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Effie Worldwide
Effie Worldwide reported $10.1 million in revenue and $11.0 million in expenses for calendar year 2024. Of every $100 it spent, $88.01 went to program services, $11.99 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 97.0% of the total. The highest compensation it reported for one person was $466,361 (CHIEF EXECUT). 10 people received more than $100,000 in reportable compensation. Revenue rose 166% between FY2020 and 2024. Source: Form 990, 2024.
Where $100 of spending went
Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $11MFor context, the median across 479 covered community improvement & capacity building charities: $90.45 programs, $9.31 management, $0.24 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
Calendar year 2024 · Form 990, Part VIII · total revenue $10M- Contributions & grants (non-government)$3.02 $305K
- Program service revenue$96.71 $9.8M
- Investment income$0.27 $26,993
Other revenue was negative: −$28,593. The bar shows the positive sources only.
The 990 scorecard · same measures for every charity, no grades
| Measure | 2024 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 88.0% | 89.1% |
| Management & general Part IX 25(C) ÷ 25(A) | 12.0% | 9.2% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 0.2% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.00 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 3.0% | 80.1% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 0.0% | 14.9% |
| Program service revenue share Part VIII 2g ÷ 12 | 97.0% | 11.9% |
| Highest reported compensation Part VII-A, columns D–F | $466,361 | $291,103 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 4.24% | 1.49% |
| People paid over $100,000 Part VII, line 2 | 10 | 5 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 1.4 | 9.2 |
| Independent voting board members Part VI 1a–1b | 23 of 23 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
2024 · Form 990, Part III · the three largest programs by expenseUnited states effie awards: the united states effie awards identifies examples of marketing communication effectiveness via competitions requiring the submission of detailed marketing communications case studies by companies. Judging is done by senior executives within strict guidelines. The cases are then used to educate the industry on what works and why. Education: effie runs a number of different education programs under the effie academy. The role of the academy is to provide education to marketing professionals throughout different points in their career. Collegiate is for…
Highest reported compensation
2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| CHIEF EXECUT Officer, 40.00 hrs/week | $451,500 | $0 | $14,861 | $466,361 |
| CHIEF INNOVA Officer, 40.00 hrs/week | $285,000 | $0 | $58,248 | $343,248 |
| CHIEF REVENU Officer, 40.00 hrs/week | $296,773 | $0 | $32,998 | $329,771 |
| CHIEF OPERAT Key employee, 40.00 hrs/week | $260,000 | $0 | $10,914 | $270,914 |
| CHIEF FINANC Key employee, 40.00 hrs/week | $205,000 | $0 | $8,372 | $213,372 |
| VICE PRESIDE Highest compensated employee, 40.00 hrs/week | $160,000 | $0 | $19,707 | $179,707 |
| VICE PRESIDE Highest compensated employee, 40.00 hrs/week | $160,000 | $0 | $6,811 | $166,811 |
| VICE PRESIDE Highest compensated employee, 40.00 hrs/week | $123,500 | $0 | $32,652 | $156,152 |
10 people received more than $100,000 in reportable compensation from Effie Worldwide (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.7M (Part IX, line 5).
5 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b23 · 23 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bYes
- Employees Part I, line 539
- Volunteers Part I, line 623
Largest outside contractors
2024 · Form 990, Part VII, Section B · businesses only| GREAT BELIEVER LLC Website develop | $231,900 |
| DEELCOM Consulting | $230,634 |
| BE BETTER CONSULTANCY Consulting | $123,643 |
Individuals listed as contractors are left out. 5 contractors were paid more than $100,000 in all.
Correct a figure or respond
Every number above is copied from Effie Worldwide's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Effie Worldwide, you can publish a response that is linked from this page.
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Of every $100 Effie Worldwide spent in 2024, $88.01 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
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All community improvement & capacity building charities · Largest charities in New York
Questions people ask
How much of Effie Worldwide's spending goes to programs?
In calendar year 2024, Effie Worldwide reported that 88.0% of its $11.0 million in expenses went to program services, 12.0% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does Effie Worldwide pay its top executive?
The largest total compensation Effie Worldwide reported for one person in calendar year 2024 was $466,361, for the role of CHIEF EXECUT (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does Effie Worldwide get its money?
Of $10.1 million in revenue in calendar year 2024, 3.0% came from contributions and grants and 97.0% from program service revenue (Form 990, Part VIII).
Is Effie Worldwide a registered charity?
The IRS lists EIN 20-8875698 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- 2024: Form 990 for calendar year 2024 (amended), object 202601469349301305 · read the filing · XML
- 2023: Form 990 for calendar year 2023 (amended), object 202503189349313805 · read the filing
- 2022: Form 990 for calendar year 2022, object 202343199349311274 · read the filing
- 2021: Form 990 for calendar year 2021, object 202320409349301317 · read the filing
- FY2020: Form 990 for the fiscal year ending June 30, 2020 (amended), object 202240349349300044 · read the filing
All filings for EIN 20-8875698: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.