A sponge that changes texture with water temperature

An inventor sells a smiley-face kitchen sponge made of a polymer that is firm in cold water and soft in warm water. It doesn't scratch and rinses clean. He has been selling it regionally and wants national distribution.

  • Selling regionally so far
  • One product in a crowded aisle
Show what happened

✅ Success

Scrub Daddy With a TV investor's help it reached TV shopping and national retailers; by May 2023 it had more than $926 million in retail sales, among the highest of any product pitched on the show.

On the TV pitch show: One TV investor made a deal: $200,000 for 20%.

Sources: Scrub Daddy (Wikipedia)

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