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Awakening Foundation

Conway, AR · EIN 46-2611720 · 501(c)(3) · Publicly supported organization (509(a)(2))
Latest filing: Form 990 for calendar year 2024 (tax year 2024) · View the filing · Correct or respond

Awakening Foundation reported $45.5 million in revenue and $45.5 million in expenses for calendar year 2024. Of every $100 it spent, $49.63 went to program services, $50.37 to management and general costs and $0.00 to fundraising. Its largest source of revenue was program service revenue such as fees, sales and contracts: 49.6% of the total. The highest compensation it reported for one person was $4,975 (BOARD MEMBER). Revenue rose 5854% between 2019 and 2024. Source: Form 990, 2024.

Where $100 of spending went

Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $46M

For context, the median across 290 covered religion-related charities: $88.39 programs, $9.62 management, $1.99 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2024 · Form 990, Part VIII · total revenue $46M

The 990 scorecard · same measures for every charity, no grades

2024 filing. Median across 290 covered charities in this category, from their latest filings.
Measure2024Median
Program services
Part IX 25(B) ÷ 25(A)
49.6%86.0%
Management & general
Part IX 25(C) ÷ 25(A)
50.4%9.4%
Fundraising
Part IX 25(D) ÷ 25(A)
0.0%1.9%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
Not reported$0.04
Contributions & grants share of revenue
Part VIII 1h ÷ 12
0.0%83.4%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%0.0%
Program service revenue share
Part VIII 2g ÷ 12
49.6%2.3%
Highest reported compensation
Part VII-A, columns D–F
$4,975$276,040
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
0.01%1.40%
People paid over $100,000
Part VII, line 2
04
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
0.512.7
Independent voting board members
Part VI 1a–1b
3 of 390.9%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2024 · Form 990, Part III · the three largest programs by expense
$23M expenses · 100.0% of program spending · grants $22M · revenue $23M

Awakening Foundation is dedicated to promoting the message of hope and faith through the sales, marketing, and live event promotion of christian artists. The organization partners with ministries, churches, and artists to produce high-quality, christ-centered concert experiences that reach diverse audiences across the nation. Through strategic tour management, ticket sales, merchandise coordination, and digital promotion, Awakening Foundation helps christian artists amplify their message while maintaining affordability and accessibility for attendees. These events not only foster spiritual…

Highest reported compensation

2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
BOARD MEMBER
Director/trustee, 0.00 hrs/week
$4,975$0$0$4,975

0 people received more than $100,000 in reportable compensation from Awakening Foundation (Part VII, line 2).

6 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
FilingRevenueExpensesProgramsNet assetsTop pay
2024 ⓘ$46M$46M49.6%$1.9M$4,975
2023 ⓘ$43M$44M100.0%$1.9M—
2022 ⓘ$32M$32M100.0%$1.5M—
2021 ⓘ$3.3M$2.5M100.0%$796K—
2020 ⓘ$384K$397K100.0%$3,100—
2019 ⓘ$765K$754K100.0%$15,706—

Governance answers, as filed

2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b3 · 3 independent
  • Audited financial statements Part XII 2bNo
  • Conflict-of-interest policy Part VI 12aNo
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bNo
  • Employees Part I, line 50

Correct a figure or respond

Every number above is copied from Awakening Foundation's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for Awakening Foundation, you can publish a response that is linked from this page.

Questions people ask

How much of Awakening Foundation's spending goes to programs?

In calendar year 2024, Awakening Foundation reported that 49.6% of its $45.5 million in expenses went to program services, 50.4% to management and general and 0.0% to fundraising (Form 990, Part IX).

How much does Awakening Foundation pay its top executive?

The largest total compensation Awakening Foundation reported for one person in calendar year 2024 was $4,975, for the role of BOARD MEMBER (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does Awakening Foundation get its money?

Of $45.5 million in revenue in calendar year 2024, 0.0% came from contributions and grants and 49.6% from program service revenue (Form 990, Part VIII).

Is Awakening Foundation a registered charity?

The IRS lists EIN 46-2611720 as a 501(c)(3) organization (publicly supported organization (509(a)(2))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2024: Form 990 for calendar year 2024, object 202542589349300794 · read the filing
  • 2023: Form 990 for calendar year 2023, object 202443209349312124 · read the filing
  • 2022: Form 990 for calendar year 2022, object 202312589349301906 · read the filing
  • 2021: Form 990 for calendar year 2021, object 202222589349302347 · read the filing
  • 2020: Form 990 for calendar year 2020, object 202132529349300433 · read the filing
  • 2019: Form 990 for calendar year 2019, object 202121959349302317 · read the filing

All filings for EIN 46-2611720: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.