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WQED Multimedia
WQED Multimedia reported $13.5 million in revenue and $13.5 million in expenses for the fiscal year ending September 30, 2025. Of every $100 it spent, $57.42 went to program services, $20.83 to management and general costs and $21.75 to fundraising. Its largest source of revenue was contributions and grants: 73.6% of the total. Government grants made up 20.0%. The highest compensation it reported for one person was $382,739 (PRESIDENT & CEO). 5 people received more than $100,000 in reportable compensation. Revenue rose 13% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending September 30, 2025 · Form 990, Part IX, line 25 · total expenses $14MFor context, the median across 876 covered arts, culture & humanities charities: $79.98 programs, $13.89 management, $6.13 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending September 30, 2025 · Form 990, Part VIII · total revenue $14MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 57.4% | 78.5% |
| Management & general Part IX 25(C) ÷ 25(A) | 20.8% | 13.6% |
| Fundraising Part IX 25(D) ÷ 25(A) | 21.7% | 6.0% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.29 | $0.10 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 73.6% | 57.5% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 20.0% | 1.7% |
| Program service revenue share Part VIII 2g ÷ 12 | 8.6% | 20.8% |
| Highest reported compensation Part VII-A, columns D–F | $382,739 | $385,706 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 2.83% | 2.03% |
| People paid over $100,000 Part VII, line 2 | 5 | 8 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 22.8 | 36.6 |
| Independent voting board members Part VI 1a–1b | 23 of 24 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseTelevision:Wqed Multimedia operates five linear television channels: wqed-tv (pbs), wqed world, wqed create, wqed showcase, and pbs kids.in FY25, wqed continued creating and distributing original television productions reflecting communities across southwestern pennsylvania. Despite the loss of federal funding from the corporation for public broadcasting, wqed remained focused on regional storytelling and on providing free public access to educational programming
Education:wqed's learning neighborhoods connect families, schools, libraries, and community organizations - building bridges that support children and families and strengthen communities.in FY25, wqed worked with 57 library partners, 60 community partners, and 86 school partners, serving 48,000+ unique students with free, effective, and accessible resources reaching children wherever they learn, live, and play
Radio:Wqed Multimedia operates classical wqed-fm 89.3/pittsburgh, simulcast on wqej-fm 89.7/johnstown and sometimes wxtc-fm 88.1/greenville, along with "the pittsburgh concert channel," a 24/7 hd radio station featuring complete concerts by the pittsburgh symphony orchestra. On weekdays, local arts programming on wqed-fm and wqej-fm is hosted live by jim cunningham from 6:00 to 10:00 a.m. And anna singer from 2:00 to 6:00 p.m
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| PRESIDENT & CEO Director/trustee, officer, 50.00 hrs/week | $352,725 | $0 | $30,014 | $382,739 |
| PRODUCER Highest compensated employee, 40.00 hrs/week | $136,040 | $0 | $13,174 | $149,214 |
| CHIEF OF STAFF Highest compensated employee, 40.00 hrs/week | $114,159 | $0 | $24,756 | $138,915 |
| PARTNERSHIP SOLUTIONS SENIOR EXEC. Highest compensated employee, 40.00 hrs/week | $121,595 | $0 | $11,299 | $132,894 |
| DIR. OF ENGINEERING & TECHNOLOGY Highest compensated employee, 40.00 hrs/week | $118,403 | $0 | $13,410 | $131,813 |
5 people received more than $100,000 in reportable compensation from WQED Multimedia (Part VII, line 2). Compensation of current officers, directors and key employees totaled $259K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b24 · 23 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18Yes
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5161
- Volunteers Part I, line 693
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| PUBLIC BROADCASTING SERVICE IN Tv programming | $1,655,397 |
| CONTRIBUTOR DEVELOPMENT PARTNERSHIP PBC Membership data system | $1,148,164 |
| DONOR DEVELOPMENT STRATEGIES LLC Door to door canvassing | $491,405 |
| TIAA-CREF Retirement services | $376,088 |
| AMERICAN PUBLIC TELEVISION Tv programming | $172,934 |
Individuals listed as contractors are left out. 12 contractors were paid more than $100,000 in all.
Private foundation grants it received
41 private foundations reported grants to WQED Multimedia totaling $944K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from WQED Multimedia's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for WQED Multimedia, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 WQED Multimedia spent in FY2025, $57.42 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Eaa Aviation FoundationOshkosh, WI · revenue $14M · programs 75.1% · FY2025
- Hartford Stage CompanyHartford, CT · revenue $14M · programs 83.1% · FY2025
- Heritage Museums and GardensSandwich, MA · revenue $13M · programs 76.6% · 2024
- Groton Hill MusicGroton, MA · revenue $14M · programs 90.3% · FY2025
- Particle FoundationReno, NV · revenue $13M · programs 100.0% · 2022
All arts, culture & humanities charities · Largest charities in Pennsylvania
Questions people ask
How much of WQED Multimedia's spending goes to programs?
In the fiscal year ending September 30, 2025, WQED Multimedia reported that 57.4% of its $13.5 million in expenses went to program services, 20.8% to management and general and 21.7% to fundraising (Form 990, Part IX).
How much does WQED Multimedia pay its top executive?
The largest total compensation WQED Multimedia reported for one person in the fiscal year ending September 30, 2025 was $382,739, for the role of PRESIDENT & CEO (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does WQED Multimedia get its money?
Of $13.5 million in revenue in the fiscal year ending September 30, 2025, 73.6% came from contributions and grants (including 20.0% from government grants) and 8.6% from program service revenue (Form 990, Part VIII).
Is WQED Multimedia a registered charity?
The IRS lists EIN 25-1010296 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending September 30, 2025, object 202612229349300781 · read the filing
- FY2024: Form 990 for the fiscal year ending September 30, 2024, object 202522209349300602 · read the filing
- FY2023: Form 990 for the fiscal year ending September 30, 2023, object 202402269349301510 · read the filing
- FY2022: Form 990 for the fiscal year ending September 30, 2022, object 202312059349300406 · read the filing
- FY2021: Form 990 for the fiscal year ending September 30, 2021, object 202242159349300409 · read the filing
- FY2020: Form 990 for the fiscal year ending September 30, 2020, object 202102159349300325 · read the filing
All filings for EIN 25-1010296: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.