The Rethink Group
The Rethink Group reported $14.3 million in revenue and $14.3 million in expenses for the fiscal year ending July 31, 2025. Of every $100 it spent, $52.63 went to program services, $47.37 to management and general costs and $0.00 to fundraising. Its largest source of revenue was investment income: 40.0% of the total. Government grants made up 6.8%. The highest compensation it reported for one person was $261,069 (INTERIM PRESIDENT (PART YEAR)). 7 people received more than $100,000 in reportable compensation. Revenue fell 49% between FY2020 and FY2025. Source: Form 990, FY2025.
Where $100 of spending went
The fiscal year ending July 31, 2025 · Form 990, Part IX, line 25 · total expenses $14MFor context, the median across 290 covered religion-related charities: $88.39 programs, $9.62 management, $1.99 fundraising (medians computed separately, so they may not sum to $100).
Where $100 of revenue came from
The fiscal year ending July 31, 2025 · Form 990, Part VIII · total revenue $14MThe 990 scorecard · same measures for every charity, no grades
| Measure | FY2025 | Median |
|---|---|---|
| Program services Part IX 25(B) ÷ 25(A) | 52.6% | 86.0% |
| Management & general Part IX 25(C) ÷ 25(A) | 47.4% | 9.4% |
| Fundraising Part IX 25(D) ÷ 25(A) | 0.0% | 1.9% |
| Fundraising cost per $1 of contributions Part IX 25(D) ÷ Part VIII 1h | $0.00 | $0.04 |
| Contributions & grants share of revenue Part VIII 1h ÷ 12 | 9.3% | 83.4% |
| Government grants share of revenue Part VIII 1e ÷ 12 | 6.8% | 0.0% |
| Program service revenue share Part VIII 2g ÷ 12 | 37.9% | 2.3% |
| Highest reported compensation Part VII-A, columns D–F | $261,069 | $276,040 |
| Highest compensation as share of expenses Part VII-A ÷ Part IX 25(A) | 1.83% | 1.40% |
| People paid over $100,000 Part VII, line 2 | 7 | 4 |
| Net assets, in months of expenses Part X 33(B) ÷ monthly expenses | 0.6 | 12.7 |
| Independent voting board members Part VI 1a–1b | 5 of 7 | 90.9% |
A median is context, not a target: hospitals, universities, food banks and grantmakers spend in very different ways. What these measures can and can't tell you.
What the money paid for, in its own words
FY2025 · Form 990, Part III · the three largest programs by expenseLife stage strategies - provided four different faith-based curriculums an annual subscription to a total of 7,954 churches along with supplemental products
Highest reported compensation
FY2025 · Form 990, Part VII, Section A · roles as filed; names are in the filing, not here| Role | From this org | From related orgs | Other | Total |
|---|---|---|---|---|
| INTERIM PRESIDENT (PART YEAR) Officer, 40.00 hrs/week | $175,218 | $0 | $85,851 | $261,069 |
| VP OF IT (PART YEAR) Highest compensated employee, 40.00 hrs/week | $252,885 | $0 | $528 | $253,413 |
| EXECUTIVE DIRECTOR OF SALES (PART YEAR) Highest compensated employee, 40.00 hrs/week | $154,636 | $0 | $16,920 | $171,556 |
| SECRETARY & CONSULTANT Director/trustee, officer, 40.00 hrs/week | $163,806 | $0 | $0 | $163,806 |
| VP OF CHURCH PARTNERSHIPS Highest compensated employee, 40.00 hrs/week | $140,584 | $0 | $16,771 | $157,355 |
| EXECUTIVE DIRECTOR OF DATA & ANALYSIS (PART YEAR) Highest compensated employee, 40.00 hrs/week | $134,768 | $0 | $14,490 | $149,258 |
| VP OF FINANCE (PART YEAR) Highest compensated employee, 40.00 hrs/week | $130,047 | $0 | $14,551 | $144,598 |
| BOARD CHAIRMAN & CONSULTANT Director/trustee, officer, 20.00 hrs/week | $15,943 | $0 | $0 | $15,943 |
7 people received more than $100,000 in reportable compensation from The Rethink Group (Part VII, line 2). Compensation of current officers, directors and key employees totaled $257K (Part IX, line 5).
6 years of filings
Form 990, Parts I, VII, IX and X · each row is that year's own filing, linkedGovernance answers, as filed
FY2025 · the organization's own yes/no answers; explanations, if any, are in Schedule O of the filing · what each means- Voting board members, and how many are independent Part VI, lines 1a–1b7 · 5 independent
- Audited financial statements Part XII 2bYes
- Conflict-of-interest policy Part VI 12aYes
- Whistleblower policy Part VI 13Yes
- Document retention policy Part VI 14Yes
- Independent process for top executive pay Part VI 15aYes
- Board given the 990 before filing Part VI 11aYes
- Family or business ties among insiders Part VI 2Yes
- Aware of a significant diversion of assets Part VI 5No
- Excess benefit transaction with an insider Part IV 25aNo
- Loans to or from insiders outstanding Part IV 26No
- Lobbying, or a 501(h) election in effect Part IV 4No
- Over $15,000 of professional fundraising services Part IV 18No
- Over $10,000 of activity outside the U.S. Part IV 14bNo
- Employees Part I, line 5122
- Volunteers Part I, line 67
Largest outside contractors
FY2025 · Form 990, Part VII, Section B · businesses only| FLAGLER LAW GROUP LLC Legal | $516,856 |
| BLACK AIRPLANE Website development | $338,757 |
| BIRD LOCHEL MCCANTS & HOLLIDAY LLC Legal | $274,063 |
| CASTEANEDA HEIDELMAN Investigation | $172,392 |
| MANIAC AGENCY LLC Marketing agency | $105,690 |
Individuals listed as contractors are left out. 5 contractors were paid more than $100,000 in all.
Private foundation grants it received
2 private foundations reported grants to The Rethink Group totaling $250K on their tax year 2023 Form 990-PF returns. See which foundations, on WHOFUNDS.
Source: WHOFUNDS open grant graph, matched from Form 990-PF Part XV.
Correct a figure or respond
Every number above is copied from The Rethink Group's own Form 990. If one doesn't match the filing, that's our error and we'll fix it. If you work for The Rethink Group, you can publish a response that is linked from this page.
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Of every $100 The Rethink Group spent in FY2025, $52.63 went to programs. The full breakdown, from its IRS Form 990:
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Similar-sized charities in this cause
- The Joshua FundMcLean, VA · revenue $14M · programs 82.2% · FY2025
- Gateways OrganizationMonsey, NY · revenue $14M · programs 94.9% · 2024
- Cleveland Christian HomeCleveland, OH · revenue $14M · programs 85.6% · 2024
- Healing Lodge of the Seven NationsSpokane Valley, WA · revenue $14M · programs 74.1% · 2024
- Lutheran HomeWestlake, OH · revenue $14M · programs 92.5% · 2024
All religion-related charities · Largest charities in Georgia
Questions people ask
How much of The Rethink Group's spending goes to programs?
In the fiscal year ending July 31, 2025, The Rethink Group reported that 52.6% of its $14.3 million in expenses went to program services, 47.4% to management and general and 0.0% to fundraising (Form 990, Part IX).
How much does The Rethink Group pay its top executive?
The largest total compensation The Rethink Group reported for one person in the fiscal year ending July 31, 2025 was $261,069, for the role of INTERIM PRESIDENT (PART YEAR) (Form 990, Part VII, including compensation from related organizations and other compensation).
Where does The Rethink Group get its money?
Of $14.3 million in revenue in the fiscal year ending July 31, 2025, 9.3% came from contributions and grants (including 6.8% from government grants) and 37.9% from program service revenue (Form 990, Part VIII).
Is The Rethink Group a registered charity?
The IRS lists EIN 58-2194943 as a 501(c)(3) organization (publicly supported organization (170(b)(1)(a)(vi))), and its records show contributions as tax-deductible. Form 990 filings on record here cover tax years 2019, 2020, 2021, 2022, 2023, 2024. A filing shows what the organization reported; it doesn't by itself show whether a program works.
Sources
- FY2025: Form 990 for the fiscal year ending July 31, 2025, object 202631669349300898 · read the filing · XML
- FY2024: Form 990 for the fiscal year ending July 31, 2024, object 202511679349301586 · read the filing
- FY2023: Form 990 for the fiscal year ending July 31, 2023, object 202441699349301529 · read the filing
- FY2022: Form 990 for the fiscal year ending July 31, 2022, object 202341669349301704 · read the filing
- FY2021: Form 990 for the fiscal year ending July 31, 2021, object 202201669349301405 · read the filing
- FY2020: Form 990 for the fiscal year ending July 31, 2020, object 202111669349301666 · read the filing
All filings for EIN 58-2194943: ProPublica Nonprofit Explorer · IRS Tax Exempt Organization Search. Figures are as the organization reported them; we have not audited them.