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Wisconsin Public Radio Association

Madison, WI · EIN 23-7363536 · 501(c)(3) · Publicly supported organization (509(a)(2))
Latest filing: Form 990 for the fiscal year ending June 30, 2025 (tax year 2024) · View the filing · Correct or respond

Wisconsin Public Radio Association reported $17.1 million in revenue and $11.5 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $73.53 went to program services, $2.92 to management and general costs and $23.55 to fundraising. Its largest source of revenue was contributions and grants: 92.9% of the total. The highest compensation it reported for one person was $25,548 (EXECUTIVE DIRECTOR OF WPRA). Revenue rose 47% between FY2020 and FY2025. Source: Form 990, FY2025.

Where $100 of spending went

The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $11M

For context, the median across 876 covered arts, culture & humanities charities: $79.98 programs, $13.89 management, $6.13 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $17M

The 990 scorecard · same measures for every charity, no grades

FY2025 filing. Median across 876 covered charities in this category, from their latest filings.
MeasureFY2025Median
Program services
Part IX 25(B) ÷ 25(A)
73.5%78.5%
Management & general
Part IX 25(C) ÷ 25(A)
2.9%13.6%
Fundraising
Part IX 25(D) ÷ 25(A)
23.6%6.0%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.17$0.10
Contributions & grants share of revenue
Part VIII 1h ÷ 12
92.9%57.5%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%1.7%
Program service revenue share
Part VIII 2g ÷ 12
0.0%20.8%
Highest reported compensation
Part VII-A, columns D–F
$25,548$385,706
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
0.22%2.03%
People paid over $100,000
Part VII, line 2
08
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
23.236.6
Independent voting board members
Part VI 1a–1b
18 of 18100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

FY2025 · Form 990, Part III · the three largest programs by expense
$8.4M expenses · 100.0% of program spending · grants $834K · revenue $5,715

The Wisconsin Public Radio Association raises funds to support Wisconsin Public Radio (wpr). Wpr's news, music, conversation and entertainment programs inform, inspire and build communities throughout wisconsin on two networks -wpr news and wpr music - and 39 stations. More than 300,000 listen on air each week and wpr's website, wpr.org, serves more than 10 million pageviews each year. Wpr's commitment to the highest standards of news and cultural content reflects its belief that people and communities thrive with an open exchange of ideas and information.program service accomplishments:wpr…

Highest reported compensation

FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
EXECUTIVE DIRECTOR OF WPRA
Officer, 10.00 hrs/week
$19,023$0$6,525$25,548

0 people received more than $100,000 in reportable compensation from Wisconsin Public Radio Association (Part VII, line 2).

6 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$5.0M$10M$15M$20MFY2020FY2021FY2022FY2023FY2024FY2025$17M$11M
FilingRevenueExpensesProgramsNet assetsTop pay
FY2025 ⓘ$17M$11M73.5%$22M$25,548
FY2024 ⓘ$13M$11M76.2%$16M—
FY2023 ⓘ$13M$12M76.8%$13M—
FY2022 ⓘ$13M$12M77.5%$12M—
FY2021 ⓘ$12M$10M77.4%$12M—
FY2020 (amended) ⓘ$12M$10M76.7%$9.0M—

Governance answers, as filed

FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b18 · 18 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aNo
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4Yes
  • Over $15,000 of professional fundraising services Part IV 18Yes
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 50
  • Volunteers Part I, line 617

Largest outside contractors

FY2025 · Form 990, Part VII, Section B · businesses only
DONOR DEVELOPMENT STRATEGIES
Canvassing services
$160,954

Individuals listed as contractors are left out. 1 contractors were paid more than $100,000 in all.

Private foundation grants it received

39 private foundations reported grants to Wisconsin Public Radio Association totaling $328K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from Wisconsin Public Radio Association's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Wisconsin Public Radio Association, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All arts, culture & humanities charities · Largest charities in Wisconsin

Questions people ask

How much of Wisconsin Public Radio Association's spending goes to programs?

In the fiscal year ending June 30, 2025, Wisconsin Public Radio Association reported that 73.5% of its $11.5 million in expenses went to program services, 2.9% to management and general and 23.6% to fundraising (Form 990, Part IX).

How much does Wisconsin Public Radio Association pay its top executive?

The largest total compensation Wisconsin Public Radio Association reported for one person in the fiscal year ending June 30, 2025 was $25,548, for the role of EXECUTIVE DIRECTOR OF WPRA (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Wisconsin Public Radio Association get its money?

Of $17.1 million in revenue in the fiscal year ending June 30, 2025, 92.9% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).

Is Wisconsin Public Radio Association a registered charity?

The IRS lists EIN 23-7363536 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202630299349300318 · read the filing · XML
  • FY2024: Form 990 for the fiscal year ending June 30, 2024, object 202500349349301140 · read the filing
  • FY2023: Form 990 for the fiscal year ending June 30, 2023, object 202333419349300218 · read the filing
  • FY2022: Form 990 for the fiscal year ending June 30, 2022, object 202243159349305754 · read the filing
  • FY2021: Form 990 for the fiscal year ending June 30, 2021, object 202103219349301255 · read the filing
  • FY2020: Form 990 for the fiscal year ending June 30, 2020 (amended), object 202130859349301518 · read the filing

All filings for EIN 23-7363536: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.