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United Way of Greater Cincinnati
United Way of Greater Cincinnati reported $45.3 million in revenue and $50.9 million in expenses for the fiscal year ending June 30, 2025. Of every $100 it spent, $85.74 went to program services, $7.44 to management and general costs and $6.82 to fundraising. Its largest source of revenue was contributions and grants: 93.3% of the total. Government grants made up 25.7%. The highest compensation it reported for one person was $549,348 (Chief Executive Officer). 8 people received more than $100,000 in reportable compensation. Revenue fell 2% between 2019 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending June 30, 2025 · Form 990, Part IX, line 25 · total expenses $51MFor context, the median across 1,001 covered philanthropy, voluntarism & grantmaking charities: $91.65 programs, $6.50 management, $1.85 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending June 30, 2025 · Form 990, Part VIII · total revenue $45MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 85.7% | 90.2% |
| Management & general Part IX 25(C) ÷ 25(A) | 7.4% | 6.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 6.8% | 1.8% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.08 | $0.02 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 93.3% | 79.9% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 25.7% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 1.2% | 0.0% |
| Highest reported compensation Part VII-A, columns D–F | $549,348 | $325,675 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.08% | 1.56% |
| People paid over $100,000 Part VII, line 2 | 8 | 3 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 14.9 | 56.6 |
| Independent voting board members Part VI 1a–1b | 31 of 32 | 100.0% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseHighest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| Chief Executive Officer Director/trustee, officer, 59.0 hrs/week | $511,915 | $0 | $37,433 | $549,348 |
| Chief Strategy Officer Key employee, 49.0 hrs/week | $198,224 | $0 | $8,126 | $206,350 |
| Chief Financial Officer - Exit 05/25 Officer, 49.0 hrs/week | $168,558 | $0 | $23,197 | $191,755 |
| Chief Experience Officer Highest compensated employee, 49.0 hrs/week | $170,398 | $0 | $13,973 | $184,371 |
| Chief Impact Officer Highest compensated employee, 49.0 hrs/week | $164,228 | $0 | $14,648 | $178,876 |
| Chief Community & Strategies & Engagement Officer Highest compensated employee, 49.0 hrs/week | $140,727 | $0 | $19,460 | $160,187 |
| Director, ATS Highest compensated employee, 49.0 hrs/week | $115,392 | $0 | $18,675 | $134,067 |
| Director, Northern Kentucky Highest compensated employee, 49.0 hrs/week | $113,067 | $0 | $4,924 | $117,991 |
8 people received more than $100,000 in reportable compensation from United Way of Greater Cincinnati (Part VII, line 2). Compensation of current officers, directors and key employees totaled $947K (Part IX, line 5).
7 filings since 2019
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b32 · 31 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2No
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4Yes
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5139
- Volunteers Part I, line 65,098
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| Forvis Mazars Consultant | $299,127 |
| Enervise HVAC and Plumbing | $169,111 |
| Mostly Human LLC Marketing | $118,180 |
| Stratus Live LLC Consulting | $114,963 |
Individuals listed as contractors are left out. 4 contractors were paid more than $100,000 in all.
Private foundation grants it received
41 private foundations reported grants to United Way of Greater Cincinnati totaling $2.0M on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from United Way of Greater Cincinnati's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for United Way of Greater Cincinnati, you can publish a response that is linked from this page.
Share or embed this breakdown
Of every $100 United Way of Greater Cincinnati spent in FY2025, $85.74 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- Minneapolis Jewish FederationMinneapolis, MN · revenue $45M · programs 85.0% · 2024
- Greater Twin Cities United WayMinneapolis, MN · revenue $45M · programs 79.6% · 2025
- Friendship FoundationRoanoke, VA · revenue $45M · programs 75.7% · FY2025
- Focusing PhilanthropySanta Monica, CA · revenue $46M · programs 98.0% · 2025
- Chapel & York US FoundationNew York, NY · revenue $45M · programs 99.1% · 2024
All philanthropy, voluntarism & grantmaking charities · Largest charities in Ohio
Questions people ask
How much of United Way of Greater Cincinnati's spending goes to programs?
In the fiscal year ending June 30, 2025, United Way of Greater Cincinnati reported that 85.7% of its $50.9 million in expenses went to program services, 7.4% to management and general and 6.8% to fundraising (Form 990, Part IX).
How much does United Way of Greater Cincinnati pay its top executive?
The largest total compensation United Way of Greater Cincinnati reported for one person in the fiscal year ending June 30, 2025 was $549,348, for the role of Chief Executive Officer (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does United Way of Greater Cincinnati get its money?
Of $45.3 million in revenue in the fiscal year ending June 30, 2025, 93.3% came from contributions and grants (including 25.7% from government grants) and 1.2% from program service revenue (Form 990, Part VIII).
Is United Way of Greater Cincinnati a registered charity?
The IRS lists EIN 31-0537502 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending June 30, 2025, object 202611289349301346 · read the filing · XML
- FY2024 (6 mo.): Form 990 for the 6-month short period ending June 30, 2024, object 202541269349302814 · read the filing
- 2023: Form 990 for calendar year 2023 (amended), object 202412859349301751 · read the filing
- 2022: Form 990 for calendar year 2022, object 202342689349300649 · read the filing
- 2021: Form 990 for calendar year 2021, object 202232729349300933 · read the filing
- 2020: Form 990 for calendar year 2020, object 202102719349300340 · read the filing
- 2019: Form 990 for calendar year 2019, object 202032739349300918 · read the filing
All filings for EIN 31-0537502: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.