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New Story

Atlanta, GA · EIN 47-2529408 · 501(c)(3) · Publicly supported organization (170(b)(1)(A)(vi))
Latest filing: Form 990 for calendar year 2024 (tax year 2024) · View the filing · Correct or respond

New Story reported $10.4 million in revenue and $6.7 million in expenses for calendar year 2024. Of every $100 it spent, $71.41 went to program services, $9.58 to management and general costs and $19.01 to fundraising. Its largest source of revenue was contributions and grants: 98.4% of the total. The highest compensation it reported for one person was $337,426 (CHIEF EXECUTIVE OFFICER). 12 people received more than $100,000 in reportable compensation. Revenue rose 0% between 2019 and 2024. Source: Form 990, 2024.

Where $100 of spending went

Calendar year 2024 · Form 990, Part IX, line 25 · total expenses $6.7M

For context, the median across 3,614 covered human services charities: $88.27 programs, $11.52 management, $0.21 fundraising (medians computed separately, so they may not sum to $100).

Where $100 of revenue came from

Calendar year 2024 · Form 990, Part VIII · total revenue $10M

Other revenue was negative: −$340K. The bar shows the positive sources only.

The 990 scorecard · same measures for every charity, no grades

2024 filing. Median across 3,614 covered charities in this category, from their latest filings.
Measure2024Median
Program services
Part IX 25(B) ÷ 25(A)
71.4%87.2%
Management & general
Part IX 25(C) ÷ 25(A)
9.6%11.4%
Fundraising
Part IX 25(D) ÷ 25(A)
19.0%0.2%
Fundraising cost per $1 of contributions
Part IX 25(D) ÷ Part VIII 1h
$0.12$0.02
Contributions & grants share of revenue
Part VIII 1h ÷ 12
98.4%20.6%
Government grants share of revenue
Part VIII 1e ÷ 12
0.0%2.4%
Program service revenue share
Part VIII 2g ÷ 12
0.0%70.8%
Highest reported compensation
Part VII-A, columns D–F
$337,426$274,992
Highest compensation as share of expenses
Part VII-A ÷ Part IX 25(A)
5.02%1.18%
People paid over $100,000
Part VII, line 2
126
Net assets, in months of expenses
Part X 33(B) ÷ monthly expenses
20.66.9
Independent voting board members
Part VI 1a–1b
7 of 8100.0%

A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.

What the money paid for, in its own words

2024 · Form 990, Part III · the three largest programs by expense
$4.8M expenses · 100.0% of program spending · grants $599K · revenue $35,965

New Story, inc. Partners with vetted nonprofit organizations, financial institutions, and housing developers ("housing partners") who provide services in developing countries to provide housing solutions for low income families. New Story's housing partners are responsible for identifying people in need of housing, sending New Story information about those individuals and families, and delivering housing solutions

Highest reported compensation

2024 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here
RoleFrom this orgFrom related orgsOtherTotal
CHIEF EXECUTIVE OFFICER
Director/trustee, officer, 40.0 hrs/week
$319,724$0$17,702$337,426
CHIEF BUSINESS OFFICER
Director/trustee, officer, 40.0 hrs/week
$241,515$0$15,501$257,016
CHIEF DEVELOPMENT OFFICER
Director/trustee, officer, 40.0 hrs/week
$218,719$0$37,621$256,340
CHIEF FINANCIAL OFFICER
Director/trustee, officer, 40.0 hrs/week
$213,775$0$31,773$245,548
VP STRATEGIC INITIATIVES
Highest compensated employee, 40.0 hrs/week
$188,128$0$7,683$195,811
GLOBAL CONTROLLER
Highest compensated employee, 40.0 hrs/week
$183,270$0$10,965$194,235
DIRECTOR OF PEOPLE & CULTURE
Highest compensated employee, 40.0 hrs/week
$124,928$0$9,735$134,663
DIRECTOR OF DEVELOPMENT
Highest compensated employee, 40.0 hrs/week
$123,978$0$8,573$132,551

12 people received more than $100,000 in reportable compensation from New Story (Part VII, line 2). Compensation of current officers, directors and key employees totaled $1.1M (Part IX, line 5).

6 years of filings

Form 990, Parts I, VII, IX and X · each row is that year's own filing, linked
RevenueExpenses
$0$5.0M$10M$15M$20M201920202021202220232024$10M$6.7M
FilingRevenueExpensesProgramsNet assetsTop pay
2024 ⓘ$10M$6.7M71.4%$12M$337,426
2023 ⓘ$6.1M$7.9M67.8%$8.1M$305,862
2022 ⓘ$12M$15M64.0%$9.9M$269,466
2021 ⓘ$13M$11M63.3%$13M$175,816
2020 ⓘ$10M$8.0M65.0%$11M$152,550
2019 ⓘ$10M$7.6M70.7%$9.1M$118,371

Governance answers, as filed

2024 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means
  • Voting board members, and how many are independent Part VI, lines 1a–1b8 · 7 independent
  • Audited financial statements Part XII 2bYes
  • Conflict-of-interest policy Part VI 12aYes
  • Whistleblower policy Part VI 13Yes
  • Document retention policy Part VI 14Yes
  • Independent process for top executive pay Part VI 15aYes
  • Board given the 990 before filing Part VI 11aYes
  • Family or business ties among insiders Part VI 2No
  • Aware of a significant diversion of assets Part VI 5No
  • Excess benefit transaction with an insider Part IV 25aNo
  • Loans to or from insiders outstanding Part IV 26No
  • Lobbying, or a 501(h) election in effect Part IV 4No
  • Over $15,000 of professional fundraising services Part IV 18No
  • Over $10,000 of activity outside the U.S. Part IV 14bYes
  • Employees Part I, line 523
  • Volunteers Part I, line 67

Private foundation grants it received

16 private foundations reported grants to New Story totaling $490K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.

Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.

Correct a figure or respond

Every number above is copied from New Story's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for New Story, you can publish a response that is linked from this page.

Similar-sized charities in this cause

All human services charities · Largest charities in Georgia

Questions people ask

How much of New Story's spending goes to programs?

In calendar year 2024, New Story reported that 71.4% of its $6.7 million in expenses went to program services, 9.6% to management and general and 19.0% to fundraising (Form 990, Part IX).

How much does New Story pay its top executive?

The largest total compensation New Story reported for one person in calendar year 2024 was $337,426, for the role of CHIEF EXECUTIVE OFFICER (Form 990, Part VII, including compensation from related organizations and other compensation).

Where does New Story get its money?

Of $10.4 million in revenue in calendar year 2024, 98.4% came from contributions and grants and 0.0% from program service revenue (Form 990, Part VIII).

Is New Story a registered charity?

The IRS lists EIN 47-2529408 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.

Sources

  • 2024: Form 990 for calendar year 2024, object 202503079349302210 · read the filing · XML
  • 2023: Form 990 for calendar year 2023, object 202443209349324114 · read the filing
  • 2022: Form 990 for calendar year 2022, object 202303209349302830 · read the filing
  • 2021: Form 990 for calendar year 2021, object 202213199349331141 · read the filing
  • 2020: Form 990 for calendar year 2020, object 202123199349330052 · read the filing
  • 2019: Form 990 for calendar year 2019, object 202033219349321638 · read the filing

All filings for EIN 47-2529408: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.