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Knoxville Convention & Visitors Bureau
Also known as Visit Knoxville
Knoxville Convention & Visitors Bureau reported $13.5 million in revenue and $10.7 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $93.78 went to program services, $6.22 to management and general costs and $0.00 to fundraising. Its largest source of revenue was contributions and grants: 69.6% of the total. Government grants made up 69.0%. The highest compensation it reported for one person was $268,883 (PRESIDENT). 2 people received more than $100,000 in reportable compensation. Revenue rose 139% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $11MFor context, the median across 479 covered community improvement & capacity building charities: $90.45 programs, $9.31 management, $0.24 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $13MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 93.8% | 89.1% |
| Management & general Part IX 25(C) ÷ 25(A) | 6.2% | 9.2% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.2% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 69.6% | 80.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 69.0% | 14.9% |
| Program service revenue share Part VIII 2g ÷ 12 | 23.7% | 11.9% |
| Highest reported compensation Part VII-A, columns D–F | $268,883 | $291,103 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.51% | 1.49% |
| People paid over $100,000 Part VII, line 2 | 2 | 5 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 17.1 | 9.2 |
| Independent voting board members Part VI 1a–1b | 11 of 11 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseMarketing & development:visit knoxville website hosted over 2.8 million sessions (up roughly 12% over stly). A total of 87% of the audience sessions originated from outside of the city of knoxville. Unique visitors increased by 11%, pageviews increased by 10%, and the site averaged 18,334 pageviews per day. Social media channels continue to see increased audience growth and engagement. We continue to track hotel bookings generated by digital ad placement, with over 31,628 bookings generated
Sales: the organization hosted approximately 39 site visits representing various associations and organizations from all over the country and performed four (4) scouting trips for possible upcoming sporting events. The sales staff attended 14 trade shows and conducted more than 478 sales appointments/meetings while promoting knoxville to meeting planners. These efforts generated 653 sales leads and booked 219 events/groups
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT Officer, 45.00 hrs/week | $216,677 | $0 | $52,206 | $268,883 |
| SR DIRECTOR SPORTS COMMISS Highest compensated employee, 40.00 hrs/week | $117,677 | $0 | $28,444 | $146,121 |
2 people received more than $100,000 in reportable compensation from Knoxville Convention & Visitors Bureau (Part VII, line 2). Compensation of current officers, directors and key employees totaled $269K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b11 · 11 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 547
- Volunteers Part I, line 6292
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| SIMPLEVIEW Annual agreement for cvb tourism softwar | $168,001 |
| CHROMA ENERGY GROUP Construction | $167,042 |
| ACR III LSC HOLDINGS LLC Visitor guide printing | $154,125 |
Individuals listed as contractors are left out. 3 contractors were paid more than $100,000 in all.
Correct a figure or respond
Every number above is copied from Knoxville Convention & Visitors Bureau's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Knoxville Convention & Visitors Bureau, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 Knoxville Convention & Visitors Bureau spent in FY2025, $93.78 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Northend PropertiesLafayette, IN · revenue $13M · programs 100.0% · FY2025
- Community Action Program Commission of the Lancaster-Fairfield County AreaLancaster, OH · revenue $13M · programs 90.4% · 2024
- Eau Claire Community ComplexEau Claire, WI · revenue $13M · programs 94.5% · FY2025
- Community Action of South Eastern West VirginiaBluefield, WV · revenue $13M · programs 91.5% · FY2025
- University CircleCleveland, OH · revenue $13M · programs 80.2% · FY2025
All community improvement & capacity building charities · Largest charities in Tennessee
Questions people ask
How much of Knoxville Convention & Visitors Bureau's spending goes to programs?
In the fiscal year ending June 30, 2025, Knoxville Convention & Visitors Bureau reported that 93.8% of its $10.7 million in expenses went to program services, 6.2% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Knoxville Convention & Visitors Bureau pay its top executive?
The largest total compensation Knoxville Convention & Visitors Bureau reported for one person in the fiscal year ending June 30, 2025 was $268,883, for the role of PRESIDENT (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Knoxville Convention & Visitors Bureau get its money?
Of $13.5 million in revenue in the fiscal year ending June 30, 2025, 69.6% came from contributions and grants (including 69.0% from government grants) and 23.7% from program service revenue (Form 990, Part VIII).
Is Knoxville Convention & Visitors Bureau a registered charity?
The IRS lists EIN 20-1710722 as a 501(c)(3) organization (supporting organization (509(a)(3))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202601189349302335 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202511149349302251 · read the filing
- FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202431219349302573 · read the filing
- FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202341189349300144 · read the filing
- FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202220629349301762 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020, object 202120219349300517 · read the filing
All filings for EIN 20-1710722: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.